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The Minimalist Guide to Inbound Marketing
March 31, 2014
Inbound marketing is an essential part of an online brand promotion strategy. It lets you target your audience directly and draw them in. Inbound marketing is the process of getting customers to come to your store before you try to sell them anything. Inbound marketing for e-commerce is no different. Give customers a reason to come to your site, and they're likely to return when ready to buy.
Nvidia's ECS: Some Amazing Little Companies to Watch
March 31, 2014
Nvidia's Emerging Companies Summit, a place to check out some of the firms that could become the next breakout company, didn't disappoint this year. Among the highlights: A firm that could redefine advertising connected to Web pictures and videos; a company that could put your entire desktop and gaming experience in the cloud; and one that could help you actually hear that TV you see at a bar.
HTC Needs to Turn Up the Heat
March 27, 2014
HTC this week announced the HTC One M8, a new model of its flagship smartphone. When the HTC One made its debut last year, AT&T Mobility sent me one to test drive. I thought it was very well designed. However, what it had in substance, the HTC One lacked in brand recognition, marketing, advertising and public relations. Let's face it, HTC is not a well known and loved brand.
HTC Flips Switch on One M8 Buzz Machine
March 26, 2014
Ask the Internet. That's the pitch in HTC's TV ads for its new flagship smartphone, the HTC One M8. It's a pitch that hopes to acquire by word of mouth what HTC was unable to get for its predecessor: consumer mindshare. "The challenge for any vendor outside of Samsung and Apple in the North American market is to get on the radar screen," said Gartner analyst Van L. Baker.
Determining an Online Customer's Value
March 25, 2014
Chris remembered his mom fumbling for her keys as she stepped out of the house, quickly locking the door and dashing toward the car. They were off to shop. Chris felt this to be a very clichéd way of shopping and always dreamt of an easier way to shop with less hassle. Jane, experiencing a very similar drill, never hated it once. Over decades, the experience of shopping has taken many forms.
Developing Customer IP
March 19, 2014
Sales people have been demanding better leads for a long time, and marketing today is in a position to provide them. At the same time, marketers have discovered that the kind of data they collect is as important as its volume. Marketers need to provide rich prospect profiles that answer many of sales people's most important questions: Is there a need? a budget? an executive sponsor?
Marketers, Start Your Engines
March 13, 2014
The connected car may be zooming into the mainstream: Apple has officially entered the market. The debut of CarPlay comes nearly a year after Apple first previewed iOS in the car, tweaking the platform to move Siri, Maps and other services to the dashboard. Apple showed off CarPlay and announced new partners Ferrari, Mercedes-Benz and Volvo early last week at the Geneva International Motor Show.
Yahoo Plugs Yelp Reviews Into Search
March 13, 2014
Yahoo and Yelp on Wednesday announced a new partnership to display Yelp ratings with Yahoo's search results, a move designed to snag some market share from Yahoo's larger search competitors. Now, when someone uses Yahoo to search for a local business, that business' Yelp rating will pop up in the right-hand panel of the search results. Users will see its star ratings, photos and more.
Report: US Tech Titans Making Bank From Offshore US Treasury Securities
March 13, 2014
Apple, Microsoft, Google and Cisco have accumulated enormous amounts of money via interest payments from the U.S. government, according to a report from the UK's Bureau of Investigative Journalism. The companies together hold $163 billion in U.S. government debt. Of that $163 billion, $124 billion is in U.S. Treasury securities, much of which is held offshore.
Does Apple's Quiet Loyalty Program Make CRM Sense?
March 11, 2014
Apple has bumped up the discounts offered in a loyalty program available to customers who spend at least $5,000 on its products over 12 months. It reportedly added unlocked iPhones and Apple TVs to the program as well. Apple may be aiming to improve penetration in the enterprise market while shoring up its position in the education sector in the face of increasingly fierce competition from Google.
Google Doles Out Cash for Apps Referrals
March 11, 2014
Google has launched a referral program for its office apps. It will hand out $15 bonuses to Google Apps customers who convince new users to sign up for the service, which includes Gmail for businesses, Google Calendar, Docs, Slides, Hangouts and Google Drive. Google will award the $15 bonus for up to 100 new user referrals, with each user in a domain counting as a referral.
Salesfusion Bumps Up Lead Scoring in New Marketing Automation Release
March 10, 2014
Salesfusion has released a new version of its marketing automation platform enhanced with the lead-scoring capabilities it acquired with its purchase of LoopFuse. The end result of this newly integrated product is a marketing automation application that has predictive lead scoring and is priced and configured to be used by mid-market companies, said Salesfusion CEO Christian Nahas.
The Road to Immersive Smell Tech Could Be Paved With Bacon
March 07, 2014
Kraft wants you to wake up and smell the Oscar Mayer bacon, and its latest marketing campaign could point to smell-related technology finally getting a whiff of success. The company has debuted a new smartphone application designed to help users wake up to the sound of crackling bacon. Oscar Mayer also is giving away thousands of iPhone attachments that produce the bacon-frying smell.
Mobile Email Marketing Rule No. 1: Short Subject Lines
March 06, 2014
OK people, it's 2014. Email marketing has been an important marketing tactic for a good 15-20 years. Email marketing for mobile devices is a newer variation of this tried-and-true channel, but it still isn't rocket science. So why, I ask you, do so many marketers still refuse to learn the most basic tenet of email marketing? Namely, that the subject line is the most important part of the content.
Getty Shifts to Plan B for Monetizing 35MM Images
March 06, 2014
Getty Images, the stock photo giant that many professional photographers loathe but amateurs love, on Thursday announced it will allow consumers to embed its images free for non-commercial purposes on blogs, social networks and other websites. The move indicates the company, whose battery of highly paid lawyers has chased copyright violators for years, is bowing to the brave new Internet world.
Pega's Next-Best-Action Marketing Learns on the Job
March 03, 2014
Pegasystems has rolled out Next-Best-Action Marketing 7.1. Built on Pega 7, it aims to provide marketing executives with the best customer service strategy -- the next best action -- for any given scenario, based on customer data captured by the system, along with rules configured by the user. The differentiator between this and other platforms is its self-learning functionality.
Nadella Begins Microsoft Leadership Transformation
March 03, 2014
CEO Satya Nadella has begun his much-anticipated shakeup of Microsoft's leadership ranks, just weeks after taking the helm. Tony Bates, EVP of business development and evangelism, and Tami Reller, EVP of marketing, are leaving. Eric Rudder, EVP of advanced strategy, will take over Bates' duties, while marketing executive Chris Capossela will replace Reller and lead Microsoft's advertising efforts.
Samsung Phone Captures Golden Moment at the Oscars
March 03, 2014
Several members of Hollywood's elite walked out of LA's Dolby Theatre clutching golden statues on Sunday, but it might have been Samsung that landed the largest victory at the event. Early in the show, host Ellen DeGeneres stopped to capture the moment by using a Samsung phone to take a selfie while on stage. She later repeated the gimmick from the audience -- surrounded by a bunch of stars.
4 Ways to Waste Great Marketing Opportunities
February 28, 2014
CRM has always purported to be about relationships, but it's often used primarily for sales. That's kind of a good news, bad news situation. The bad news first: CRM got a bad rap when it didn't become a sales panacea (mostly for adoption issues). The good news: It exposed a void in the mix that marketing automation rushed to fill. The key to successful relationships is communication.
Marketers: Going Global Means Going Mobile
February 27, 2014
U.S. companies can be forgiven, perhaps, for their near-sighted view of global markets. North America and the more exotic European markets are enough for most companies, short of those with multinational aspirations, seeking foreign-based revenues. For those that do want to access markets in, say, Kenya or India, there are numerous barriers in their way.
The Travel Battle Rages On: May the Most Relevant Brand Win
February 25, 2014
The travel industry will increase 41 percent by 2016, making it worth $143 billion. With that much revenue on the line, booking sites are taking significant steps to ensure that they get their piece of the traveler pie. Brands no longer can offer experiences that are irrelevant to the end-user. Travel has become a user-centric industry, and the brand that serves up the most relevant content wins.
Microsoft Beckons New Consumers to Old Online Services
February 21, 2014
What's in a name? Microsoft is hoping more traffic to two of its online properties. The company has renamed its cloud storage service because of legal entanglements and the website for free versions of its Office productivity apps because of consumer confusion. The name changes, which took effect this week, weren't accompanied by very much in the way of feature changes.

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