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Mobile Privacy Laws Are on the Horizon
June 25, 2013
This past May mobile app developers dodged a bullet when a California state court sided with Delta Airlines in a dispute over its mobile app. California's attorney general had sued Delta, alleging that the company violated the state's mobile privacy law, which requires a company to clearly state that users' personal information is being collected.
Microsoft Challenges iAd With Ad Pano
June 18, 2013
In an effort to enable rich, interactive ads for its Windows 8 platform, Microsoft on Tuesday announced Ad Pano, a brand-new advertising platform that runs across Windows 8, apps, Bing, Xbox and Skype. Debuted at the Cannes Lions International Festival of Creativity being held this week in France, Ad Pano gets its name from the panoramic abilities of the ad format.
Instagram Video Could Be Facebook's Mobile Ace in the Hole
June 18, 2013
Buzz is building over Facebook's rumored plan to launch a mobile video app for Instagram at an event on Thursday. Video functionality in Instagram, the company Facebook purchased for $1 billion in April of last year, would be a direct challenge to Twitter's Vine app. Vine lets users take 6-second videos on iOS or Android devices and share them on Vine's own network, Twitter or Facebook.
Foursquare Paves a New Path Down Memory Lane
June 14, 2013
Mobile technologies may tend to focus on life's present and future, but Foursquare this week launched a feature that gives users new insight into the past. Specifically, the location-based social networking service on Thursday introduced the Foursquare Time Machine, a tool that allows users to retrace the steps of their past check-ins through a digital visualization.
Google Offers a New Bag of Gmail Sorting Tricks
May 30, 2013
Google has unveiled a new Gmail design to give users more organizational control over a cluttered in-box.The revamped in-box is an option; users who like the approach can separate their email into four tabs: primary, promotions, social and updates. Primary is for the mail from friends, families or colleagues that a user would want to read and perhaps save.
What's Ahead for the Net: Mary Meeker Explains It All
May 30, 2013
Mary Meeker, aka the "Queen of the Internet" and one of Kleiner Perkins Caufield & Byers' star analysts, has issued her latest report on Internet trends. The 117-slide presentation is more of an opus than a typical report, providing a wealth of data on current digital trends and the direction they are heading.
LinkedIn's Bright Q1 Dimmed by Weaker Forecast
May 03, 2013
Despite revenue gains that beat expectations for LinkedIn's quarterly earnings report Thursday, investors sent the company's stock falling when the company forecast lower-than-expected guidance. LinkedIn reported revenue of $324.7 million for its most recent quarter, a 72 percent jump from the 188.5 million it brought in a year earlier.
Facebook Revs Its Mobile Ad Engine in Q1
May 02, 2013
Facebook on Wednesday beat analyst expectations for revenue in its first quarter earnings and showed slight growth in the increasingly important mobile advertising space. The world's largest social network reported revenue of $1.46 billion, a 38 percent bump from the same time a year ago. Net income jumped to $219 million, a 6.8 percent increase.
More A-List Brands Will Join the Tweet Chorus
April 23, 2013
Twitter will soon significantly expand its advertising reach after the social network agreed to a deal with Publicis' Starcom MediaVest Group, one of the world's largest advertising agencies. Starcom's top clients, which include Coca-Cola and Microsoft, will now win some of the premier advertising slots on Twitter. The two companies will also gain access to each other's demographic research and user data.
Mobile Ads Show Life in Google Q1 Earnings
April 19, 2013
Google released a quarterly earnings report Thursday that beat estimates and also showed the company may be coming to grips with the problem of monetizing its mobile platform. The tech giant reported net income of $3.35 billion, or $9.94 per share during the first three months of the year, a 16 percent jump from the same time a year ago. Google's first-quarter revenue was $13.97 billion, a 31 percent increase from a year earlier.
Mobile Ad Spend Is Starting to Look Like Serious Money
April 18, 2013
Internet advertising experienced double-digit growth in 2012 for a record $37 billion in revenue, according to a report from the Internet Advertising Bureau and Pricewaterhouse Coopers. The largest increase was in the second half of the year, where both the third and fourth quarters topped previous records.Interactive ad revenues for the third quarter totaled $9.24 billion.
Facebook Slices, Dices Consumers to Refine Ad Targeting
April 11, 2013
Facebook added another level of targeting to its advertising strategy Wednesday with the introduction of partner categories, a self-service feature that uses data collected from other channels to deliver ads on the social network. Partner categories will let advertisers target Facebook users based on browsing and purchase history, occupation, a wide range of specific interests, and location.
New Mobile Marketplace Blends Apps, Ads and Analytics
April 10, 2013
Mobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone and tablet apps by segments such as device, location or even interests.
Facebook Home Will Roll Out the Welcome Mat for Ads
April 05, 2013
Facebook fans will get the chance to have the social network take over their lock and home screens on certain Android phones as of April 12, thanks to the introduction of the company's Home apps. That prime mobile phone real estate will also serve as comfortable surroundings for advertisements when ads start cycling through Home's Cover Feed.
New Platform Lets Mobile Ads Chat You Up
April 01, 2013
Nuance on Monday unveiled Voice Ads, a platform that can allow companies and marketers to use voice technology to better target on-the-go smartphone users with interactive advertisements. Online marketers want to reach consumers on smartphones and tablets, but tiny screens and other factors related to mobile devices present challenges for advertisers used to designing desktop banner ads.
New Google Tool Tots Up a Mobile Ad's ROI
March 29, 2013
Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising. The tool set, called the Full Value of Mobile, will try to help marketers see all the pathways for converting customers that mobile can offer. "We created the Full Value of Mobile initiative to help marketers better understand how mobile is driving value," said Joanna Werther, head of mobile ads marketing for Google.
New Media Metrix Service Counts Eyeballs Across Platforms
March 28, 2013
Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mobile Metrix and Video Metrix services from comScore's Audience Analytics suite.
Brands Wasting Their Digital Ad Dollars, Study Finds
March 21, 2013
Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research. Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommendations from family and friends, while digital ad formats all rank below 20 percent.
New Targeting Tools Help Ads Zero In on Twitter Users
March 19, 2013
After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the social network gathered from select advertisers.
The Time of a Mobile Ad's Life, Part 2
March 14, 2013
Does it matter what time of day a mobile ad is displayed? If a generation's worth of lessons learned from email marketing mean anything, the answer is... maybe. Truth is, there are coherent arguments to be made on both sides. However, as marketers intensify their aim at mobile devices, the balance is shifting to the side that believes timing matters.

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