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Look Who's Pushing Retailers to Go Omnichannel
May 21, 2014
Only the truly dedicated shopper realizes this -- and of course, anyone who follows the retail industry (I happen to fall in both categories) -- but most shopping centers in the United States are owned by just a handful of companies, called "real estate investment trusts," or REITs, if they are publicly held. On the surface, this is irrelevant to average shoppers.
Zero Patience, Zero Wait: The New Customer Reality
May 19, 2014
Gone in half the blink of an eye. Online customers, that is. Visitors are less likely to return to a site that is even 250 milliseconds slower than a competing site, according to Harry Shum, a Microsoft executive who led research and development efforts for the Bing search engine. That's an increment of time equal to about half the amount of time it takes a human to blink. Milliseconds matter.
Mobile Apps, Beacons and the Coming Retail Revival
May 07, 2014
Internet companies are showing no signs of slowing down when it comes to innovation, specifically in the area of physical retail. Smartphones and tablets are the new darlings of e-commerce companies, and they now are being used to provide immersive and entertaining shopping experiences. Many of the characteristics of online retail shopping are being replicated in the physical shopping aisle.
Google Now Could Turn E-Commerce on Its Ear
May 06, 2014
Google on Monday announced it is rolling out a new feature for Google Now that aims to blend the brick-and-mortar and online retail worlds. Available now for Android phones, the feature notifies users when they're physically near a store that might have a recently searched-for item available. The feature doesn't go so far as to inform the user whether the item currently is in stock.
OnSip Invites Customers to Push Its Buttons
May 05, 2014
Amazon's Mayday button has intrigued CRM industry users as well as consumers. Introduced about a year ago, Mayday is a button customers can press on their mobile devices to get service or tech help. Salesforce.com last month debuted its version of Mayday. Now other tech providers are introducing variations on the theme. One such company is OnSIP, which has just debuted InstaCall.
Doing the Mobile Payments Sync Dance
April 01, 2014
Two of the most hotly debated issues surrounding the future of m-commerce are these: 1) How quickly will it grow when consumers finally begin to accept the idea of a mobile wallet? and 2) When, exactly, are they going to start accepting it? There are myriad answers to those questions, including when security fears can be allayed, and when mobile payments offer more value than using a credit card.
Rocket the Vote! NASA Asks People to Vote on New Space Threads
March 26, 2014
NASA is asking people to vote on their favorite design for the outer shell of the new Z-2 spacesuit. While the Z-2 models may descend from their Apollo 13-style ancestors, there are some decidedly 21st Century twists. The "Biomimicry" design, for example, has a reptilian flare; "Trends in Society" has a more everyday look -- at least, as far as spacesuits go.
Getting Mobile App Devs to Jump on Your Bandwagon
March 24, 2014
Earlier this year, during the Mobile World Congress, Jon Matonis, executive director of the Bitcoin Foundation, made a compelling argument for the use of bitcoin in mobile payment applications. Mobile payments have not made the traction many expected they would -- but bitcoin could neatly circumvents all of the obstacles that have held them back, Matonis explained.
Alibaba Takes Tango for a Whirl
March 21, 2014
Alibaba is putting some skin in the mobile-messaging game with a $215 million investment in Tango; the companies announced the funding on Thursday. Mobile messaging apps are hot. Facebook recently scooped up WhatsApp for $19 billion, and Japanese e-commerce titan Rakuten recently acquired Viber for $900 million. Tango is a cross-platform app -- Android, iOS, Windows Phone, PC and Mac.
Google Adds Some Serious Oomph to Play Games
March 17, 2014
Google on Monday announced a number of new features to the Google Play Games platform that are intended to boost discoverability and cross-platform multiplayer gaming while providing developers with deeper analytics. Three out of every four people who use the Android operating system play games, according to Google. There are more than 1 billion activated Android devices.
Google Now Encrypting Searches in China
March 14, 2014
Google's years-long spat with Beijing just began a new chapter. The company has begun encrypting searches made by people in China, where Google has long run afoul of regulations designed to keep a tight lid on searches deemed inappropriate. Google's encryption of searches in China reportedly will prevent the "Great Firewall of China" from detecting when users search for certain terms.
Galaxy S5 Could Win Over Mobile Payment Skeptics
March 04, 2014
Consumers love their smartphones, but a substantial number of them don't love using them to pay for purchases. With Samsung's introduction of its Galaxy S5 phone last week, the company is betting it can change some of those consumers' minds on that subject. Like Apple's iPhone 5s, the S5 has a fingerprint scanner. Unlike the Apple product, though, the S5's scanner can be used to pay for things.
eBay Places Heavy Bet on Snapdeal
February 27, 2014
eBay on Wednesday announced it was leading a $134 million investment in Snapdeal, which claims to be India's largest e-commerce marketplace. eBay's first investment in Snapdeal came in mid-2013, when it poured $50 million into the company. Snapdeal merited additional financing because of its complementary business model and strong overall brand, eBay said.
iBeacon: It's Time for Mobile Marketers to See the Light
February 13, 2014
Never mind the Seattle Seahawks completely smoking the Broncos -- Super Bowl XLVIII may go down in history as the turning point for iBeacon. Apple's iBeacon is an indoor positioning system based on Bluetooth Low Energy technology. Its proximity-detection capabilities enable it to send relevant information -- including, most enticingly, targeted ads -- to a mobile device.
Twitter Struggles to Stay Aloft on Wall Street
February 06, 2014
Twitter on Wednesday announced Q4 2013 revenue of $243 million, up 116 percent year over year, and a 30 percent YoY increase in average monthly active users. Wall Street reacted by sending its share prices down 21 percent, and analysts promptly downgraded the company. That could be because Twitter's forecast was less than sanguine. It expects next quarter's revenue to decline.
Biz Brass Kept in Dark About Breaches
January 27, 2014
With breaking news about data breaches a common occurrence, you'd think security threats to an organization's data would be something CEOs and their management teams were kept in the know about. Apparently not. Some 80 percent of IT pros in the U.S. and UK said they did not frequently communicate with executive management about potential cyberattacks to their organizations in a recent survey.
T-Mobile Gives Customers No-fee Checking
January 23, 2014
T-Mobile USA on Wednesday launched Mobile Money, a money management application for smartphones that is meant to be used in conjunction with a reloadable T-Mobile Visa Prepaid Card. There is no charge for activation, monthly maintenance, in-network ATM withdrawals, or for replacing lost or stolen cards. There are also no minimum balance requirements.
Facebook's Donate Button Spurs Social Giving
December 17, 2013
Facebook has announced a new feature that allows users to donate money to nonprofit organizations through the site, a move designed to help raise both funds and global awareness for the charitable causes. Facebook was inspired to launch the donation feature following last month's successful partnership with the International Federation of Red Cross.
Twitter Nearby Could Trigger Major Marketing Opportunities
December 17, 2013
Twitter reportedly is testing Nearby, a new timeline feature for its mobile app that displays tweets from people who are geographically close. Both the users viewing the tweets and those tweeting must have their location tagging option enabled for the feature to work. The Nearby service will display tweets from people within a certain range, whether the user is following them or not.
Online Record-Busting Black Friday Spurs High Hopes for Cyber Monday
December 02, 2013
More than 131 million shoppers -- or 54.8 percent of the shopping population -- are planning to hit the online deals this Cyber Monday. That is one finding of a National Retail Federation survey conducted over the weekend. For comparison, the corresponding figure from last year's survey was 129 million. "We expect Cyber Monday to be bigger than ever," said NRF President and CEO Matthew Shay.
5 Key Dashboards for Managing the Season With Confidence
November 30, 2013
For e-commerce companies, the time has finally arrived. After months of extensive preparations, the holidays are here and the top business priority is to drive conversions. Many of these companies have applied valuable lessons from 2012 and previous years by implementing basic Web performance-optimization techniques such as content compression, caching and using content delivery networks.
Macy's Dips Toes in Brave New Marketing World
November 22, 2013
Blaring bargain news over PA systems may become a thing of the past if a pilot project launched Thursday by Macy's and Shopkick catches on with the brick-and-mortar set. The companies are conducting the experiments in Macy's San Francisco and New York City stores. The pilot feeds deal and discount information to shoppers as they roam through a store.

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