CRM Buyer Talkback
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I was so looking forward to getting the Facebook IPO out of the way, and then splat, like a ripe tomato in the kisser, we have to learn that the underwriters might not have shared some pre-IPO information transparently. Enough already! Bankers appear to be tone deaf to the fallout from their gross behavior. If you want an historical comparison, I think you need to go all the way back to the Renaissance and the Borgia popes. But no matter. With Facebook's more or less successful public launch, I hope we can turn our attention to other areas of CRM and the front office.
Social media is slowly becoming not just a tool, but an integral part of how we do business. The more that companies strive to integrate social media into their marketing and sales activities, the easier it will be. A true social CRM will have all of the components of a traditional CRM, including reporting and analytics functionality. Once more companies realize the benefits of social media analytics and reporting, it will be a much easier sell. Companies have to stop thinking of social media as a separate tool, and start thinking of it as just a necessary part of doing business. Much like email, or having a website – social media is just another way to gain brand exposure publicly (Facebook, Twitter) and privately (private online communities, social campaigns and lead generation activities, etc.).