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The iPhone 3G's battery life and problems with MobileMe have many favoring the older model, but lines are still forming for the 3G version. This showcases both the amazing capabilities of brilliant marketing and the risks associated with applying it to the wrong product. At the core of the iPhone's marketing is Steve Jobs. Someone with a very similar charisma skillset, Carly Fiorina, has popped back into the news as a spokesperson for John McCain. I think it's time to chat about the power and problems that come with excellent marketing and a charismatic personality.
It seems that he is back at it again!
He takes the failed Fiorina and lauds her. She has already made one high profile mistake in her new "job".
Why Enderle is so often wrong is difficult to understand.
But it does seem that he allows his paying client list to influence his public statements too often.
He also doesn't seem to understand that Apple's problems will be temporary, and a year from now, no one will remember them.
I'll probably lose my registration privileges for this, but I have just read your evaluation as to what constitutes good marketing.
I could go into great detail about the shortcomings of your insight into Apple (and other companies) and how they market their products; but life is too short so I will content myself with an observation in the good old British vernacular:
"you don't half talk a load of old bollocks, don't you"
And you get paid for it! (At least I assume you do.)