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Overcoming its beginnings as a niche application for high-end automobiles, telematics technology has grown into a $650 million business that analysts at investment bank UBS Warburg expect to reach $41 billion by 2010. The first applications were for fleet vehicles -- used by trucking companies -- and for luxury car brands, like Mercedes and Cadillac. But developers today are adding a host of new features that are making all sorts of vehicles -- even mobile homes -- as networked as a high-tech office park.
During this rush to development ... I wonder if any of these brain trusts ever thought to check for intellectual property rights involved with targeted advertising.
Speaking of IP, it seems http://usatech.com/ is racking up the m-commerce patents, including several telematics applications.
Automotive telematics are one of the best innovations ever developed for cars!