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Pegasystems CTO Don Schuerman: Trust the Technology
August 23, 2016
Customers may not understand the processes that drive their experiences, and they're not eager to look under the hood, suggested Don Schuerman, CTO of Pegasystems. "The contemporary customer doesn't really care about CRM. They care about the experience they have, and in most cases they know little or nothing about the fact that there's a technology behind the scenes called CRM.
Verizon Toys With Risky App Revenue Plan
August 23, 2016
Verizon's reported consideration of a plan to preinstall mobile apps from major retailers and financial firms on users' smartphones has drawn sharp criticism. The carrier reached out to numerous retail and finance brands with an offer to preload mobile apps on its Android phones for between $1 and $2 per device, according to unnamed ad agency executives.
The Linux Foundation Gives PNDA a Home
August 18, 2016
The Linux Foundation on Tuesday added PNDA -- the Platform for Network Data Analytics -- to its project menagerie. PNDA provides an open source, scalable platform for next-generation network analytics. It integrates data from multiple sources on a network and works with Apache Spark to crunch the numbers in order to find useful patterns in the data more effectively.
Salesforce Reels BeyondCore Into Its Cloud
August 17, 2016
Salesforce has inked an agreement to acquire BeyondCore, a data analytics firm that already has integrated its latest release with Salesforce, the companies said Monday. BeyondCore will become part of the Salesforce Analytics Cloud, extending smart data discovery and advanced analytics capabilities across the entire Salesforce Customer Success Platform, said BeyondCore CEO Arijit Sengupta.
Intel Snaps Up Nervana to Jump-Start AI
August 16, 2016
Intel last week announced the acquisition of startup Nervana, in a bid to enhance the company's capabilities in artificial intelligence and deep learning. Nervana jumped out of the gate at its 2014 launch with a robust platform for deep learning, a framework called "Nervana Neon," and the Nervana Engine -- a groundbreaking ASIC chip scheduled for introduction by the first quarter of 2017.
Feds Make Big Strides in Big Data Management
August 15, 2016
U.S. government agencies gradually have been getting a handle on utilizing the potential of big data and data analytics. At the same time, the Obama administration has recognized that significantly more investment will be required for federal big data research in order to guide agencies toward maximizing the value of processing huge chunks of data and improving their data analysis capabilities.
CFB Strategies Cofounders Anderson and Vaillancourt: Catching Up With CRM
August 12, 2016
CRM innovations in recent years have had a significant impact on campaigns and nonprofit organizations, according to CFB Strategies President Trace Anderson. "Traditionally in the campaign world, it was an old-school mentality of just collecting checks," he said. "Even when I started working in politics, from 2006 to 2008, everything was done by hand."
Adblock Plus Mouse Roars at Facebook
August 11, 2016
Adblock Plus on Thursday announced that the open source community had created a filter to neutralize Facebook's latest offensive in its ongoing battle with ad blockers. Any Adblock Plus users who want to implement the workaround will have to update their filterlists manually. "For this round of the cat-and-mouse contest, looks like the mouse won," said Adblock Plus spokesperson Ben Williams.
The 4 Fundamental Attributes of Customer Loyalty, Part 4
August 10, 2016
If you want to succeed at engaging customers, or anyone else for that matter, it helps to have a model of what success looks like. This idea isn't new. Elite athletes train themselves to see a perfect race in their mind's eye, or to imagine the arc of a ball to its flawless conclusion. Scientists model physical and chemical reactions that occur at a scale too small to view directly.
Amazon's Prime Air Brand Takes Flight
August 10, 2016
Amazon last week unveiled its first Prime Air plane during the Boeing Seafair Air Show in Seattle. The company has undertaken an ambitious effort to gain control of its massive distribution network for delivery of goods to its retail customers. The plane, dubbed "Amazon One," is a Boeing 767-300 operated by Atlas Air. Atlas and ATSG have partnered with Amazon to fly a total of 40 cargo planes.
Time Warner Cable Really Doesn't Like Me
August 9, 2016
After surviving well over a year as a cord-cutter, I recently returned to the cable fold -- and after less than a month, I'm having major regrets. The problem isn't with the service itself or even with the pricing. The problem is with the lies. I wasn't entirely happy with my cord-cutting solution, but I wasn't eager to go back to a high-priced cable service either.
Facebook Aims to Scrub Clickbait From News Feed
August 9, 2016
Facebook last week announced a new move to fight clickbait in the News Feed: downranking links from Web domains and Facebook Pages that consistently post clickbait headlines. Those that stop posting clickbait no longer will be downranked. Users who post links that lead to a clickbait domain on their personal Facebook page also could have their posts downgraded, according to Facebook.
Walmart Pursues Amazon at Jet Speed
August 8, 2016
Walmart on Monday announced that it plans to acquire Jet.com, paying $3 billion in cash and another $300 million worth of Walmart shares. With the acquisition, "Walmart.com will grow faster, the seamless shopping experience we're pursuing will happen quicker, and w''ll enable the Jet brand to be even more successful in a shorter period of time," McMillion said.
UK Greenlights Amazon's Drone Delivery Tests
August 2, 2016
Amazon, which has appealed to U.S. regulators for years for permission to test package delivery with aerial drones, last week announced a new partnership with the UK government to launch a pilot program there. A cross-government team, supported by the UK Civil Aviation Authority, has granted Amazon permission to begin testing three critical performance factors.
Fixing Apple's Problem
August 1, 2016
Apple last week reported earnings, and with the exception of a strong showing from the iPad Pro, the key financial metrics were all down -- and for the third quarter running. So what's wrong with Apple? The company had been growing alarmingly well until last year, but growth suddenly has become elusive. It isn't going out of business, but it also isn't the performance king anymore.
KickassTorrents Owner Faces 20-Plus Years in Stir
July 26, 2016
Polish authorities last week arrested the alleged owner of pirate website KickassTorrents, or KAT, 30-year-old Artem Vauln of Kharkiv, Ukraine. Vaulin faces charges in the United States of conspiracy to commit criminal copyright infringement, criminal copyright infringement and conspiracy to commit money laundering. Conspiracy to commit money laundering is punishable by up to 20 years in prison.
Amazon Sidles Into Student Loans
July 25, 2016
Amazon has teamed up with Wells Fargo Educational Financial Services to offer Amazon Prime Students a 0.5 percent discount on private student loan interest rates, Wells Fargo announced last week. Wells Fargo is the largest private student lender in the United States among commercial banks. The Amazon discount can be added to the 0.25 percent discount rate Wells Fargo already offers for enrolling in an automatic monthly loan repayment plan.
Yahoo Deal Could Put Verizon in Google and Facebook's League
July 25, 2016
Verizon has entered into a definitive agreement to acquire Yahoo's operating business for approximately $4.83 billion in cash. The deal, which comes on the heels of Verizon's $4.4 billion AOL purchase last year, will allow it to expand its digital advertising business. The purchase will provide Verizon with Yahoo's ad tech tools, search, email and messenger assets.
Verizon on Verge of $5B Deal for Yahoo Core Assets
July 22, 2016
Verizon reportedly is close to a deal to buy the core Web assets of Yahoo for $5 billion, which would end a months-long process of jockeying over the future of the struggling company. Verizon emerged as the winner of a lengthy bidding contest to acquire the assets, according to reports that surfaced Friday. An agreement is expected early next week.
Facebook Messenger Counter Rolls Over to 1 Billion
July 21, 2016
Facebook on Wednesday announced that the number of people using its Messenger app every month has surpassed 1 billion -- a major milestone for what is arguably the most important tool in the company's growth strategy going forward. A growing number of people are using Messenger to communicate with friends, send money, plan events, play games and tell jokes, the company said.
Yahoo Posts Weak Earnings as Assets Sale Waiting Game Drags On
July 19, 2016
Yahoo on Monday reported second quarter earnings that fell just short of Wall Street estimates but left investors and analysts waiting to hear about progress in finding a strategic investment partner. Negotiations over the potential sale of the company's core assets are under way. The company reported earnings from operations of $39 million, or 9 cents a share in the second quarter.
Apple Patents Tech to Foil Concert Pirates
July 16, 2016
A patent for an infrared system that could be used to shut off iPhone cameras and microphones at live performances is one of dozens recently awarded to Apple. The system could assist the music and movie industries by automatically disabling camera functions at movies or concerts. It could have other applications as well -- for example, turning an iOS device into a museum or city tour guide.
EU Ratchets Up Charges in Google Antitrust Probe
July 16, 2016
Google and its parent company Alphabet are facing new charges in the European Commission's ongoing investigation of allegations that Google's comparison shopping and online advertising platforms violated antitrust laws. The EC on Thursday alleged that Google had abused its dominant position by systematically favoring its own comparison shopping service in search results.
Verizon Customers Get No Respect
July 15, 2016
Why do customers seem to overreact when Verizon announces changes? Verizon's latest price hike has been causing angst in the marketplace -- at least on social sites like Twitter. Why does Verizon keep shooting itself in the foot? The short answer is poor marketing. Verizon's marketing moves show no care for the customer base, and that comes with at cost to Verizon.
The 4 Fundamental Attributes of Customer Loyalty, Part 2
July 14, 2016
Lots of CRM vendors talk about personalization, but their idea of how to do it leaves much to be desired. They address personalization very late, using a just-in-time approach to accessing customer data to support a sales or service encounter in the moment. This certainly is important, and it achieves the goal of personalizing the encounter by producing a catalog of data points.
Music Industry Boos Google's Antipiracy Performance
July 13, 2016
Google on Wednesday released an update of its online antipiracy efforts. YouTube has generated more than $2 billion to content copyright holders by monetizing user-uploaded content through its Content ID rights management system, Google said, adding that more than 90 percent of all Content ID claims result in monetization. YouTube also paid out more than $3 billion to the music industry.
Amazon's Big Day: All for Prime, Prime for All
July 12, 2016
Amazon on Tuesday launched its second annual Prime Day promotion, offering tens of thousands of deeply discounted lightning deals for top customers and ratcheting up the e-commerce competition. Walmart and others struck back in an aggressive effort to hold onto their key customers. Prime Day had a slightly bumpy start, with Some customers reported having problems checking out purchases.
The Internet of Medical Things, Part 2: Devices and Apps
July 12, 2016
Concerns have been multiplying in the United States over the creaks of a medical infrastructure that's bearing the weight of an aging population. Current and upcoming members of the over-65 club are helping to drive a new age in healthcare, in which devices connect patients with caregivers, things get even smarter, and machines get even better at learning what sensors are saying.
Salesforce Wraps Up Demandware Acquisition
July 11, 2016
Salesforce on Monday announced it had completed its $2.8 billion acquisition of e-commerce cloud software platform Demandware. The deal "gives Salesforce the e-commerce piece to compete against Oracle, which already has e-commerce capabilities, as well as SAP," said Rebecca Wettemann, VP of research at Nucleus Research. "It also gives Salesforce a cloud transactional platform for B2C purchases."
Airbnb Fights City Hall Over San Francisco Registration Rule
July 8, 2016
Airbnb recently filed suit against San Francisco over a new rule governing short-term rentals, which the city's Board of Supervisors approved last month. An Airbnb-supported law adopted earlier this year requires short-term rental hosts to register with the city, but it's estimated that only about 20 percent of them have done so. The new rule requires services like Airbnb to enforce the law.
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