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Salesforce.com Unleashes Cloud Analytics Tidal Wave
October 14, 2014
Salesforce.com CEO Marc Benioff last month tweeted about the tentative agenda for this week's Dreamforce, and caused a tizzy revealing a keynote session entitled "Analytics Cloud." Although the company immediately denied that it was planning to unveil such a thing or that Benioff intentionally spilled the beans, Salesforce.com did indeed launch its analytics cloud, called "Wave."
Google's Doctor Is In
October 13, 2014
Google is offering a limited trial of a feature that offers people conducting searches of medical terms the opportunity to engage in a video chat with a health professional via its Helpouts service. Helpouts, which launched last November, connects users with experts in a variety of fields such as Art & Music, Fitness & Nutrition, and Health. The experts typically charge a fee for their service.
When Computers Get a Right Brain
October 13, 2014
IBM is massively increasing its commitment to Watson, which was evident at last week's IBM Think Forum. IBM recognizes that if it can get a product that thinks first, then it can again take absolute control over the technology market, and every other company will be chasing it again. It is making some impressive headway, and the firm that succeeds at this will change the world.
Shooting for Sales? Give Marketing the Right Weapons
October 10, 2014
The old saw is that sales is a numbers game. That's kind of true -- but less so every passing year. In reality, it's becoming a productivity game: How can we make the sales people in our businesses as productive as possible? The key is to make marketing people as productive as possible, too -- which they're becoming, thanks to the advent of better software and smarter ways of using it.
One Way Around the Mobile Net Neutrality Conundrum
October 09, 2014
Verizon Wireless may be bitterly regretting the challenge Verizon made to the FCC's Net neutrality rules. There's little doubt competing wireless providers are. Verizon in 2010 sued the FCC over its mandate that ISPs treat all Internet data the same. The D.C. Circuit Court of Appeals this year agreed with Verizon and struck down the rules. Now the FCC is putting it all back on the table.
Apple's 'Way Too Long' Invite Lands With a Thud
October 09, 2014
Apple's pretty much annual October new product media event usually is preceded by a cute invitation sent to journalists. The invitation typically includes a phrase or graphic element that provides a vague clue to the secret agenda of the event. Presumably, this is to drum up excitement and speculation, in addition to creating an ah-ha moment.
BlackBerry Tries, Tries Again to Remake Its Brand
October 09, 2014
BlackBerry is trying to rebuild itself by remaking its brand. A successful brand is one of the most important parts of any success story. However once a brand has sprouted roots, it's very difficult to remake it. It's easier to start from scratch. So what is the plan at BlackBerry -- and will it be successful? The BlackBerry brand has grown and evolved over the last 10 to 15 years.
Facebook Sharpens Audience Network Targeting
October 08, 2014
Facebook on Tuesday further opened its Audience Network to third-party developers and publishers. It debuted the platform in April, positioning it as a mobile monetization tool that would leverage Facebook's 1.5 million advertisers and the millions of users who sign into apps using their Facebook credentials. The platform is now available to developers and publishers around the world.
Make Your List and Check It Twice: Preparing for the 2014 Holiday Season
October 08, 2014
With summer behind us, brands and retailers are busy finalizing their plans for the upcoming holiday rush. Like last year, this holiday season will be a short one, with just 26 days between Black Friday and Christmas. With this condensed shopping period and digital commerce on an aggressive upswing, the holiday season is no time for retailers to take chances.
Bezos to Set The Washington Post on Fire
October 07, 2014
Jeff Bezos is planning to bring together two separate but equally important projects under his control: the Amazon Kindle Fire and The Washington Post. The Amazon CEO bought the paper slightly more than a year ago as a personal investment. Now the twain shall meet in Project Rainbow, a pilot project that has been under way at the Post for the past few months, according to reports.
5 Ways Data Denial Hurts Marketing and Sales
October 06, 2014
Other parts of business have reoriented around data, but sales and marketing have been allowed to function as though they're black arts, with their practitioners going about their trades mysteriously, doing things for reasons only they know. Sometimes the result is a great quarter. Other times, not so much. Sales and marketing generate metrics, but many managers rely on instinct and experience.
Intel Pulls Ads Under Pressure From Angry Antifeminist Gamers
October 06, 2014
Intel confirmed that it pulled its advertising from a gaming website and community hub after it received feedback from its customers. Intel takes customer feedback very seriously when it relates to contextually relevant content and placements, the company reportedly said. However, the fact that Intel pulled its ads from Gamasutra is just one part of a story that involved a coordinated campaign.
How Microsoft, Lenovo and Clickfree Damage Their Collective Brand Experience
October 03, 2014
What is a collective brand experience, and why is it so important for companies to understand and manage it correctly? It can't be ignored, because it will grow on its own and in harmful ways. However, most are shooting themselves in the foot on a daily basis. Companies understand the brand. Even so, only some do a good job at building, nurturing and protecting their own brand.
Attorney Slams Google for Making Money Off Nude Celeb Pics
October 02, 2014
Google may be on the receiving end of a $100 million lawsuit from attorneys representing some of the celebrities whose nude photos were hacked from their iCloud accounts and subsequently posted online. Entertainment lawyer Martin Singer has sent a letter to Google's top executives and its legal staff, accusing the company of ignoring a take-down request sent to it four weeks ago.
'Data Divination: Big Data Strategies' Is a Great Hip-Pocket Tool
October 02, 2014
Most of today's books about Big Data delve into highly technical tools, cloud technology, and high-level computer-assisted math calculations and algorithms. For most people in the business world, this is far from motivating readers to appreciate just what Big Data does and how to let it get you there. However, that's not so with Data Divination: Big Data Strategies by Pam Baker.
A Lot to Like in the Midwest
October 01, 2014
There was a lot to like at Salesforce ExactTarget's Connections 2014 user conference in Indianapolis last week. Now all that's needed is a shorter name. The words "marketing cloud" need to be fitted in there too, but I forget how. Perhaps it's ExactTarget's Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well.
Darkcoin Steps Out of the Shadows
October 01, 2014
Darkcoin has exited beta and is now ready for mainstream use. Also, the software's code is now open source. Darkcoin is the first fully open source cryptocurrency with financial privacy built directly into the software, its developers claimed. Open-sourcing financial software is vitally important, they said, because it instills confidence that users' financial privacy is protected.
Restless Shareholders Pelt Mayer With Yahoo Merger Proposals
October 01, 2014
Alternative Investment Management this weekend sent a letter to Yahoo CEO Marissa Mayer, urging her to consider merging with SoftBank. That request came a few days after Starboard Value sent Mayer a missive recommending that Yahoo acquire AOL. The proposals are independent of one another, but the investors making them are following the same line of reasoning. Shareholders want to see results.
PayPal, eBay Headed for Splitsville
October 01, 2014
eBay on Tuesday announced that its 12-year marriage to PayPal was coming to an end. The move comes mere months after eBay beat down an attempt by corporate raider Carl Icahn to peel PayPal from the online auction site. "For more than a decade, eBay and PayPal have mutually benefited from being part of one company, creating substantial shareholder value," said eBay President and CEO John Donahoe.
Tech Advances Will Give Aging Baby Boomers More Independence
October 01, 2014
The U.S. is facing a retirement wave; 76 million Baby Boomers are beginning to hit the 65-year-old mark. By 2025, the number of people between 65 and 85 will account for 16.6 percent of the population. In the U.S., the elderly prefer aging in their own home, but it can be risky. Connectivity and technology advances are enabling more sophisticated devices and tools to help consumers and caretakers.
Can Ello Convince Facebook Fans to Say Farewell?
September 30, 2014
Facebook may have garnered 1.3 billion users since its inception a decade or so ago, but today there's an upstart contender that has set its sights on much of that same social networking world. "Simple, beautiful and ad-free" is Ello's tagline, and the new social network is gaining considerable attention.
Amazon Cranks Up IoT Innovation Machine
September 30, 2014
Amazon is ramping up its innovative hardware product testing and beefing up marketing strategies to give its nearly quarter billion customers better ways to buy its wares using Internet-connected devices. Amazon will boost staffing at its Silicon Valley hardware unit, Lab126, by at least 27 percent over the next five years, according to reports that surfaced last week.
Major Players Bid for Slice of Federal Health Records Pie
September 30, 2014
The ambitious health information technology program now under way at the U.S. Department of Defense has garnered attention from some of the major e-commerce companies in the U.S. The DoD soon will evaluate bids for its 10-year, multibillion-dollar program to enhance its health IT capability, with an emphasis on electronic health records.
Facebook Launches Atlas to Shoulder the Whole Digital-Advertising World
September 29, 2014
Facebook on Monday announced Atlas, a rebuilt ad platform that gives marketers access to its vast troves of user data and helps them direct highly targeted ads across the Web. "Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers," explained Erik Johnson, head of the new Facebook service.

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