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Yes, here we go, another Apple column. Another chance to vent about a company that's morphed into something else. Another chance to decry its PR strategies, its capricious App Store policies, its famously mercurial founder. Yet because this column is coming on the heels of so many others who have taken Apple to task in recent weeks, I feel the need to deliver something a little different. I've already written about Steve Jobs' heavy hand on the PR tiller at his company, especially during last year's health crisis.
It would not surprise me to see Apple drop a few Mac computer lines. Like it dropped the computers after Apple in its name. I think Apple has plans to sell Applications and media content to its new designed group of hardware like the iPhone,iPod Touch and new iPad. This is much more profitable then trying to compete with Windows PC computers. Which by the way dwarf Apple in sales world wide. Apple has created hardware that will work on PC's or Mac's and thats the key to their success. Do not market just to Mac's as Apple did for so many years. Market to all computer users.
To suggest that Jobs' restrictive approach to apps developers is going to hurt Apple is pretty naive.
Check out Apple's iPhone sales and add in your best guess for the futures sales of the iPad and you quickly understand that anyone capable of and wishing to develop apps for smart phones is going to develop for Apple products even while they complain about the Apple policies which affect them.
The only question mark I face as a potential app developer is the one where I no longer can easily write a 'generic' app and use non-Apple tools to convert it for Apple.
But, this again is not a deal killer given the depth of the marketplace Apple provides.