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Great Customer Experiences Start With Sales
November 23, 2015
The term "customer experience" flows from the lips of business people so smoothly these days. It's very clearly the business jargon du jour; its importance has been trending upward for the last decade, and according to Gartner, by 2018 more than half of all businesses will implement significant business model changes in their efforts to improve customer experience.
Investors Buying In Following Salesforce's Q3 Stunner
November 19, 2015
Salesforce shares rose to an all-time high Thursday, after the company reported better-than-expected Q3 revenue and raised earnings estimates for 2016. Salesforce reported earnings of 21 cents a share and a revenue increase of 24 percent to $1.71 billion, compared with a year ago. The company is on pace to become the fourth largest enterprise software company in the world.
Hootsuite Adds Social Chops to Microsoft Dynamics CRM
November 17, 2015
Hootsuite on Tuesday announced an integration with Microsoft Dynamics CRM, Microsoft SharePoint and Microsoft Yammer. The collaboration will let enterprises use social content in meaningful ways for social marketing, social selling, social customer support, and internal collaboration, noted Kevin Zellmer, Hootsuite's vice president of corporate and business development.
Sales and Marketing Sentiment: Feeling Is Perception Is Reality
November 16, 2015
About a year ago, I conducted a survey that led to my company's first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the technology they used, and about each other. We split the results into sales and marketing responses and compared them.
CFOs Calculate Benefits of Cloud ERP
November 13, 2015
One of the clear indications that the cloud movement is becoming mainstream is the growing number of CFOs and finance departments that are adopting Software as a Service solutions to support their corporate responsibilities. Even more interesting is how cloud-based alternatives can redefine the accounting and financial management function in forward-minded organizations. Integration Targets SMBs
November 12, 2015
Salesforce on Thursday announced the integration of and SalesforceIQ to better let SMBs tie customer service with sales. an all-in-one customer service app. SalesforceIQ for Small Business is a sales solution whose relationship intelligence feature captures, analyzes and brings forth relevant customer relationship information from email, calendars and other applications.
Digital Transformation and Moments of Truth
November 11, 2015
I hadn't been aware of one of the more important CRM stories of the year until I was doing research for a new book. It's a great story and it deserves retelling, especially if you think that focusing on customers' moments of truth is important. Back in April, Starbucks announced revenues for the just-completed quarter that exceeded year-over-year attainment by a whopping 17.8 percent.
Microsoft Dynamics CRM Ventures Into Machine Learning
November 10, 2015
Microsoft last week revealed some new details about Dynamics CRM 2016, emphasizing functionality designed to empower customer service agents. It will be released in both cloud and on-premises versions in Q4. It will be available as a standalone application or as an add-on to Office 365. "This is a big release for Microsoft," said Nucleus Research's Rebecca Wettemann.
OpenWorld's Substance Feast
November 4, 2015
For once, Oracle OpenWorld went long on substance. That's hard to do when you have so many products to discuss and Larry Ellison pontificating, but he was both under control and substantive -- though he couldn't resist taking a few shots at competitors. Oracle's team hardly ever sees SAP and IBM in deals these days, he announced, and he gave due praise to cloud pioneers NetSuite and Salesforce.
Oracle Banks on CX Cloud Verticals
November 2, 2015
Oracle last week announced a variety of industry-specific solutions and enhancements to several existing products at Oracle OpenWorld in San Francisco. The company unveiled industry-specific vertical solutions for the financial services, communications, consumer goods, high-tech, industrial manufacturing and automotive fields as part of its Customer Experience Cloud.
SAP's New Jam Communities Promise Stickier Customer Experience
October 23, 2015
SAP this week released SAP Jam Communities edition for Hybris, which delivers real-time product and service information to customers on company websites. The software can display personally relevant recommendations and reviews directly to customers in e-commerce stores. In essence, it lets companies embed access to relevant material and include a buy button in online customer community pages.
Salesforce's Message to Europe
October 21, 2015
Salesforce last week said it would invest $100 million in emerging sales force partners in Europe. The company previously announced a similar program for the Americas, and it hopes to discover valuable new companies and business solutions. Paul Greenberg and the team at CRM Idol have been doing the same thing -- trying to discover interesting emerging companies in the CRM space.
TWC's New Virtual Assistant Curries Customer Favor
October 21, 2015
Beset by customer complaints and struggling to get approval from the United States Federal Communications Commission for a US$79 billion merger with Charter Communications and Bright House Networks, Time Warner Cable on Tuesday announced a virtual assistant. The new Ask TWC Virtual Assistant lets customers use a mobile device or computer to type a question in their own words.
Salesforce Investors Applaud European Startup Plans
October 15, 2015
Shares of Salesforce were up Thursday as it gained momentum from investors cheering on its plans to invest $100 million into European startup firms. The company on Tuesday announced that its Salesforce Ventures unit had allocated $100 million to fund startups in the European market and improve customer service in the region. Salesforce already has partnerships with a number of European firms.
Lighting Up Process
October 14, 2015
I've been saying that we're heading toward an era when process dominates and traditional transactions become just one part of those processes. Now, you might say that's the way it's always been, and I won't disagree. Historically, however, processes more or less were managed by employees who used information systems to inform their decision-making, and the result was recorded as a transaction.
Customer Engagement in the Age of the Silent Traveler
October 9, 2015
The rise of social media has given customers a new platform for interacting with travel and hospitality companies, from airlines to car rental agencies. Today's travel customers primarily use these digital technologies to coordinate logistics and log complaints; gone are the days of calling a reservation specialist to book flights or running through seating options at the check-in counter.
Leveraging Moments of Truth
October 7, 2015
eGain is touting a report from Forrester Consulting and my friend Ian Jacobs purporting to show that omnichannel customer service is stagnant or worse when it comes to delivering service that customers need and want. Ian does good work and I am in agreement with him on this, but I have trouble with some conclusions, specifically the implication that the problem can be solved with more software.
Benioff Flees Facebook in Search of Peace
October 2, 2015
Salesforce CEO Marc Benioff has quit Facebook and shut down his account, sparking speculation as to his motives. Is Salesforce at odds with Facebook? Is Facebook COO Sheryl Sandberg no longer Benioff's BFF? Is Salesforce planning something with Twitter? "I'm on a FB pause," Benioff posted on Robert Scoble's Twitter account, in response to his query. "It was too overwhelming to keep up to date."
Vertical Ventures
September 29, 2015
I'm always looking for emerging trends at Dreamforce, the kinds of things that are hiding in plain sight. They might never amount to much, but given that it's Dreamforce, many likely will bloom. A case in point is the emergence of vertical market CRM. Its time is now because application development tools have become so good, and because customers need fast, budget-friendly deployments.
Salesforce IoT Cloud Makes Thunderous Debut
September 15, 2015
Salesforce has launched IoT Cloud, an Internet of Things offering designed to connect billions of events with Salesforce, which the company says will help its clients' bottom line. IoT Cloud is powered by Salesforce Thunder, the company's new massively scalable, real-time event processing engine. "Salesforce is turning the Internet of Things into the Internet of Customers," said CEO Marc Benioff.
Customer Support in the Digital Age: Collaborative, Personal
September 8, 2015
Apple made a bold move on the customer support front this summer: The company started publishing customer support videos for its Beats by Dre headphones via the product line's Twitter account. The strategy is notable primarily because Apple published how-to videos natively on Twitter, taking a proactive approach to deflect service calls and ensure user satisfaction.
SaaS' Next Wave: Customer Lifetime Value Management
September 4, 2015
Salesforce's latest quarter, along with the buzz surrounding its upcoming Dreamforce lovefest, have showcased CRM's rapid migration to the cloud. However, today's SaaS CRM solutions deliver limited value-add if the organizations that use them are unable to realize marketing and sales promises. This is especially true for those guiding prospective customers on an omnichannel journey.
Dreamforce: Still the One
September 2, 2015
We watched as Salesforce emerged from the crowd in the dot-com era to become a massive company with a $7 billion run rate. We also changed perspectives several times on what to expect from Dreamforce. We used to be interested mostly in cool new technologies and business models, but as Salesforce has grown, it has acquired a following of financial analysts as well as industry analysts like me.
3 Ways Great Customer Experiences Boost Sales
August 27, 2015
Hardened sales veterans may hear the expression "customer experience" and shrug or scoff. What has it got to do with them, they may ask? A lot -- because it can add dollars directly to their commissions checks, even if they're not the ones creating the experiences. There are three specific ways that meeting or exceeding customer expectations improves sales.
Spredfast Gets Something to Shout About
August 25, 2015
Spredfast last week announced its acquisition of Shoutlet, a social data aggregator. Shoutlet has been a "huge innovator" in the social CRM space, said Spredfast CEO Rod Favaron. "With this acquisition, Spredfast gains that technology as well as the team that built it. It's a game changer. ... Customers will have more ways to understand their audiences and impact the customer journey."
Dearth of a Salesman: Does Technology Erode Sales Talent?
August 18, 2015
For many years, provocateurs have been able to stir people up by proclaiming the death of the salesperson. Ten years ago, in fact, Marc Miller authored the book Selling is Dead. It must be a lingering death, because I still know lots of salespeople. I sure hope they have their affairs in order, what with their impending demise foreshadowed for so long.
Customer Service Sucks? Blame Outdated Gear
August 12, 2015
It's a business truism that customer service can make or break customer relationships, so it stands to reason that contact centers should be considered a critical part of the enterprise and equipped accordingly. However, half of 225 global contact centers surveyed in April were using agent desktop technology that was more than five years old, Forrester noted in a report released this week.
Gamifying Sales Comp
August 5, 2015
Microsoft earlier this week announced that it has bought FantasySalesTeam, a sales gamification platform. The intent of the product is to boost sales productivity. The gaming part is designed after some aspects of fantasy sports leagues in which participants build a team from known professional athletes and try to beat other teams. The team aspect makes everyone more competitive.
Monitoring the Sales Metrics That Matter Most
July 30, 2015
I recently conducted a simple, one-question survey, using sales pros as my target audience. The question was idiotically simple: What is the most important metric for people in sales? In this era of big data, deep analysis and predictive analytics, you might have thought that some new, performance-based metric would have surfaced as the new secret weapon.
Salesforce's Lightning Announcement
July 29, 2015
Spreadsheets suffered a body blow on Tuesday, when Salesforce announced new platform functionality. Soon all spreadsheets will be good for is financial analysis. This sounds funny, because the spreadsheet for several decades has been the unofficial IT prototyping tool. Actually, it was the end-users' prototyping tool -- the default thing they used to capture data.
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I plan to do my holiday shopping
Online only -- I like the convenience and comfort.
Online only -- I'd shop in stores if their stock weren't so limited.
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Online and in stores -- I want the best of both worlds.
I'm not planning on doing any holiday shopping.