Attention Marketers: Access 30 Million IT Decision Makers with ECT News Network's INSTA-LEADS Click to Learn More!
Welcome Guest | Sign In
TechNewsWorld.com
How
Tune Strikes a Chord With Investors
January 30, 2015
Mobile marketing company Tune has raised $27 million in funding, it announced Thursday. Icon Ventures partner Jeb Miller will join Tune's board. Icon led the funding round; Accel Partners and Performance Equity Management also participated. Tune will use the proceeds to grow its engineering team, introduce new products and generally invest in the services it offers.
Dish Network Gives Super Bowl Commercials Their Due
January 29, 2015
Dish Network has announced that subscribers to its satellite TV service can enable Reverse AutoHop for this Sunday's Super Bowl. This feature will enable viewers with the Hopper Whole-Home HD DVR to watch the commercials alone without having to fast-forward through the game. To utilize Reverse AutoHop, customers need only have the PrimeTime Anytime feature enabled for NBC prior to kickoff.
Microsoft's Windows Reboot Could Be Legendary
January 26, 2015
I was one of the launch analysts for Windows 95, and the launch of that product is widely held -- including by Bill Gates -- as the company's pinnacle. No launch before or since ever came close to that launch, and I remain amazed that no one, including Apple or Microsoft, has ever really attempted to duplicate that effort. Windows 10 has the potential to be even greater than Windows 95.
Report: Dumb Password Use on the Decline
January 21, 2015
Millions of Net surfers use obvious passwords to log on to websites, but their numbers appear to be declining. SplashData on Tuesday published its annual list of the top 25 most common -- thus worst -- passwords leaked online. In the top spot was "123456," followed by "password" and "12345." Both "123456" and "password" claimed the top spots in 2013, too.
Verizon's Cookies Never Crumble
January 16, 2015
Verizon advertising partner Turn is using the carrier's Unique Identifier Header, or UIDH, to maintain tracking cookies on smartphones even after privacy-minded users have deleted them, Jonathan Mayer, a computer scientist and lawyer at Stanford University, reported this week. Turn shares the cookies with dozens of major websites and advertising networks.
Compensation Is the Window on Business
January 15, 2015
The continuing rollout of platform technology is bringing many applications together to support better business processes. Not long ago, it was nearly impossible for back-office people to know what the front office was doing. It was hard for marketing and sales to know how they were affecting each other. It's now easier for different areas of the business to understand operations as a whole.
Auto Insurance? Just Google It
January 12, 2015
Google reportedly is gearing up to launch a shopping and comparison site for auto insurance in the United States. The company has been operating such a site in the UK, dubbed "Google Compare," for the past two years. Although it apparently has been beset by delays, an entity called "Google Compare Auto Insurance Services Inc." now is licensed to do business in 26 states.
BlackBerry Jingles Its Keys to Recovery
January 8, 2015
BlackBerry has been hurting over the last several years, but recently it's starting to look like the stars may be lining up for recovery. If BlackBerry does make a comeback, it will be a very different company. This time, the focus will be on security -- plus one more important factor. BlackBerry succeeded years ago. It was the first successful smartphone maker.
Staying on the Right Side of That Wiggly Clickbait Line
December 29, 2014
It's well known that certain second-rate media outlets use provocatively misleading headlines to attract viewers and parlay those figures into increased ad revenue, but some better known outlets appear to be resorting to clickbait as well. For example, a host of online headlines recently implied that Americans were more fearful of hacking than pretty much anything else, including murder.
Retargeting May Work, but Pretargeting May Work Better
December 18, 2014
The practice of repeatedly serving up ads for products consumers previously viewed or asked about -- called "retargeting" -- not only works, but works so well that its use is spreading beyond simple marketing. So says a recent survey of marketers conducted by Adroll, which provides this type of ad technology. The company released the results this week.
Minecraft Players Will Get to Shape the Game's Story
December 18, 2014
Mojang has partnered with Telltale Games to create a brand new Minecraft game that will be narrative-driven. Dubbed "Minecraft: Story Mode," the series will be set in the world of Minecraft, but it will feature an original story that combines new characters with familiar themes and is driven by player choice. It will be a separate standalone product.
Making Your CES Connections Count
December 17, 2014
It's that time of year again. CES will rock Las Vegas in early January. Companies are gearing up and hoping to do a good job of cutting through all the loud and distracting background noise to share their messages at the show. It's a tough job, since CES is full of industry analysts, media representatives, investors and customers -- and they all want something different.
Sales and Marketing Aren't Aligned - but Their Problems Are
December 8, 2014
The numbers prove it: Sales and marketing just aren't playing well together in most organizations. A not-so-small industry has sprung up to attack the issue of sales/marketing alignment, but the problem is so deeply entrenched that it may never be fully eradicated. That's a little weird when you think about it. The two sides are confronting problems that parallel each other.
AgilOne Bends Over Backwards to Understand Customers
December 1, 2014
AgilOne has rolled out an enhanced version of its predictive marketing platform with new tools, as well as improvements to fine-tune its forecasting capabilities, said CMO Dominique Levin. The focus of the upgrade was to automate even more of the analytics and subsequent decision-making by users. One of the new tools uses predictive analytics to uncover underserved customer segments.
Salesforce Adds App Hub to Centralize Customer Service on Desk.com
November 25, 2014
Salesforce.com on Monday launched App Hub, an upgrade to its Desk.com customer service platform. App Hub features more than 50 apps for a wide range of functions including e-commerce, email marketing, telephony and text messaging. Partner apps available with Desk.com include Harvest, JIRA, MailChimp, Olark, Shopify, Twilio, Five9, NewVoiceMedia, OneReach, RingCentral and TalkDesk.
Is Your Mobile Campaign Working?
November 21, 2014
More and more marketers are eager to engage with consumers on the devices they use for just about everything these days -- from connecting with friends and colleagues to consuming and creating content, playing games and, of course, shopping. But are the billions of dollars now being invested in mobile advertising paying off? Brands need to understand which marketing approaches work best.
SMS: It's Not Just for Marketing Any More
November 20, 2014
There appears to be a new trend emerging in the enterprise mobile engagement space, according to OpenMarket. Increasingly, its enterprise customers are adapting its platform to use SMS in new ways, said Tim Fujita Yuhas, the company's director of product management. Sometimes those uses are obvious CRM plays; sometimes they fall more under the rubric of Internet of Things.
Twitter Opens Entire Multibillion-Tweet Gold Mine to Searchers
November 20, 2014
Twitter this week began indexing every public tweet posted since it began operating in 2006. "Our long-standing goal has been to let people search through every tweet ever published," said Yi Zhuang, who led the project team. Use cases Zhuang cited for the new infrastructure include results for entire TV and sports seasons, conferences, industry discussions and long-lived hashtag conversations.
Picture This: Instagram for CRM
November 18, 2014
With millions of active monthly users, Instagram is a prolific, lively social media community. Businesses want to get in on the Instagram game in order to boost marketing and enhance customer relations. It might not be immediately obvious to some businesses, however, just how they can get involved with Instagram and make it work for them. One way is to invite customers behind the scenes.
Nokia Hits the Comeback Trail With N1 Tablet
November 18, 2014
Nokia on Tuesday announced the N1 Android tablet, the first offering under its own brand since Microsoft's acquisition of its mobile phone business. The N1, slated for Q1 2015 release in China, will be made by Foxconn. Microsoft also offers a tablet under the "Nokia" brand -- the Nokia Lumia 2520 -- which raises the question of whether perhaps this might cause confusion among consumers.
The Terrifying Numbers Behind a Whopping Marketing Failure
November 17, 2014
There are lots of scary things out there -- killer viruses, Earth-smashing meteors, the possibility of yet another Real Housewives show. But those are easy to dismiss and push to the farthest corner of the back of your mind. What's really distressing? Numbers. Numbers are really scary -- specifically, the numbers around things marketers know they should be doing but aren't.
Facebook Lubes PR Gears to Dampen Privacy Worries
November 14, 2014
Facebook on Thursday announced Privacy Basics, a set of interactive guides to answer the most commonly questions about how users can control their information on its site. It also aired proposed updates to its terms, data policy and cookies policy; improvements to ad targeting; and expansion of user control over ads. "This is mostly a messaging exercise," said tech analyst Rob Enderle.
Microsoft Makes Lumia 535 Its Own
November 12, 2014
Microsoft on Tuesday announced the Lumia 535 -- the first smartphone under its own brand since it completed its acquisition of Nokia in April. Microsoft is marketing the 535 as its "5x5x5" smartphone package. It has a 5-inch screen and 5-MP front- and rear-facing cameras. Microsoft will offer both single-SIM and double-SIM versions. Both will be 3G phones, preloaded with Windows Phone 8.1 and the Lumia Denim update.
Kana Burnishes Omnichannel Customer Engagement Tools
November 11, 2014
Kana has announced the first major upgrade of its flagship enterprise product following its acquisition earlier this year by Verint. Kana Enterprise Customer Engagement Optimization platform has been available since Oct. 31. At its core, the platform is the same, said Director of Product Marketing Kana Kelly Koelliker. It provides tools to facilitate customer engagement across multiple channels.

See More Articles in Marketing Section >>
Facebook Twitter LinkedIn Google+ RSS
Do video cameras make the world safer?
Yes - People exercise more restraint because of them.
No - We just get to see more horrible things happen.
Maybe - They might deter some kinds of crime.