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Analytics: The Tie That Binds Sales and Marketing
September 15, 2014
If you want to make an old-school salesperson flinch, just bring up the idea of data-driven selling in conversation. To sales pros, especially those who started in the game more than 10 years ago, the idea of data driving the sale is sacrilege. It minimizes the sales person's talent, and it suggests that sales are driven by a bunch of desk bound propeller-heads who never talk to customers.
Monetizing the IoT From A to Z
September 10, 2014
There is no question that one of the hottest topics in the tech industry is the rapidly evolving world of the Internet of Things. The seemingly infinite variety of use cases for capturing data from a widening array of connected devices and objects is inspiring the imaginations of corporate decision makers and fueling a new wave of innovation among established and emerging players.
Salesforce's Investment Bodes Well for the Mobile IoC
September 08, 2014
Salesforce.com's vision of the Internet of Customers is getting clearer, and it has a decidedly mobile orientation. The company on Monday announced the launched the Salesforce1 Fund -- a dedicated fund in its newly renamed investment unit, now called "Salesforce Ventures" -- that will pour $100 million into companies building mobile apps and connected products based on the Salesforce1 Platform.
Xactly Unlocks Storehouse of Insights
September 02, 2014
Following years of development, Xactly has made Xactly Insights generally available. The product compiles the compensation data of all the companies that use Xactly's products, aggregates and anonymizes that data, and then gives users access to it. Participating companies opt in, fully aware of how their data is being used. The end result is a searchable database of compensation information.
Qvidian Upgrades Help Sales Pros Pick Up the Pace
August 25, 2014
Qvidian has updated its Sales Playbooks & Analytics platform with features that help reps do a better job of gleaning pertinent information from the buyer in the initial sales approach. It then incorporates that information into the CRM system. Other enhancements are aimed at helping sales reps respond to buyers' questions on the fly by serving up relevant information during the back and forth.
Salesforce Stock Climbs on Great Expectations
August 22, 2014
Salesforce.com on Thursday reported a second-quarter loss of about 10 cents per share -- but hey, who's counting? Not investors, apparently, who drove up the price of its stock 7.6 percent by market close Friday. Certainly not Wall Street analysts like Deutsche Bank, which promptly raised its target price for the company to $70.00 per share, pointing to a potential 25.65 percent upside.
Gryphon Sales Intelligence Analyzes KPIs
August 18, 2014
Gryphon Networks has had a presence in the sales intelligence and marketing compliance space for several years, primarily working through carriers. About two years ago, however, it tweaked its direction after CEO Jeffrey Fotta noticed a curious fact during a client call. The client was a national insurance provider that had some 8,000 reps using the Gryphon system for compliance.
5 Big Data Marketing Myths
August 15, 2014
Big Data's legend has reached mythical proportions. Increasingly, it is described as a powerful solution that could resolve some of the world's most complex challenges, from terrorist strikes to curing cancer. It is still early days for Big Data implementation, however. Every industry and category is still working through how to best harness it. This is especially true in the advertising world.
Desk.com Support: Video Is the New Manual
August 11, 2014
Salesforce.com has debuted a new feature for its Salesforce Desk.com Support Center: video support for knowledge-based self-service offerings. Desk.com Video Support Center allows users to embed video content from any of the major video platforms in their online customer service offerings. There is also analytics support that allows companies to assess which videos are working well.
Beacons Hit the Retail Spotlight
August 07, 2014
It was just six months ago that we saw what beacon technology could do on a wide scale. For Super Bowl XLVIII, the National Football League installed wireless transmitters in Times Square and at MetLife Stadium to send simple yet specific messages to smartphones: "bathrooms to the right," "snacks to the left," and so on. The deployment was considered a bold test for the nascent technology.
Sales Forecast Dynamics
August 06, 2014
Take a look at almost any sales software on the market, and you'll find the vendor's claim that the product accelerates the sales process. It's a given. For years, we've been trying to achieve this acceleration, and we've been succeeding. The only problem with this approach is that it can't go on forever. It's a form of expecting infinite growth based on limited resources.
The Social Side of Big Data
July 31, 2014
The power of Big Data technology is being successfully applied to understanding such complex unknowns as consumer sentiment and even intent. That understanding then vastly improves how businesses manage their customers' experiences -- increasingly in real time. Fortunately, today's consumers are quite willing to share their intents and sentiments via social media.
Tellwise's Smart Messages Creates Buyer-Friendly Collaborative Environment
July 28, 2014
Tellwise, a two-and-a-half year old startup, has introduced Smart Messages, a new collaboration platform for sales reps to target prospects. The multichannel platform comes equipped with such tools as intelligent notifications, behavioral analytics and mobile functionality. Smart Messages is the culmination of the vision of Tellwise's cofounders, all of whom are former Microsoft engineers.
SAP, Esri Beat the Clock With Native Integrations
July 17, 2014
SAP and its long-standing partner Esri have developed a native product integration that debuted this week at the at the Esri User Conference currently under way in San Diego. The companies have been collaborating on projects since 1999, due to the significant overlap in their respective customer bases. Some 60 percent of SAP's asset management customers use Esri's mapping technology.
How Many Pipelines Do You Have?
July 16, 2014
It's general practice to have multiple sales forecasts, and that typically means low and upside potential as well as what's committed -- but the idea of teasing those threads apart only at forecasting time might no longer applicable. Long before you compile a forecast, you have a good idea of which deals might be prone to a typical divergence -- so it makes sense to group like with like.
Here Come the Cloud-Based Big Data Management Services
July 16, 2014
The explosive growth of data is one of the biggest challenges facing organizations of all sizes across nearly every industry, and a growing number of cloud service providers are recognizing that they can provide more than just simple storage and economical compute power to their customers buried in data. They also can help them manage their processing needs on an ongoing basis.
There May Be More to Salesforce's RelateIQ Buy Than Meets the Eye
July 14, 2014
Salesforce.com will shell out $350 million in common stock for RelateIQ in a deal expected to close by October. It will provide another $40 million dollars in stock for its cash balance. RelateIQ will become a wholly owned subsidiary of Salesforce, according to an SEC filing. "This gives Salesforce more of a footprint in process orientation," said Denis Pombriant, principal of Beagle Research.
Blackbaud Weaves New Data Services Into eTapestry
July 07, 2014
Blackbaud recently upgraded its cloud-based eTapestry fundraising application with tools addressing what seems to be a perennial problem in CRM -- dirty data. The ultimate goal of the upgrades for the application, which is designed for nonprofits, is to improve the quality of donor information. The upgrade does that via two new enhancements integrated from Blackbaud's Target Analytics division.
Zendesk Illuminates Customer Data
July 02, 2014
Zendesk has rolled out Zendesk Insights, a new analytics and data visualization tool that sits on top of its flagship customer service platform, for its Plus and Enterprise users. "One thing we have been hearing from our customers is that they want more access to the data and analytics that they produce by interacting with their own customers," said Sam Boonin, VP of product at Zendesk.
You Can Improve Your Sales Forecast
June 18, 2014
I don't know anyone who was ever great at sales forecasting. This is not to say that it can't be done, but it's a hard problem -- like forecasting the weather. Today, we can get weather forecasts for many days in advance with temperatures accurate within a few degrees, because we've invested in many data gathering and analysis tools like satellites, computer modeling and analytics.
Cutting Through the Data Clouds to Build Strong Customer Relationships
June 17, 2014
Successful companies today run largely on data and analytics. The more precisely you can measure the various aspects of your business, the better you can fine-tune its performance. With e-commerce companies especially, everything can be measured, which has provided some amazing opportunities to improve performance -- but sometimes it can lead to issues.
Conspiracy of Culture: 5 Contributors to CRM Failure
June 12, 2014
Most companies of any size have a CRM application. Every company says it wants to build great relationships with its customers. Almost as many businesses say they want to be "customer-centric." However, as any customer can tell you, the companies that attain these goals are few and far between. What is it that's keeping businesses from doing what they know they need to do? It's not one thing.
New Treehouse Tools Gauge Marketing Campaign Success
June 09, 2014
TreeHouse Interactive has rolled out an enhanced version of its Marketing View application, infusing it with advanced reporting and analytics features and a spruced-upped user interface. The point of the upgrades, said Erich Flynn, CEO of TreeHouse Interactive, was to provide and display all the necessary campaign-related statistics a marketer would need to judge the performance of a campaign.
Microsoft Dynamics Steps Out of Shadows
June 03, 2014
Microsoft on Monday announced global availability of the latest feature set in Microsoft Dynamics CRM, which was introduced earlier this year. It offers new marketing functionality, enhanced customer service features, a Unified Service Desk for call centers, and additional social listening features. The marketing functionality in this version of Microsoft Dynamics CRM has been rebuilt.

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