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Sports Fans and Social Media, Part 2: Perils, Pitfalls and Best Practices
April 22, 2016
This fall will see a 10-game pilot of professional football streamed on social media -- Twitter, to be specific. It's a continuation of the NFL's search for gold in the veins of digital broadcasting and an opportunity for sports brands to forge new and deeper relations with fans. For teams looking to bolster their brands, social networks have evolved into a critical channel.
Salesforce's MetaMind Buy Fuels CRM's AI Arms Race
April 7, 2016
MetaMind, a startup focused on deep learning, this week announced that it has been acquired by Salesforce. The company's expertise is in natural language processing -- letting computers analyze relationships between words. "We'll be able to offer customers real AI solutions with breakthrough capabilities that further automate and personalize customer support," MetaMind CEO Richard Socher said.
New Features Boost Sharing via Facebook Live
April 7, 2016
Facebook on Wednesday announced enhanced Facebook Live video capabilities with additional features to allow members to share live video with friends and family by broadcasting events or sharing video in groups. Users can go live in Facebook groups so that a group of users or friends or family members can be sent specific video feeds. The feature has an interactive quality.
Study: Enterprises Shift Analytics Focus to Back Office
March 30, 2016
Companies have shifted their analytics efforts from consumer-focused processes to operations, according to the results of a survey released last week by Capgemini. Seventy percent of 600 executives said they focused more on operational analysis, and more than 80 percent said analytics in operations plays a pivotal role in driving profits or creating competitive advantage, according to the survey.
Google Gets Serious About Cloud Services
March 28, 2016
Google, which lags Amazon and Microsoft in cloud infrastructure services, last week released a slew of machine learning and analytics products and services. The Cloud Machine Learning platform provides access through REST APIs to the technologies powering Google Now, Google Photos and voice recognition in Google Search. The tools are designed to let users build predictive analytics models.
Alphabet's Sidewalk Labs, DoT Team to Ease Gridlock
March 22, 2016
The U.S. Department of Transportation last week announced a partnership with Alphabet subsidiary Sidewalk Labs to help cities ease gridlock using Google's vast array of technology and traffic data. Sidewalk Labs will work with the seven finalists in the DoT's Smart City Challenge on a plan to help ease congestion and improve mobility to disadvantaged communities under a program called "Flow."
Scientists Track Sloshed Tweeters in Real Time
March 21, 2016
Applied machine learning techniques can identify tweeters' behaviors in real time and locate them to within 100 meters, according to a paper Rochester University computer scientists published earlier this month. The team focused on discovering patterns of alcohol use in urban and suburban settings to better understand where and how people drink.
Google Supercharges Enterprise Analytics
March 16, 2016
Google on Tuesday announced a suite of analytics products for marketers. The Google Analytics 360 Suite is a set of integrated data and marketing analytics products designed to give enterprise-class marketers the ability to reach consumers with the right message at the right moment, according to Paul Muret, Google's vice president of analytics, display and video products.
HPE Floats Machine Learning in the Cloud
March 15, 2016
Hewlett Packard Enterprise last week announced the public availability of its HPE Haven OnDemand Machine Learning as a Service. The Microsoft Azure cloud-based platform provides more than 60 APIs and services that deliver deep learning analytics on a variety of data, including text, audio, images and video. Launched in beta in 2014, HPE Haven OnDemand has more than 12,750 registered developers.
Is Donald Trump Batman?
March 14, 2016
There's an old rather funny movie called The Mouse That Roared. Basically, it is about a little no-name country that decides to go to war with the U.S. and lose, so that the U.S. will pay it reparations. Only it somehow wins, to everyone's surprise. It isn't clear whether Donald Trump declared war on Silicon Valley or the other way around.
Google Joins Effort to Stop Zika Virus Spread
March 7, 2016
Google last week announced it would contribute $1 million to the UN Children's Fund to support the global fight against the mosquito-borne Zika virus. A team of Google engineers has volunteered to work with UNICEF to analyze data in an effort to figure out the viral infection's path. It also will match employee donations with the goal of giving an extra $500,000.
Salesforce Springs Some Q4 Surprises
February 26, 2016
Salesforce shares held strong on Friday, following Thursday's spike on the company's release of a fiscal fourth-quarter earnings report that beat Wall Street estimates and raised revenue guidance for 2017. The stock finished up 11 percent Thursday, at $69.42, and held the gains on Friday, closing at $69.11. Fourth-quarter revenue was $1.81 billion, an increase of 25 percent from a year ago.
Battle Lines Sharpen in Apple-FBI Encryption Fight
February 22, 2016
In the days following the court order directing Apple to help the FBI unlock an encrypted iPhone associated with the San Bernardino terrorists, supporters have lined up behind both sides. A federal magistrate last week ordered Apple to create software that would let authorities access data in an iPhone used by the shooters in the attack last year. Apple CEO Tim Cook responded with an open letter in defense of the company's resistance.
IBM Watson Forks Over $2.6B for Health Data Stash
February 19, 2016
IBM Watson Health on Thursday announced plans to acquire Truven Health Analytics for $2.6 billion. The acquisition will give the company access to about 300 million patient files, according to IBM, making it one of the world's largest holders of diverse health-related information. One of its chief objectives is to use the data to bring more value to healthcare recipients.
CRM and GDP
February 17, 2016
I was gobsmacked when I read this in Robert Gordon's The Rise and Fall of American Growth: The U.S. Standard of Living Since the Civil War: "Electric light, the first reliable internal combustion engine, and wireless transmission ... were all invented within the same three-month period at the end of 1879." It's a book full of surprises emanating from an analysis of major inflection points.
Fiorina's Presidential Road Not Taken
February 15, 2016
One of the most amazing and frustrating things about this year's U.S. presidential race is that no one learned Obama's lesson on how to make effective use of technology to win an election. It was a powerful lesson, too. Largely using a mix of analytics and social networking, a young inexperienced politician was able to roll over the anointed candidate for his party.
Marketers Make Customer Experience More Personal
February 11, 2016
Marketers this year will ramp up their efforts at personalization, getting a 360-degree view of customers and improving the customer experience, and they will leverage multiple strategies, tools and solutions to do so, a study released Tuesday by the CMO Council found. Deploying digital analytics and life cycle management tools will take the lead, followed by personalization platforms.
How Analytics Could Upset the Presidential Frontrunners
February 1, 2016
Given all the campaign drama, there was little else on my mind when I started to write my column at the end of last week. The also-rans really didn't understand how suicidal Trump's comments were about fans supporting him even if he shot someone in New York. Also, Clinton's use of a nonauthorized BlackBerry revealed what she really thought of the Obama administration.
AOL Buys AlephD to Boost Publisher Support
January 26, 2016
AOL on Monday announced that it has agreed to purchase AlephD as it ramps up efforts to boost its key assets: its global content brands, millennial-focused over-the-top content, original video content, and programmatic advertising platforms. AlephD's algorithms focus on publisher analytics and price floor optimization. They let publishers control and optimize inventory pricing and packaging.
How Trump Wins: Master Manipulator, Meet Analytics
January 25, 2016
Given President Obama's success in the last two elections, I was convinced that we would see a major emphasis on the use of analytics in this election season. It seemed that Clinton, in particular, would have been drawn to it after Obama used it to defeat her in the 2008 primaries. Although some of the PACs have embraced analytics, I haven't seen a similar effort on the part of any candidate.
FTC Issues Regulatory Warning on Big Data Use
January 20, 2016
The Federal Trade Commission is extending its regulatory reach to the e-commerce impact of big data. For years, the FTC has asserted vigorously its authority to apply existing consumer protection laws to emerging developments in the IT realm. Now it is signaling that it will apply that same vigor to big data under the regulatory authority it possesses through the FTC Act and other laws.
Apple Loses Track of News App Traffic
January 13, 2016
Apple this week revealed that technical difficulties with its News app have led the company to underestimate usage figures for the more than 100 publications offering content through the software. The company discovered an error in the app that's resulted in underestimating the number of readers using the software, according to Apple's Eddy Cue, who said the company is fixing the problem.
Vendor of the Future
January 13, 2016
I spent part of last week listening to presentations about the customer of the future, and of course it made me think. As usual, I didn't think in a straight line. As you've heard from me before, customers are still the human beings that walked out of the ice age 10,000 years ago or even the Cro-Magnons of 35,000 years ago. It takes geologic time to observe changes in a species.
Taxpayer Advocate Blasts IRS' Planned Customer Service Revamp
January 8, 2016
The Taxpayer Advocate Service has released its annual report to Congress. Among other things, it warns that a five-year plan to revamp IRS operations may result in a substantial reduction in telephone and face-to-face interactions with taxpayers. "TAS has been left with the distinct impression that the IRS's ultimate goal is to get out of the business of talking with taxpayers," the report states.
Surprise Success: What to Do When Sales Go Through the Roof
December 22, 2015
Success is a good thing. Sometimes, however, surges in orders and sales cause headaches for e-commerce companies. The key is to expect the unexpected. Planning ahead can help ensure that sales spikes are handled as smoothly as possible. "It's never too early to start planning for growth," said Marg Hyland, founder of Pegeen. "You need to be prepared."
Year-End Intelligence
December 16, 2015
There's always an aphorism about Santa, stockings and year-end funding news, but I am tired of them so I'll let you imagine one. However, the funding news is so good from so many sources that I thought it worthwhile to mention a few items -- there are patterns emerging. First, Salesforce bought MinHash. That's not a funding event proper, but it does provide some modicum of cash to the founders.
Microsoft Dynamics CRM 2016 Focuses on Intelligence
December 3, 2015
Microsoft this week released Dynamics CRM 2016 in CRM Online and on-premises versions. Built-in intelligence is a key feature of the package, which is available in 130 markets and 144 languages. It leverages the Cortana Analytics Suite's advanced analytics and machine learning capabilities. Intelligence "is important because it's an idea that's current," observed analyst Denis Pombriant.
How Technology Could Prevent Another Paris-Like Attack
November 30, 2015
What I find fascinating is that with all of the focus members of the intelligence community place on violating our privacy, they still aren't able to stop attacks like the one in Paris. Currently they are complaining that it is our fault for implementing encryption that blocks their often-illegal views into citizens' personal lives. I think that even if encryption didn't exist, they still would be ineffective.
Surveys Reveal Lax Mobile Security Among Federal Workers
November 18, 2015
The use of mobile devices provides significant benefits in convenience and workplace productivity. However, two recent reports indicate that U.S. government workers often ignore security protocols associated with mobile IT. The Office of Personnel Management hack revealed earlier this year drove an effort to address federal IT security. That effort largely has bypassed mobile device security.
Report: Botnets Help Bump Cyberattack Attempts by 20 Percent
November 17, 2015
ThreatMetrix last week reported that it had detected and prevented more than 90 million attempted cyberattacks in real time across industries from July to September. The attempted attacks covered fraudulent online payments, logins and new account registrations, and represented a 20 percent increase over the previous quarter, according to ThreatMetrix Cybercrime Report: Q3 2015.
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What best reflects your opinion on online privacy?
We need new laws to curb government spying.
It's dead -- Google, Facebook and others killed it.
Personalized advertising is the worst -- it's creepy.
It's achievable through encryption and other tech.
It's an overblown issue -- I have nothing to hide.
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