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Reading the Signals: 5 CRM Lessons From Moneyball January 17, 2013 
With less than a month to go before pitchers and catchers report to baseball spring
training, I'm increasingly thinking of the national pastime -- and specifically, about Moneyball, the Michael Lewis book adapted into film two years ago.
For those unfamiliar with the story, it's the tale of how Oakland Athletics General
Manager Billy Beane used data to build a competitive team.
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Can BB10 Rescue RIM? January 17, 2013 
One of two things will happen with the upcoming launch of the brand new RIM BlackBerry 10. Either it will be a success and help RIM get back on a growth curve, or it will end up being like the Palm Pre, loved by the media and analysts yet wanting for sales. Can RIM recover with BlackBerry 10? It's possible. But the company must do two things right.
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Gamification Brings In Serious Business December 22, 2012 
More than just a marketing gimmick, gamification has the potential to inject new life into a variety of industries and broaden the appeal of many new and existing offerings. The term "gamification" describes the use of game mechanics, such as challenges, achievements and rewards, to drive certain consumer behaviors in what are traditionally non-gaming contexts, such as television services, energy or health.
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The Social, Mobile Challenge to Customer Service Consistency October 19, 2012 
It used to be that your business could provide a basic level of service and your
customers would be perfectly happy. Some form of help, delivered at the speed of
the business and within the parameters of your company's policies, was usually
OK -- and if it wasn't, you could probably get away with it. I mean, who would hear
about it, right?
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The True Measure of a Marketing Campaign's Worth October 18, 2012 
Last-click attribution favors campaigns that influence the lower-end of the funnel. In contrast, first-click attribution favors campaigns that influence earlier in the funnel. Both are simple to use and are widely supported by analytics tools, and they are the most common attribution models used, despite their shortcomings. So why do the majority of marketers still rely on last-click attribution?
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The Mysterious Workings of Wikis: Who Owns What? October 10, 2012 
Most everyone on the Internet reads Wikipedia, whether they rely on it or not, but few understand how wikis work or who owns the content. Understanding content ownership is important, because so many people freely contribute to wikis. If the wiki's owner or contributors decide to revise or move the content, that could lead to a lawsuit.
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Open Source Lives in Polyglot Programming October 09, 2012 
The prominence and pervasiveness of open source software in cloud computing is something I've researched and written about quite a bit. I've also discussed how open source software is a key component and catalyst for the devops trend that blends application development and deployment via IT operations.
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The 7 Deadly Sins of Small-Biz Sales October 08, 2012 
Is your small business guilty as sin? Many small businesses are committing sales transgressions that hinder success and threaten to condemn them to eternal mediocrity in the market. The root of all these sins lies in a failure to adhere to the "commandment of commitment." To stay on the right path, every business should commit to a sales process that is documented and measurable.
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Be Not Afraid: Calculate Your Real Risk of a Software Audit October 06, 2012 
The words "software audit" can strike fear into even the most unflappable business executive's heart. Just as the sight of a police cruiser on the freeway compels all but the most foolhardy to slow down immediately, for most organizations the mere possibility of a vendor audit prompts a flurry of anxious activity and more than a few sleepless nights.
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F-Commerce: Business Boom or Bust? September 29, 2012 
Discussions on Facebook's IPO and inability to market successfully have been a topic of discussion for months. Sure, Facebook has a reach of nearly a billion users, but until it can be successfully monetized, is investing in Facebook commerce a boom or a bust? The real discussion is whether Facebook is a good vehicle for marketing.
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The Golden Key to Project Profitability September 27, 2012 
More companies than ever are seeking to understand project accounting costs as they realize that knowledge of this data impacts their bottom line and exposes areas where costs can be cut and profits can be made. By understanding project accounting costs, companies can discover financial problems with projects early on and fix them. This can potentially save millions of dollars.
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'Need it Here, Need It Now' Drives Capital Markets in the Cloud September 24, 2012 
As an early adopter of innovative cloud delivery and a groundbreaking cloud business model, we decided to go back and see how things have progressed at NYSE. We will learn now, a year on, how NYSE's specialized cloud offerings have matured, how the business of the financial services industry has received them, and explore how providing cloud services as a business has evolved.
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Future Proofing E-Commerce for the Mobile Era September 22, 2012 
The launch of smartphones with the capacity for e-commerce created a new channel for Internet merchants to address, mobile commerce. M-commerce revenues are expected to grow to $31 billion by 2016, according to Forrester Research.
The number of mobile devices available for making purchases on the Web has drastically increased since the iPhone first made waves.
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Lead Generation in the Social Revolution September 21, 2012 
To grow a business, you need leads. So how do you fill the funnel, especially if you're a small business that no one has heard of yet? Ten years ago, the formula was pretty simple. It was all about driving traffic to your website, getting people to fill out a form, and then following up with them using sales reps or email marketing.
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Navigating the Politics of the Cloud September 15, 2012 
The only topic getting more attention in the tech industry than the Cloud is the debate over the future implications of the upcoming US presidential election. And, in many ways the two topics are intimately intertwined. Both are being propelled by plenty of fear, uncertainty and doubt.
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CE: Our Next Great Customer-Focused Buzzword September 07, 2012 
CRM is not itself a technology -- it's a discipline enabled by a technology. But
the ideas are so completely enmeshed with technology today that it's almost impossible to talk CRM without lapsing into jargon. That's led to the abduction, abuse and expropriation of technical terms, which often results in confusion over what they actually mean.
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Better Billing Means Happier Customers September 06, 2012 
The billing function conjures up many images, few of them positive. Essential to success of your business, yet often a burden for most organizations independent of size or market, billing is seen as a necessary evil to collect cash and enable organizations to stay alive.
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Mobile Payments: A Question of 'What' and 'When' September 01, 2012 
There has been a lot of hype about mobile payments, especially last year, with executives proclaiming adoption to be a rapidly growing trend. While we know that consumers are using their mobile devices to access information on the Internet, are they actually using them to shop?
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Speeding Up Your PC, Part 5: Getting Secure September 01, 2012 
One of the most dreaded words for any computer user is "malware." Rogue software and
infected files can implant bits of code that log keystrokes, spy on activities, slow down searches and snatch financial information. Users can help protect their PC by installing antivirus software, but even this comes with its own set of issues and is not always foolproof.
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Speeding Up Your PC, Part 4: Managing Drivers August 31, 2012 
Driver software manages communications between a computer and its system components and peripherals, such as printers, graphic and sound cards, motherboards, game controllers, Bluetooth devices, and other hardware. Driver software acts like a translator, helping a computer's operating system communicate with its hardware, and telling the hardware how to work.
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