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Small Biz CRM Secrets Any Business Can Use
April 10, 2014
The rise of Internet commerce sounded a death knell for small businesses. Large e-tailers could wield massive buying power, had less overhead than brick-and-mortar stores, and could appeal to customers in new ways. They could collect customer data in the course of doing business, and turn around and use that data to better market to their customers. How could a small retailer compete?
T-Mobile Kisses Up to BlackBerry Customers
April 04, 2014
After racking up a number of successes, T-Mobile clearly made a misstep earlier this year, when it promoted Apple's iPhone 5 to its BlackBerry customers. BlackBerry this week announced it would not renew T-Mobile's license to sell its products, which expires at the end of April. Now T-Mobile is now scrambling to keep its BlackBerry customers with an offer of a $100 credit.
Transaction or Process?
April 02, 2014
After many years, I think I can boil down CRM to this: Vendors prepare for transactions but customers expect process. Of course, this demands elaboration and neither of these ideas is stationary. The desire for better processes evolves as customers and markets do, and transactions become more sophisticated as vendors play catch-up with their markets.
The Minimalist Guide to Inbound Marketing
March 31, 2014
Inbound marketing is an essential part of an online brand promotion strategy. It lets you target your audience directly and draw them in. Inbound marketing is the process of getting customers to come to your store before you try to sell them anything. Inbound marketing for e-commerce is no different. Give customers a reason to come to your site, and they're likely to return when ready to buy.
New Avaya Platform Defrags Customer Experience
March 20, 2014
Avaya has rolled out an upgraded CEM platform with two new major components: the proactive outreach manager and intelligent customer routing. The common theme in this product's enhancement is the unification of inbound and outbound customer engagement with self service across any media, explained Avaya's Cory Glover, senior manager in the customer experience solutions marketing team.
Microsoft Beats the Customer-Centricity Drum at Convergence
March 04, 2014
Microsoft on Tuesday kicked off its Microsoft Dynamics Convergence 2014 conference with a keynote address by Executive Vice President Kirill Tatarinov, whose running theme was the need for the companies to be customer-centric to stay competitive. "Technology has changed the social fabric, transforming how we engage, connect and interact with one another," Tatarinov said.
4 Ways to Waste Great Marketing Opportunities
February 28, 2014
CRM has always purported to be about relationships, but it's often used primarily for sales. That's kind of a good news, bad news situation. The bad news first: CRM got a bad rap when it didn't become a sales panacea (mostly for adoption issues). The good news: It exposed a void in the mix that marketing automation rushed to fill. The key to successful relationships is communication.
The Travel Battle Rages On: May the Most Relevant Brand Win
February 25, 2014
The travel industry will increase 41 percent by 2016, making it worth $143 billion. With that much revenue on the line, booking sites are taking significant steps to ensure that they get their piece of the traveler pie. Brands no longer can offer experiences that are irrelevant to the end-user. Travel has become a user-centric industry, and the brand that serves up the most relevant content wins.
Clarus Offers Etailers a Prime-ish Loyalty Platform
February 24, 2014
If you were to administer truth serum and ask a retailer how it really felt about Amazon Prime, chances are the response would be that it's pure genius -- or pure evil genius, perhaps. Why? Because Amazon Prime encourages shoppers to come back and back again to browse and buy, and it's all based on an incentive that online consumers hold very dear: free shipping.
The Customer Experience Jury Is In
February 21, 2014
There are lots of purchases we make because we're forced to make them -- something we need breaks, or an outside entity requires us to buy something. We're not buying because we want to, or even because the purchase will make our business run better -- we have to buy. A lot of providers of these absolute must-have products and services don't emphasize the experience aspect of what they do.
Amazon and Apple's 'Tough Slog' on Madison Avenue
February 21, 2014
Amazon and Apple just can't seem to catch a break with the advertising elite on Madison Avenue. In fact, advertising sales are a "tough slog" for both companies, mourns a feature published this week. The problem? Apple and Amazon won't reveal enough information about their customers. This is the best news I've heard all year. In fact, it just reinforces my loyalty to both companies.
Customers' Comings and Goings Not Always Linked to Satisfaction
February 14, 2014
Which comes first -- a sector in which consumers have a lot of choices and can easily switch providers, or companies that are rigorous in their customer service policies and attitudes? A recent survey on customer service attitudes raises that question but doesn't exactly answer it. However, it does suggest there is a strong link between customer choice and customer service policies.
Give Customers a Buying Experience They Can't Resist
January 31, 2014
When people talk about the customer experience, the thinking gets lofty quickly. The word "delight" is dropped a lot, people cite things like the American Girl Store or Nordstrom -- and soon over-the-top seems like what the norm should be. The experiences provided by the very best at creating experiences are great because they fit their product, their customers, and the objectives of both groups.
Epicor Aims to Ratchet Up Loyalty
January 27, 2014
Epicor Software has announced the general availability of Epicor Retail CRM 7.0. The updated platform reflects a complete shift to .Net and SQL reporting services and includes a number of new features in analytics, reporting and security As a whole, 7.0 "gives a more granular view to the retailer about a customer's behavior," said Sarah Barron, Epicor Retail product manager for CRM.
4 Processes for Turning Customer Ire Into Loyalty
January 24, 2014
If you're in business, you're going to face a customer relationship issue that's your fault. It happens. We're human -- and though we may strive for perfection, the best we can do is get close to that goal. When your business errs, the first people who are likely to hear it are your customer service reps. Customer service reps end up apologizing a lot in these situations.
Winning the CRM Race
January 17, 2014
"Customers do not want a relationship with your business, they want the benefits a relationship can offer to them." Mitch Lieberman, managing partner at DRI and an all-around bright thinker, first said this around 2009. He wasn't trying to smash anyone's illusions about the value of CRM. He was trying to reset business' thinking back to reality about the nature of buyer-seller relationships.
Amazon, LLBean Tie at the Top for Customer Satisfaction
January 09, 2014
Retailers performed well this holiday season in terms of customer satisfaction across multiple channels, according to the ForeSee Experience Index: 2013 U.S. Retail Edition, which was released this week. The report focuses on customer satisfaction at the company level and queried consumers about every applicable sales channel, ranging from the brick-and-mortar store to the contact center to mobile.
Teach Your Channel Partners Well
December 20, 2013
Companies that sell direct have it easy. They have control over hiring their salespeople, control over marketing messages, and control over service and support. There's only one entity to blame if the buyer's unhappy, and that's the seller. When you mix in an indirect channel, however, things get a little more difficult. Now a third party has an impact on the buyer's satisfaction as well.
The Wireless Industry's Transformational Ripple Effect
December 19, 2013
It looks like 2014 will be a very exciting year as the wireless industry continues to transform not only itself but other industries as well. Have you noticed how things are changing, thanks to the wireless industry, smartphones and all those apps? Over the next few years we will see industries like healthcare, automotive and retail change and benefit from this early transformation.
KlearGear Admitted to Social CRM Hall of Shame
December 13, 2013
Technology and social media give businesses new ways to interact with customers, to build stronger and longer-lasting relationships, and to create two-way conversations that lead to better products and happier people at both ends of the conversation. They also allow dumb businesses to expose their incompetence faster and to a wider audience than ever before.

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