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Did Apple just save the publishing industry? Or did it just get so hungry for burgers that it butchered its own cash cow? The rumblings started earlier this month, when Sony got itself in a bunch over Apple's rejection of its e-reader app on the grounds that it didn't sell books quite the way Apple wanted it to. Say you buy a bunch of e-books on a website, and then you download an app that lets you access those books on an iPad. According to Apple's rules, the application has to also let you buy books directly through its own interface. Hey, some customers just don't like to futz with a website, so there has to be an in-app option as well.