Attention Marketers: Access 30 Million IT Decision Makers with ECT News Network's INSTA-LEADS · Click to Learn More!
Welcome Guest | Sign In
TechNewsWorld.com
White House Urges Big Data Privacy Legislation
May 05, 2014
The White House last week released a review of Big Data and privacy written by counselor John Podesta. The report stems from President Obama's January request to define what is new about the technologies in this space, how Big Data affects public policy, and how consumer privacy is affected by corporate use of Big Data. The issue has been center stage since the Snowden revelations.
4 Ways to Embrace Crowdsourced Knowledge
May 02, 2014
Traditional knowledge management programs focus on distilling knowledge into systems of record, which end up being underutilized, chiefly because they cannot contain the long tail of knowledge. Conversely, nowhere are successful KM programs as impactful as where they intersect the customer experience -- from customer support to sales to marketing and product development.
Partner Selling
April 30, 2014
If there's one thing that vendors and channel partners agree on, it's selling. Everyone agrees that more selling is better, but the discussion can diverge greatly from there. Vendors and their partners are not immune to the virus that affects direct sales people. We often hear direct sales people say their leads are no good and we hear marketing say that sales doesn't follow up. Sound familiar?
Using Reporting Tools to Turn CRM Around
April 28, 2014
Whenever the term "business intelligence" is bandied about, thoughts immediately turn to the customer. BI, it is thought, should allow you to learn things about the customer by correlation, inference and comparison. However, BI is a two-way street. In the course of using CRM -- which becomes the repository of data that BI then analyzes -- you also record data about the way your business uses CRM.
Marketing Automation's Next Gig
April 24, 2014
If you aren't sold on marketing automation yet, there's another reason to consider it before you end up down two touchdowns with three minutes to play. We usually think of marketing in its traditional role of new customer outreach, which is good but no longer enough. Keep in mind that in today's zero-sum markets, your competition has not stopped marketing to your customers, so why should you?
Federal Initiative Aims to Spur Software Development
April 24, 2014
The allure of Big Data stems from the ability to use advanced technology to manage and manipulate huge amounts of information. Not only that, Big Data offers the opportunity for unlocking information not previously available, and even not previously knowable. However, the software required to underpin Big Data and related IT advances may not be up to the task.
inContact Rolls Out Feature-Rich Cloud Call Center Update
April 23, 2014
inContact has released its first cloud contact center software update for the year. Version 14.1 contains a new two-way SMS channel, more refined automated call-routing, deeper integration with Salesforce.com and Oracle, and new APIs that give enterprise users the ability to customize their own applications and do a deep dive into their data. The company currently is rolling out the new version.
Transcendence and Analytics: What If the End of Mankind as We Know It Were a Good Thing?
April 21, 2014
I saw the movie Transcendence last week, and it was an impressive telling of what might happen were we to achieve singularity. Given this is likely where AI research is taking us and that analytics is a major component to getting there, I not only recommend the movie as entertainment but also as a means to wrapping your head around what we must correct before we take that next big step.
Google Clarifies Gmail Snooping in Updated ToS
April 16, 2014
Google this week updated its terms of service with new language that more clearly spells out how it scans and analyzes user content, such as emails, to match it with targeted ads. "Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection," it says.
SugarCRM Refines Customer Analytics for Sales
April 14, 2014
When SugarCRM debuts version 7.2 in the coming weeks, users already will have had a taste of one of its main themes: tighter integration around productivity tools aimed at better understanding a customer base. That is because SugarCRM has previewed two such integrations over the past month -- one with Marketo and one with Dun & Bradstreet -- both designed to improve the user experience.
Setting Goals and Rewards
April 09, 2014
You should check out The Second Machine Age, by Erik Brynjolfsson and Andrew McAfee. It's a thoughtful analysis of the technology progression handed to us by Moore's Law and its effect on every aspect of our lives. Their thesis is simple yet powerful. Over the last 10 years or so, the pace of innovation has accelerated. Processes that were only imaginable before are becoming easy.
Clari Sharpens Its Focus on Data-Driven Processes
April 07, 2014
Clari is bursting onto the CRM stage with a mobile sales productivity platform that is coming out of stealth mode, thanks to a $6 million infusion of funds from Sequoia Capital. The product, says CEO Andy Byrne, marries "a beautiful design," with data analytics and mobile tech to create a system that helps reps close deals faster, while cutting down on productivity-killing data entry tasks.
Smartphone Tracking: How Close Is Too Close?
April 04, 2014
There you are, strolling down the coffee and tea aisle at the supermarket when you get an alert on your smartphone that you can get extra points in the store's reward program if you purchase a certain brand of coffee. Are you annoyed that you have been tracked with such precision that the merchant knows not only that you are in the store -- but also which food aisle you are in?
Transaction or Process?
April 02, 2014
After many years, I think I can boil down CRM to this: Vendors prepare for transactions but customers expect process. Of course, this demands elaboration and neither of these ideas is stationary. The desire for better processes evolves as customers and markets do, and transactions become more sophisticated as vendors play catch-up with their markets.
Google+ Changes Rules of Engagement
April 02, 2014
Gauging your popularity on Google's social network, Google+, got a little easier Tuesday, as the would-be Facebook competitor added page view analytics. Now, when members view their profile page -- which metrics show isn't that often -- they'll see a number beneath their mug indicating the number of times their content has been viewed by someone since Oct. 12, 2012.
April Schools' Day: School Canceled Thanks to IT System Hack
April 01, 2014
Well, an A for creativity. In Australia, someone penetrated a high school's IT system and penned text messages and emails to parents saying that the school had been badly damaged by a fire and was not fit for students. There was no truth to the message, however -- just a bit of April Fools' Day shenanigans. An unknown person apparently wiggled into the school's IT systems Tuesday morning.
Nvidia's ECS: Some Amazing Little Companies to Watch
March 31, 2014
Nvidia's Emerging Companies Summit, a place to check out some of the firms that could become the next breakout company, didn't disappoint this year. Among the highlights: A firm that could redefine advertising connected to Web pictures and videos; a company that could put your entire desktop and gaming experience in the cloud; and one that could help you actually hear that TV you see at a bar.
Service-Based IT Switches Up Feds' Vendor Relationships
March 28, 2014
Cloud computing has ushered in an emphasis on service-oriented, on-demand information technology in the federal market. The shift from acquiring hard assets, such as computers, servers and even mobile devices, as well as software packages installed on those assets, has been gradual. However, the process has reached a point that it requires more attention from the vendor community.
Using Feedback Loops to Manage Your Subscription Business
March 26, 2014
Everyone in business claims to want to listen to the voice of the customer. It's a noncontroversial issue, but the approaches are all over the map. There is little consistency -- and truthfully, many vendors do a poor job of it. Capturing customer feedback always has been a challenge for conventional vendors because they have to generate new processes to reach out to customers.
Determining an Online Customer's Value
March 25, 2014
Chris remembered his mom fumbling for her keys as she stepped out of the house, quickly locking the door and dashing toward the car. They were off to shop. Chris felt this to be a very clichéd way of shopping and always dreamt of an easier way to shop with less hassle. Jane, experiencing a very similar drill, never hated it once. Over decades, the experience of shopping has taken many forms.

See More Articles in Analytics Section >>
Facebook Twitter LinkedIn Google+ RSS