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Text Analysis and the Next Generation of BI November 15, 2009 
Text-based content and information from across the Web are growing in importance to businesses. The need to analyze Web-based text in real-time is rising to where structured data was in importance just several years ago. Indeed, for businesses looking to do even more commerce and community building across the Web, text access and analytics forms a new mother lode of valuable insights to mine.
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Tempering the Supply Chain With Better BI October 22, 2009 
Many organizations in the consumer packaged goods industry are experiencing a trade-off between the benefit of high product volume sales coming at the expense of extreme data complexity. At the same time, these companies struggle to maintain open lines of communication with their retail customers and distributors in order to better manage the upstream flow of product.
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Filtering the BI Fire Hose October 11, 2009
How can we make the most of Web data services for business intelligence? As enterprises seek to gain better insights into their markets, processes, and business development opportunities, they face a daunting challenge -- how to identify, gather, cleanse, and manage all of the relevant data and content being generated across the Web.
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Redefining the Value of Cloud October 09, 2009 
One of the biggest challenges in today's rapidly evolving cloud computing market, if you're an aspiring vendor, is how to clearly differentiate your offerings in an increasingly competitive environment. This is especially difficult because of the Web's knack for sucking the value out of everything it touches.
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The Cutting Edge of Law Enforcement Technologies October 06, 2009 
Not so long ago, Motorola was hailed as the bane of criminals. "You might outrun the cop, but you'll never outrun Motorola," went the saying. The Motorola two-way radio was one of the first technologies to tip the scales in favor of law enforcement. However, it was by no means the last.
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Continuous Intelligence: Where Message Meets Moment October 06, 2009 
Online measurement has become increasingly focused on the integration of online behavior with customer marketing touch-points. Taking a complete view of the customer acquisition life cycle will often generate numerous potential integration points that can be profitably exploited. The goal of every marketing organization should be to achieve consistent relevance around both "message" and "moment."
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For Digital Marketing Startup Edo, Success Is in the Facecards September 23, 2009 
If you ask Edo Interactive CEO Ed Braswell the classic Facebook status update question -- "What are you doing?" -- he's liable to answer that he's providing a new spending avenue for consumers, along with a mother lode of digital marketing information for retailers.
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Facebook, Nielsen Invite Users to Critique Ads September 22, 2009 
You may have seen the link recently sent to you by one of your Facebook friends: If the social network were its own country, it would be among the five largest in the world, thanks to its 300 million members. That "country" includes fertile, undiscovered territory for online advertisers.
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Researchers Pulled Out $1M Netflix Victory in Last Half Hour September 22, 2009 
Dramatic, down-to-the-wire finishes aren't the sorts of things one generally associates with technology prizes. However, the team behind the $1 million prize awarded by Netflix says that's exactly how that contest went down. The team received the award Monday in a New York ceremony.
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Adobe-Omniture May Be a Surprisingly Smart Match September 16, 2009 
Adobe's planned acquisition of Web analytics firm Omniture took nearly everyone off guard when it was announced Tuesday. Now that the idea has had a chance to sink in, though, it seems to be growing in popularity. "I think it really does make sense," said Steve Ashley, an analyst for investment research firm R.W. Baird.
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Having Your Data and Using It Too August 27, 2009 
What's hot, and what's not? And how does an e-commerce concern turn it into cash?
Knowing Internet trend patterns is not enough. Small e-commerce companies have to be able to act on the information they obtain in order to capitalize on it. When they do not move quickly enough, they may find themselves on the tail end of a petering-out fad.
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The BPO Outlook: Mostly Cloudy With Patches of Sun August 17, 2009 
Five years ago, megadeals were all the rage in the business process outsourcing (BPO) world. Global players such as IBM, Accenture, ACS and CSC were racking up billion-dollar multiyear contracts, mainly for accounting, human resource and procurement functions. Now that's changing.
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IBM Capitalizes the 'I' in IT August 04, 2009 
Last week, IBM announced the new Smart Analytics System, a fine-tuned solution for analyzing both structured information in databases and unstructured, often incompatible data from sources such as blogs, emails, information archives, podcasts, videos, Web sites and wikis. In a separate announcement, IBM said it had entered into a definitive merger agreement to acquire SPSS.
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The 4 Biggest Motivators for Social Media Marketing July 28, 2009 
It's important to find a solution that provides a means for measuring the effectiveness of a social media marketing program. Once a company knows who its biggest influencers are, it becomes possible to target them with appropriate messages and promotions. With any hot trend, marketing companies quickly offer solutions that help companies take advantage of the momentum.
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Efficiency Through Outsourced Marketing: Q&A With Quaero Founder Naras Eechambadi July 27, 2009 
It may seem that CSG Systems, a provider of customer interaction and billing management software, acquired marketing company Quaero in the nick of time. The deal was announced at the end of the year -- just as it was becoming painfully clear that the recession was likely to be much deeper than initially feared.
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Web Analytics: Deep in the Genome of E-Commerce July 17, 2009
When e-commerce was hatched back in the '90s, it would have lived for a while without Web analytics, but not for long. It would have died a cruel death in its nest, hungrily watching as bigger, more traditional channels ate up all the nurturing dollars brought to the nest by its parent company -- except for one mutation that made e-commerce grow and thrive.
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