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Customer Data
Judge: Customers in Ameritrade Class Action Deserve Better Deal
October 27, 2009
A federal judge has refused to approve a class-action settlement over contact information stolen from online brokerage TD Ameritrade. U.S. District Judge Vaughn Walker in San Francisco says the deal offers little significant benefit to the more than 6 million current and former customers affected.
Dell, Salesforce.com Join Forces in SMB Territory
October 13, 2009
Dell and Salesforce.com have added another tie that binds -- a service offering Salesforce.com's flagship CRM applications to Dell's SMB customers. Data integration and quality control are among the value-add features Dell is bringing to the table through its integration services division.

Redefining the Value of Cloud
October 09, 2009
One of the biggest challenges in today's rapidly evolving cloud computing market, if you're an aspiring vendor, is how to clearly differentiate your offerings in an increasingly competitive environment. This is especially difficult because of the Web's knack for sucking the value out of everything it touches.
For Digital Marketing Startup Edo, Success Is in the Facecards
September 23, 2009
If you ask Edo Interactive CEO Ed Braswell the classic Facebook status update question -- "What are you doing?" -- he's liable to answer that he's providing a new spending avenue for consumers, along with a mother lode of digital marketing information for retailers.

German Court Mandates Google's Voluntary ToS Changes
September 01, 2009
A German court has ruled that Google must change terms of service that could be interpreted to compromise a user's rights. A lawsuit brought by consumer groups charged that the terms of service for opening an account through Google Mail, Google Documents and other programs could be interpreted as giving the Internet search giant the right to review and even delete a user's information.
Automation: A Lube Job for a Sluggish Economy
July 14, 2009
Companies are now in the third stage of "economic downturn syndrome." Having passed through Panic and Denial, they're firmly in Acceptance. Panicky knee-jerk responses such as cost-cutting, layoffs, tightening budgets and resources are a thing of the past. Most companies have had a quick breather and segued to the stage of a more carefully considered response.

The Multichannel E-Commerce Path Out of the Recession
June 16, 2009
In the midst of the U.S. economic crisis, cautious spending and downsizing have left the retail industry in dire straits. Even as retail numbers drop, however, online shopping and total online sales continue to show steady growth in the face of adverse economic conditions.
Keeping Credit Card Numbers Well-Cloaked: Q&A With Fingerhut's Mark Lieberg
June 11, 2009
It's a fact that might not bring a lot of comfort to consumers and businesses, but it's true: The methods for protecting e-commerce transactions haven't changed a great deal since online shopping became a viable option in the early '90s. SSL and TSL encryption are the protocols that slap on that little padlock you see at the bottom of a Web site once you've begun the purchase process.

Email Receipts, Confirmations, Tracking Numbers - and Marketing
June 02, 2009
With consumers' inboxes perpetually filled with clutter, marketers are challenged to find new ways to break through with valuable, targeted messages that their customers actually want to open. The secret could lie in a largely untapped vehicle: transactional emails. The historical open rates of transactional emails hover around 70 percent because they are, by nature, highly relevant.
Data Security's $64 Billion Question: Who Are You?
May 28, 2009
In today's Internet-driven world of business, customer data -- traditionally the lifeblood of any enterprise -- takes on a new and frightening importance. On the one hand, businesses have to provide partners, staff and contractors access to data; on the other, they have to ensure that data does not get lost by accident -- or stolen.

PCI in the Age of Heartland
May 14, 2009
In March, Visa announced that it was removing Heartland and RBS WorldPay, two credit card processors that had experienced major data breaches in the prior months, from its list of PCI-compliant companies. The action is seen by many in the industry as being mainly for show, but the removal of the processors brings attention to the very real limits of PCI as a data protection standard.
Public Ransom Demand Distinguishes Va. Breach in a Data-at-Risk World
May 09, 2009
A hacker -- or a group of hackers -- is attempting to hold hostage some 8 million records purportedly acquired from the Virginia Prescription Monitoring Program, according to ransom note posted to the program's Web site on April 30. Few statements have been released by Virginia state authorities, other than ID theft warnings.

How to Build a Small-Business Web Site, Part 10: Minding Your Privacy Ps and Qs
April 16, 2009
At a time when identity theft is a common concern, protecting the personal information of anyone visiting your Web site is something that every business should be thinking about. While legislation may vary from state to state in terms of how much you're required to do to protect your customers' personal information, putting measures in place is good for business, pure and simple.
Disappearance of Books and Movies Shoves Amazon Into Tight Corner
April 14, 2009
What is worse: to be accused of prejudice, or accused of incompetence? In the e-commerce world, where how well one safeguards one's customer data is paramount to any reputation, taking a hit on the latter is a bitter pill to swallow. That is better, though, than to be viewed as a company that would deliberately and stealthily delist gay-themed books and movies, among other materials, from its sales ranks.

The 10 Building Blocks of SaaS CRM Integration
April 07, 2009
Software as a Service CRM implementations require more than just SaaS to succeed. SaaS customer relationship management must be integrated with other applications and data sources. The goal of SaaS CRM integration is an integrated view of customer data, which unlocks its inherent value and increases productivity.
A New Approach for Protecting Data All the Way Down the Line
April 01, 2009
Think of it as the seamy underside of the bad economy: Harsh market conditions, corporate cost-cutting and a downsized, disgruntled workforce create the perfect storm for systematic and sophisticated attacks by underworld enterprises on data systems in respected companies worldwide.

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