Attention Marketers: Access 30 Million IT Decision Makers with ECT News Network's INSTA-LEADS · Click to Learn More!
Welcome Guest | Sign In
TechNewsWorld.com
3 Ways to Source Ideas From Your Customers
April 03, 2014
The era of inbound marketing is upon us, but a great many businesses are fearful of it. Having worked as a magazine editor and a content marketer, I find the conversations very familiar: People who haven't written or who hate to write often fall back on the excuse, "I don't know what to write." A variation on that theme is people saying they don't know what their content should be about.
Net Neutrality Wins Tough Battle in European Parliament
April 03, 2014
The European Parliament on Thursday approved new Net neutrality rules. Net neutrality, both in the EU and in the U.S., refers to the concept of requiring ISPs to treat all traffic the same regardless of its source. In Europe, that means ISPs such as Vodafone or Deutsche Telekom can't deliver content from competitive providers of, say, online videos, via slower pipes or make them pay more.
BlackBerry's Coca-Cola Moment
April 03, 2014
BlackBerry CEO John Chen is trying to turn the company's fortunes around, and something it has in common with Coca-Cola could help. This is something very important, if BlackBerry realizes it. It's something that if done correctly could help the company succeed once again. I have followed BlackBerry for many years, watching its ups and predicting its downs. I believe it can recover.
Transaction or Process?
April 02, 2014
After many years, I think I can boil down CRM to this: Vendors prepare for transactions but customers expect process. Of course, this demands elaboration and neither of these ideas is stationary. The desire for better processes evolves as customers and markets do, and transactions become more sophisticated as vendors play catch-up with their markets.
Google+ Changes Rules of Engagement
April 02, 2014
Gauging your popularity on Google's social network, Google+, got a little easier Tuesday, as the would-be Facebook competitor added page view analytics. Now, when members view their profile page -- which metrics show isn't that often -- they'll see a number beneath their mug indicating the number of times their content has been viewed by someone since Oct. 12, 2012.
April Schools' Day: School Canceled Thanks to IT System Hack
April 01, 2014
Well, an A for creativity. In Australia, someone penetrated a high school's IT system and penned text messages and emails to parents saying that the school had been badly damaged by a fire and was not fit for students. There was no truth to the message, however -- just a bit of April Fools' Day shenanigans. An unknown person apparently wiggled into the school's IT systems Tuesday morning.
The Minimalist Guide to Inbound Marketing
March 31, 2014
Inbound marketing is an essential part of an online brand promotion strategy. It lets you target your audience directly and draw them in. Inbound marketing is the process of getting customers to come to your store before you try to sell them anything. Inbound marketing for e-commerce is no different. Give customers a reason to come to your site, and they're likely to return when ready to buy.
Nvidia's ECS: Some Amazing Little Companies to Watch
March 31, 2014
Nvidia's Emerging Companies Summit, a place to check out some of the firms that could become the next breakout company, didn't disappoint this year. Among the highlights: A firm that could redefine advertising connected to Web pictures and videos; a company that could put your entire desktop and gaming experience in the cloud; and one that could help you actually hear that TV you see at a bar.
Twitter Tagging: It's Not the Characters, It's the Mileage
March 28, 2014
Twitter has bolstered its photo-sharing capabilities with the addition of two new features: the option to add up to four photos per tweet, and a function allowing users to tag up to 10 other people in a photo. Both features are designed to make photos more social. When a user shares multiple photos in a tweet, the images will automatically create a collage.
US Judge: Free Speech Protects Baidu's Beijing-OK'd Results
March 28, 2014
A Manhattan judge ruled that a Chinese search engine's practice of restricting free speech is, wouldn't you know it, protected by free speech. Chinese Internet company Baidu won the dismissal of a U.S. lawsuit filed by activists who objected to its, shall we say, selective search results, which adhere to the government's notoriously limited view of what is and isn't acceptable.
Service-Based IT Switches Up Feds' Vendor Relationships
March 28, 2014
Cloud computing has ushered in an emphasis on service-oriented, on-demand information technology in the federal market. The shift from acquiring hard assets, such as computers, servers and even mobile devices, as well as software packages installed on those assets, has been gradual. However, the process has reached a point that it requires more attention from the vendor community.
Newspapers Cling to Life Despite Online News Trend
March 28, 2014
Print media is limping along and TV news has gained some strength, even though the trend toward getting news online continues to grow, Pew Research reported this week. It all boils down to economics, said Mark Jerkowitz, associate director of the Pew Research Center Journalism Project. Advertising revenues for newspapers have fallen about 50 percent from 2006.
Bitcoin Fans Rejoice in IRS Ruling
March 27, 2014
The U.S. will tax bitcoin and other virtual currencies as property, the IRS said Tuesday. Virtual currency will be treated as property for U.S. federal tax purposes, and transactions in virtual currency will be subject to general tax principles. Taxpayers who receive virtual currency as payment for goods or services must calculate that payment at the currency's fair market value in U.S. dollars.
eBay Board Pumps Up Volume in PayPal Clash
March 27, 2014
eBay's board of directors this week urged shareholders to reject Carl Icahn's plan to spin off PayPal as a separate company. "Our shareholders and our customers are best served by keeping PayPal and eBay together," the board said in a letter to investors. "No other payments competitor has achieved PayPal's success -- because no other competitor has had a commerce platform like eBay."
HTC Needs to Turn Up the Heat
March 27, 2014
HTC this week announced the HTC One M8, a new model of its flagship smartphone. When the HTC One made its debut last year, AT&T Mobility sent me one to test drive. I thought it was very well designed. However, what it had in substance, the HTC One lacked in brand recognition, marketing, advertising and public relations. Let's face it, HTC is not a well known and loved brand.
Using Feedback Loops to Manage Your Subscription Business
March 26, 2014
Everyone in business claims to want to listen to the voice of the customer. It's a noncontroversial issue, but the approaches are all over the map. There is little consistency -- and truthfully, many vendors do a poor job of it. Capturing customer feedback always has been a challenge for conventional vendors because they have to generate new processes to reach out to customers.
HTC Flips Switch on One M8 Buzz Machine
March 26, 2014
Ask the Internet. That's the pitch in HTC's TV ads for its new flagship smartphone, the HTC One M8. It's a pitch that hopes to acquire by word of mouth what HTC was unable to get for its predecessor: consumer mindshare. "The challenge for any vendor outside of Samsung and Apple in the North American market is to get on the radar screen," said Gartner analyst Van L. Baker.
Determining an Online Customer's Value
March 25, 2014
Chris remembered his mom fumbling for her keys as she stepped out of the house, quickly locking the door and dashing toward the car. They were off to shop. Chris felt this to be a very clichéd way of shopping and always dreamt of an easier way to shop with less hassle. Jane, experiencing a very similar drill, never hated it once. Over decades, the experience of shopping has taken many forms.
Headless Web Traffic Threatens Internet Economy
March 25, 2014
Bogus web traffic is creating a crisis for advertisers on the Web. Advertisers pay for page views. They assume that those views are tied to living eyeballs. When those views aren't tied to eyeballs, advertisers can get testy. That's what's starting to happen, and a recent comScore estimate of the automated traffic on the Internet -- 36 percent -- isn't helping matters.
China Seeks Answers About NSA/Huawei Report
March 25, 2014
China's government is asking the U.S. to explain itself -- and to knock it off with all the cyberespionage -- following reports that the National Security Agency has had its way with Chinese telecom giant Huawei. The NSA reportedly penetrated Huawei servers to monitor communications among company executives, and to gain access to the dealings of Huawei customers.

See More Articles in E-Commerce Section >>
Facebook Twitter LinkedIn Google+ RSS