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High-speed wireless provider Wayport will be serving wireless access alongside Bic Macs and Happy Meals to McDonald's customers as the two companies team to roll out 802.11b and 802.11g technology throughout hundreds of the fast-food restaurants. The companies said that after testing with a pilot program that delivered WiFi connectivity with fries in Seattle, Chicago and New York, McDonald's selected Wayport as its wireless provider. Analysts had mixed views on the Big Mac wireless play.
it doesn't seem that Entner understands what Wayport is "really" doing - using the McDonalds' "ubiqitous" coverage of our nation to not have to worry about having to purchase places to set up what could become a future infrastructure. think of it in terms of that famous big picture/long run - they set up wifi contracts with McDonald's now, and they will have a huge footprint already when they are ready to add newer wifi technologies down the road - literally filling the air with internet access as more powerful devices become available, nevermind the resale opportunity mentioned in this article.
all from atop your friendly local McDonald's, with a sesame seed bun. brilliant (but obvious - why didn't this "analyst" catch it?). they should get in bed with the larger convenience store chains as well.