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Comcast Rep Tears Into Fleeing Customer 'Like a Pit Bull on a Pork Chop'
July 15, 2014
Comcast on Tuesday was scrambling to repair the damage after a phone representative's rude treatment of a couple trying to disconnect their service went viral, thanks to a recording posted on the Web. The couple -- former Engadget editor Ryan Block, now at AOL, and his wife, TV host and writer Veronica Belmont -- called Comcast over the weekend and asked to cancel their service over the phone.
There May Be More to Salesforce's RelateIQ Buy Than Meets the Eye
July 14, 2014
Salesforce.com will shell out $350 million in common stock for RelateIQ in a deal expected to close by October. It will provide another $40 million dollars in stock for its cash balance. RelateIQ will become a wholly owned subsidiary of Salesforce, according to an SEC filing. "This gives Salesforce more of a footprint in process orientation," said Denis Pombriant, principal of Beagle Research.
Why CEX Thinking Stimulates Indirect Sales
July 10, 2014
As much as we may wax on about engaging, enchanting and delighting our customers, most of them are not expecting such an experience. In most cases, their purchase is prelude to something else pleasurable, if the purchase is B2C -- or profitable, if it's B2B. If there's some service they're purchasing in addition to a product, then experience becomes very important.
CRM's Transition
July 03, 2014
It always happens this way. A market erupts or transitions to something new or it goes the way of the dodo and you miss the key turning point. Looking back, you can spot the telltale signs of disruption. People like me, who try to forecast these great events, have the reliability of a dartboard. Nonetheless, I'm doing it again. I am declaring that CRM is in the early phases of a major transition.
Google Glass Service Could Make All Customers Feel Special
June 30, 2014
Virgin Atlantic recently announced the expansion of a pilot project in which flight attendants use Google Glass to meet and greet customers. For the initial project, the airline equipped the concierge staff in its Upper Class Wing at London's Heathrow airport with Google Glass so they would have easy access to such information as connecting flights or loyalty points.
3 Brick-and-Mortar Retailers Doing it Right Online
June 30, 2014
Christmas came late, or not at all, for many retailers in 2013, with holiday foot traffic down by nearly 50 percent compared to just three years earlier. Many brick-and-mortar stores are on a knife's edge. The closing of Best Buy and Sears stores around the U.S. suggests that the retail giants of the past decades are vulnerable to shifting trends, including the move to digital commerce.
Verizon to Chromebook Pixel Owners: We're On It
June 27, 2014
After a hornet's nest was stirred up over the premature termination of some Chromebook Pixel users' free data plans, Verizon apparently has begun trying to make amends. "A very small number of Chromebook Pixel customers may have had a promo end prematurely," said Verizon spokesperson Debra Lewis. "We apologize for this and will work with these customers to address the situation shortly."
Toward a More Perfect CRM
June 26, 2014
"Perfection is the enemy of completion" is a bastardization of a translation of the first line of a poem by Voltaire. That makes the saying itself sort of an example of what Voltaire was talking about -- but it doesn't make it any less true. In the processes we use to run our businesses and deal with customers, there's a lot of "good enough" thinking.
Show Season Observations
June 25, 2014
Not that the shows ever end, but as I regain my spot on the ground, I have a few observations from the many shows that I have been to or read about over the last eight weeks. First, if you think that cloud platforms are simply a nice alternative to software licenses, you should think again. It's human nature to apply new technologies to old problems, and that's what such an approach really does.
How Amazon's Fire Phone Will Beat the iPhone in 3 Years
June 23, 2014
Amazon launched its rather impressive Fire Phone last week, and it has a number of things that make it interesting -- but just as the iPhone improved massively by the third version, I expect this phone will as well, as a result of users providing feedback on what they want. Ironically, if the iPhone fails against the Fire Phone, it will be because Jeff Bezos is executing Steve Jobs' old strategy.
Break the Language Barrier by Learning Your Customers' Native Tongues
June 19, 2014
If you live in the English-speaking world, you've been exposed to the stereotype of the snotty Parisian who refuses to speak English. The idea is that Parisians know how -- but they won't -- and they turn up their noses at anyone who won't speak French. In my experience, that stereotype is largely wrong -- if you make an effort to communicate in any way, most Parisians are perfectly friendly.
Cutting Through the Data Clouds to Build Strong Customer Relationships
June 17, 2014
Successful companies today run largely on data and analytics. The more precisely you can measure the various aspects of your business, the better you can fine-tune its performance. With e-commerce companies especially, everything can be measured, which has provided some amazing opportunities to improve performance -- but sometimes it can lead to issues.
Target Customers Broadcast Epic Checkout Fail
June 16, 2014
Target's customers jumped en masse onto social media Sunday night after technical malfunctions at its stores around the country resulted in long checkout lines and, in some cases, inability to make purchases with store-branded credit cards. The episode struck a nerve with customers, not only because of the inconvenience, but because it was a reminder of another Target point-of-sale glitch.
Conspiracy of Culture: 5 Contributors to CRM Failure
June 12, 2014
Most companies of any size have a CRM application. Every company says it wants to build great relationships with its customers. Almost as many businesses say they want to be "customer-centric." However, as any customer can tell you, the companies that attain these goals are few and far between. What is it that's keeping businesses from doing what they know they need to do? It's not one thing.
SAP Seeds the Cloud With Industry-Specific CRM Applications
June 02, 2014
SAP has updated its cloud-based CRM portfolio with the rollout of three industry-specific applications. These applications, designed for the insurance, utilities and retail sectors, are the first cloud-based verticals for CRM, aside from a broader-based application with functionality tailored for consumer goods. In addition, SAP has introduced a cloud-based marketing performance dashboard.
Poor Mistake Management: 3 Model Lessons
May 29, 2014
I am a nerd with a goofy hobby -- I build plastic model airplanes. However, that hobby affords me a view of customer relationship issues in an interesting and intimate way. Most of the time, the vendors in this space get things right, realizing theirs is a niche industry and their customers really are in charge, especially since all spending in this sector is discretionary.
SuiteWorld's Vision
May 22, 2014
Zach Nelson, CEO of NetSuite, talked a lot about CRM in his recent keynote at SuiteWorld. You might not think that's unusual, given that the company has a whole suite of cloud-based ERP-CRM-E-Commerce, but it represents a departure -- and I don't know if even Nelson is fully aware of it. NetSuite built its reputation and a half-billion dollar business around front- to back-office integration.
Zero Patience, Zero Wait: The New Customer Reality
May 19, 2014
Gone in half the blink of an eye. Online customers, that is. Visitors are less likely to return to a site that is even 250 milliseconds slower than a competing site, according to Harry Shum, a Microsoft executive who led research and development efforts for the Bing search engine. That's an increment of time equal to about half the amount of time it takes a human to blink. Milliseconds matter.
Going Off-Script to Delight Customers
May 16, 2014
I had an exciting moment while grocery shopping last week. After 10 years of going to the same market and seeing the same checkers, one of them actually pronounced my name right. I know my last name's a bit hard to pronounce, and clerks have spent the better part of the 21st century asking me how to say it. I also know that, at the market where I shop, clerks are instructed to thank customers.
Report: CRM Is Going Strong
May 09, 2014
CRM software had a good year in 2013 with the category totaling $20.4 billion, a 13.7 percent increase from $18 billion the previous year, according to a report released this week by Gartner. Furthermore, the next few years are likely to be just as positive, if not more, the firm predicted. "CRM will be at the heart of digital initiatives in coming years," said Gartner Research VP Joanne Correia.

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