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Flappy Bird Flutters Into the Sunset
February 10, 2014
Popular smartphone game Flappy Bird has been pulled from Apple's App Store and the Google Play app marketplace by its creator. Independent Vietnamese developer Dong Nguyen released the free-to-download game last May having spent only a few nights creating it. Flappy Bird remained under the radar for many months. However, it suddenly soared up the rankings in recent weeks to take the top spot.
Twitter Struggles to Stay Aloft on Wall Street
February 06, 2014
Twitter on Wednesday announced Q4 2013 revenue of $243 million, up 116 percent year over year, and a 30 percent YoY increase in average monthly active users. Wall Street reacted by sending its share prices down 21 percent, and analysts promptly downgraded the company. That could be because Twitter's forecast was less than sanguine. It expects next quarter's revenue to decline.
Facebook at 10: All Mobile Systems Go
February 03, 2014
This week in 2004, Harvard undergrads became the first group to use Facebook -- the social network launched at the college. Fast-forward a decade, and the company is a technology mammoth, with 1.23 billion users and profit of $1.5 billion for 2013. Facebook is by most accounts a gargantuan success, and it is putting the pieces in place for its next decade and beyond.
On Paper, Facebook's a Different Story
January 31, 2014
Facebook on Thursday announced next week's launch of Paper, a free app for iOS that combines user and curated content into a personalized news medium. Users can create stories as well as receive stories based on their interests and organized into sections. The sections cover everything from sports, world news and animal pictures to business, photography and food.
Mobile CRM's Great Big Internet of Things Challenge
January 30, 2014
Shortly after Google's $3.2 billion acquisition of Nest was announced, Nest CEO Tony Fadell felt obliged to clarify something for its users: Any changes to the company's privacy policy would be opt-in. Also, Nest would be transparent about those changes, he said. It's questionable whether Fadell can keep such a promise, though, unless it's written into the deal.
Smart Marketing in a BYOD World
January 21, 2014
Bring Your Own Device, or BYOD, is an established trend at many U.S. enterprises, and it's likely to continue to grow. Mobile marketing is an established channel through which many U.S. companies reach customers and prospective customers -- and it also is expected to grow. Is 2014 the year the twain will meet? Will marketers begin targeting consumers at work?
Huge Growth in Store for In-App Mobile Messaging
January 16, 2014
In-app mobile advertising is expected to jump significantly between now and 2018, according to new figures from Juniper Research. Ad spend in this category will reach $16.9 billion by 2018, up from $3.5 billion last year, the consulting group found. Smartphones currently account for approximately 70 percent of in-app ad spend, Juniper said, but that ratio is expected to change.
Twitter Nearby Could Trigger Major Marketing Opportunities
December 17, 2013
Twitter reportedly is testing Nearby, a new timeline feature for its mobile app that displays tweets from people who are geographically close. Both the users viewing the tweets and those tweeting must have their location tagging option enabled for the feature to work. The Nearby service will display tweets from people within a certain range, whether the user is following them or not.
The Emerging Real-Time Business Traveler Market Takes Flight
December 17, 2013
The Federal Communications Commission last week voted to reconsider the ban on mobile phone calls during airplane flights, unleashing a collective cry of angst from travelers not wishing to be forced to listen to the tedious conversations of neighboring passengers. The move suggests a new opportunity may open up for mobile marketers targeting business travelers in real time.
Email Marketing for the Holidays, Part 2: Crafting a Compelling Call to Action
December 10, 2013
There's no doubt email marketing has become nonnegotiable for retailers during the holiday season, and that's particularly true on the mobile side. Mobile emailed offers are also playing bit roles in other strategies, such as showrooming. Retailers have learned not to push against this trend but to fight back by targeting shoppers while they are actually in the store.
Email Marketing for the Holidays, Part 1: Making the Right Mobile Impression
December 03, 2013
Email marketing will be a key strategy in retailers' advertising playbooks this holiday season, but not just any email. Increasingly, it is becoming clear that more consumers are reading emails via their mobile devices -- in many cases, only that way. They are also using their mobile devices in stores for last-minute product research, and that includes the emailed offers from local merchants.
Niantic Opens Ingress to AR Gamers Hot to Trot for Exotic Matter
November 05, 2013
Google's Niantic Labs on Monday announced that it was lifting the invitation-only restriction on its augmented reality game Ingress. The game launched in beta about a year ago, and interested players needed an invitation code to participate. Now all Android users can download the free massively multiplayer game from Google Play. The game will officially exit beta status on Dec. 14.
Teen Dropout Rate Spooks Facebook Investors
October 31, 2013
Facebook on Wednesday reported a rise in third-quarter profit and growth in mobile ad revenue. It posted total revenue of $2.02 billion, a 60 percent jump from the $1.26 billion it reported in the year-ago quarter. Advertising accounted for $1.8 billion of that revenue. Facebook now has 1.19 billion active monthly users, an 18 percent jump from the same period a year ago.
Solid Q3 Sends Google to Stratosphere
October 18, 2013
Investors sent Google's shares soaring past the $1,000 mark Friday following its stellar third-quarter earnings report. Google reported $14.89 billion in revenue, a 12 percent increase compared with the same time a year ago, beating Wall Street expectations. It posted net income of $2.97 billion, up from the $2.18 billion a year earlier. Google shares hit an all-time high of $1,015 on Friday.
Twitter Filing Spikes IPO Fever
October 04, 2013
Twitter filed documents with the SEC for its initial public offering, giving investors a first glimpse of its financials on Thursday. Trading under the ticker symbol "TWTR," it aims to raise $1 billion in its IPO. Since its launch in 2006, Twitter has grown from a microblogging novelty to a social network with 215 million monthly active users, 100 million of whom are daily active users.
It's Still Early Days for Real-Time Bidding
September 17, 2013
Real-time bidding holds numerous benefits for mobile marketers, but there are downsides as well. In particular, the dominant theme to that downside is that RTB -- at least for mobile ad formats and mobile platforms -- is still in its early days. While the technology has been around for several years, it's only recently that it has scaled to the point where mobile marketers can use it.
PayPal Lights Beacon for Hands-Free Payments
September 10, 2013
PayPal on Monday announced new technology that aims to make paying for goods as simple as walking into a store. Specifically, PayPal Beacon is a contactless payment system that uses Bluetooth Low Energy to connect with customer handsets to send offers and complete transactions. The mobile wallet-like payment system lets consumers pay for purchases hands-free.
Efficiency Leads the List of Real-Time Bidding's Lures
September 10, 2013
With its ability to match ad-inventory supply and demand in real time against the attributes of any given viewer, real-time bidding is starting to make its way into the delivery of mobile ads. For marketers, it can be a very good thing. When it works as it is supposed to, it makes mobile marketing more efficient and cost-effective, said Chia-Lin Simmons of Harman International.
Facebook Ascending in Mobile Ad Revenue
August 30, 2013
One short year ago, Facebook had virtually no presence on the mobile platform, at least in terms of ad activity and monetization. Today, it's not only flourishing but showing real signs of leading the pack one day. The latest indicator comes from eMarketer, which on Wednesday released upwardly revised projections for Facebook's ongoing momentum in this space.
Amazon Gives Devs 1-Click to Woo Them All
August 27, 2013
Amazon on Tuesday released the Mobile Associates API, new software that allows app developers to create ads for Amazon products with one-click purchasing. The new release is an extension of Amazon Associates, an affiliate program created by the online retailer in 1996. Under the mobile guidelines, developers can set up ads with specific Amazon products or categories that fit into the context of the app.
Real-Time Bidding Makes Its Way Into the Mobile Ad World
August 27, 2013
Real-time bidding is remaking the online ad industry with its approach of matching supply and demand of ad inventory in real time against the attributes of any given viewer. Now this trend is starting to creep into how mobile ads are delivered. First, the stats: There is little doubt that this technology is beginning to dominate the online ad industry.
In Mobile Video Ads, Good Things Must Come in Small Packages
August 20, 2013
When the expected surge in mobile video advertising arrives, it's not just consumers who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be "short and sweet" -- as in 15 seconds, said Anthony Iacovone, founder and CEO of AdTheorent.
Millennial Buys Rival Jumptap in Mobile Ad Push
August 15, 2013
Millennial Media announced on Tuesday that it will acquire competitor Jumptap in a stock transaction worth approximately $225 million. Under the terms of the agreement, Jumptap shareholders will receive approximately 24.6 million shares of Millennial Media. The combined company will be able to offer a number of services in this space that will be able to run across a variety of different screens.
An Obstacle-Strewn Path Awaits Mobile Video Ads
August 13, 2013
As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is that our wireless infrastructure is not ready for it, either. Perhaps worst of all, consumers do not appear eager to shoulder the burden of this ad format and the bandwidth it gobbles up.

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