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Beacons Hit the Retail Spotlight
August 07, 2014
It was just six months ago that we saw what beacon technology could do on a wide scale. For Super Bowl XLVIII, the National Football League installed wireless transmitters in Times Square and at MetLife Stadium to send simple yet specific messages to smartphones: "bathrooms to the right," "snacks to the left," and so on. The deployment was considered a bold test for the nascent technology.
Sales Reach: A Marketing Tool for Reps
July 30, 2014
I was impressed by the announcement by Salesforce.com last week of a new product combination it calls "Sales Reach." It's supposed to be a mashup of sorts between Sales Cloud, Pardot and Communities functionality that helps reps run micro-campaigns, perform nurturing and develop communities. As someone who once carried a bag for a living, my reaction was, "Oh happy day!"
6 Ways to Hone Your Lead-Scoring Skills
July 25, 2014
Your company has a CRM system that employees love and use regularly, and marketing automation tools to help streamline and automate all of your online marketing activities. That's a great start, but did you know that most marketing qualified leads -- perhaps more than 94 percent -- don't convert to paid customers? That doesn't mean your sales and marketing information systems aren't working.
Attentive.ly's Social Marketing Taps Customer Interests
July 21, 2014
Attentive.ly recently released its application on the Eloqua platform, digging a deeper foothold for itself in the CRM enterprise space. Attentive.ly provides social marketing automation functionality in the form of a plug-and-play toolset that works with a CRM overlay. Using its tools, companies can organize customers in specific groups, listen to their online conversations, and send personalized marketing messages.
What's in a Name? Ask the Other Isis
July 09, 2014
Mobile payment app Isis is focusing on rebranding following the emergence of the militant Islamic State of Iraq and Syria, or ISIS. ISIS has gained notoriety in recent weeks for its links to violent strikes in Iraq. Not wanting its company to be associated with that group, Isis announced Monday that it will be working on a rebranding strategy over the coming months.
Marketing to Mobile Millennials: Misperceptions and Myths
July 08, 2014
Despite their financial burdens -- unconscionably high levels of college education debt and a lackluster job market -- everyone wants to know what millenials want. Where will they live? What will they buy? Mobile, of course, is an important part of millennial life. Young adults would be willing give up the basics -- sex, TV, who knows, possibly even oxygen -- if necessary to keep their devices.
Microsoft Paddles Nokia Lumia 635 Downstream
July 07, 2014
Microsoft-owned Nokia created some fireworks over the holiday weekend by making the Lumia 635, sporting Windows Phone 8.1 , available with T-Mobile's Simple Choice prepaid plan over the Home Shopping Network. The first device to feature personal digital assistant Cortana, it will be available directly from T-Mobile this Wednesday and from its MetroPCS subsidiary later this month.
Twitter Taps TapCommerce for Mobile Retargeting
July 02, 2014
Twitter is deepening its mobile advertising capabilities with the acquisition of TapCommerce, a retargeting and re-engagement provider. Twitter announced the deal on Monday, calling the company's toolset an important piece of the mobile advertising platform it is building for marketers, app developers and users. TapCommerce enables real-time programmatic mobile ad buying across multiple exchanges.
Verizon to Chromebook Pixel Owners: We're On It
June 27, 2014
After a hornet's nest was stirred up over the premature termination of some Chromebook Pixel users' free data plans, Verizon apparently has begun trying to make amends. "A very small number of Chromebook Pixel customers may have had a promo end prematurely," said Verizon spokesperson Debra Lewis. "We apologize for this and will work with these customers to address the situation shortly."
Microsoft Aims to Put Some MacBook Airs Out of Circulation
June 24, 2014
Microsoft is offering up to $650 worth of in-store credit to MacBook Air owners who are willing to trade them in and purchase a Surface Pro 3. The campaign runs until July 31. All models of MacBook Air are eligible for the deal, though the value given in the trade will vary, depending on the specific model and its condition. The offer is an extension of the company's "Recycle for Rewards Program."
Cutting Through the Data Clouds to Build Strong Customer Relationships
June 17, 2014
Successful companies today run largely on data and analytics. The more precisely you can measure the various aspects of your business, the better you can fine-tune its performance. With e-commerce companies especially, everything can be measured, which has provided some amazing opportunities to improve performance -- but sometimes it can lead to issues.
Apple's Crucial Marketing Challenge
June 12, 2014
Apple grew from a small Microsoft competitor in the 1990s, to the tech giant of the 2000s. However, since Steve Jobs' passing a few short years ago, Apple has changed. At the same time, the industry has changed. Today, Google and Samsung offer strong competition. Apple now has to do something it never had to do before: market. Let's roll the camera back for a minute. This sounds familiar.
New Treehouse Tools Gauge Marketing Campaign Success
June 09, 2014
TreeHouse Interactive has rolled out an enhanced version of its Marketing View application, infusing it with advanced reporting and analytics features and a spruced-upped user interface. The point of the upgrades, said Erich Flynn, CEO of TreeHouse Interactive, was to provide and display all the necessary campaign-related statistics a marketer would need to judge the performance of a campaign.
Apple vs. Microsoft Marketing: Spark vs. Spork
June 09, 2014
During Apple's WWDC keynote event last week, it became exceedingly clear that we won't be seeing a converged iPad/MacBook device anytime soon. Unlike Microsoft, with its Surface Pro 3 effort, Apple doesn't seem at all interested in forcing iOS and OS X into a single unified operating system. In fact, Apple doesn't seem to be interested in making OS X touch-based or touch-enabled.
Cloud Providers Profit by Serving Nonprofits
June 06, 2014
One of the sure signs of a maturing company, or even an entire industry, is the ability to offer free services to nonprofit organizations in order to demonstrate benevolence. However, such charitable acts aren't just about being altruistic. As a growing number of cloud providers are discovering, there are plenty of new revenue and profit opportunities in the nonprofit sector.
Subscription Economy Gold: Retention
June 05, 2014
The idea of the subscription economy is not new -- at least not to anyone who's familiar with the idea of software as a service -- but it's an idea that can sneak up on businesses. Many in the SaaS space started as more traditional vendors that saw subscriptions as simply a different delivery mechanism and a way to reach customers who couldn't afford massive upfront cash layouts.
SAP Seeds the Cloud With Industry-Specific CRM Applications
June 02, 2014
SAP has updated its cloud-based CRM portfolio with the rollout of three industry-specific applications. These applications, designed for the insurance, utilities and retail sectors, are the first cloud-based verticals for CRM, aside from a broader-based application with functionality tailored for consumer goods. In addition, SAP has introduced a cloud-based marketing performance dashboard.
Pinterest Tacks On New Marketing Tool
May 22, 2014
Pinterest on Tuesday revealed that it was rolling out an analytics tool for marketers designed to offer them more information on which content does well. The new Business Insights API lets businesses track which of their boards, pins and products are attracting the most engaged users, as well as which ones aren't garnering clicks. Devs also will be able to use the API to track user activity.
The Apple-ization of Microsoft's New Surface
May 22, 2014
Microsoft is positioning its new Surface Pro 3 tablet as a laptop replacement device -- instead of competing head-to-head with the Apple iPad. However, the Surface Pro 3 naturally invites comparisons to both the MacBook Air and the iPad Air. Plus, Microsoft has had plenty of time to smooth the rough edges from Windows 8 and build a more competitive mobile device.
Can Ivy Ross Make Google Glass Haute Couture?
May 16, 2014
Google Glass, whose appeal so far seems limited to uber-geeks, may be taking on a new image, thanks to Google's hiring of Ivy Ross, known for her work at Calvin Klein, Coach, Gap and, most recently, Art.com, where she was CMO. Ross will assume her new post as head of Google Glass May 19. "I look forward to answering the seemingly simple, but truly audacious questions Glass poses," she wrote.
Nintendo's Plan B
May 12, 2014
Aiming in part to counteract losses sustained on its Wii U gaming device, Nintendo reportedly is setting its sights on emerging markets and planning a brand-new console and games with those markets in mind. Nintendo CEO Satoru Iwata last week cited higher entertainment budgets among many emerging nations' middle-class consumers as part of his company's rationale for looking farther afield.
Facebook Seeks Better Fit With Small Biz
May 07, 2014
Small businesses have been an elusive market for sellers of online advertising. That's because the value proposition of those ads is a tough sell. Facebook hopes to reduce some of the resistance in the small business community to advertising online with a series of summer boot camps, dubbed "Facebook Fit," that combine business advice with a soft sell for Net marketing.
Mobile Apps, Beacons and the Coming Retail Revival
May 07, 2014
Internet companies are showing no signs of slowing down when it comes to innovation, specifically in the area of physical retail. Smartphones and tablets are the new darlings of e-commerce companies, and they now are being used to provide immersive and entertaining shopping experiences. Many of the characteristics of online retail shopping are being replicated in the physical shopping aisle.
Mobile CRM May Widen the Big Data/Privacy Divide
May 06, 2014
The White House last week added to the ongoing national discussion about online privacy and tracking with the release of a review counselor John Podesta conducted on Big Data and privacy issues. Among other things, privacy advocates hope the findings will spotlight the role of mobile in the gathering of consumer data by companies. Mobile technologies have a particularly voracious appetite.

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