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Email Marketing for the Holidays, Part 2: Crafting a Compelling Call to Action
December 10, 2013
There's no doubt email marketing has become nonnegotiable for retailers during the holiday season, and that's particularly true on the mobile side. Mobile emailed offers are also playing bit roles in other strategies, such as showrooming. Retailers have learned not to push against this trend but to fight back by targeting shoppers while they are actually in the store.
Email Marketing for the Holidays, Part 1: Making the Right Mobile Impression
December 03, 2013
Email marketing will be a key strategy in retailers' advertising playbooks this holiday season, but not just any email. Increasingly, it is becoming clear that more consumers are reading emails via their mobile devices -- in many cases, only that way. They are also using their mobile devices in stores for last-minute product research, and that includes the emailed offers from local merchants.
Niantic Opens Ingress to AR Gamers Hot to Trot for Exotic Matter
November 05, 2013
Google's Niantic Labs on Monday announced that it was lifting the invitation-only restriction on its augmented reality game Ingress. The game launched in beta about a year ago, and interested players needed an invitation code to participate. Now all Android users can download the free massively multiplayer game from Google Play. The game will officially exit beta status on Dec. 14.
Teen Dropout Rate Spooks Facebook Investors
October 31, 2013
Facebook on Wednesday reported a rise in third-quarter profit and growth in mobile ad revenue. It posted total revenue of $2.02 billion, a 60 percent jump from the $1.26 billion it reported in the year-ago quarter. Advertising accounted for $1.8 billion of that revenue. Facebook now has 1.19 billion active monthly users, an 18 percent jump from the same period a year ago.
Solid Q3 Sends Google to Stratosphere
October 18, 2013
Investors sent Google's shares soaring past the $1,000 mark Friday following its stellar third-quarter earnings report. Google reported $14.89 billion in revenue, a 12 percent increase compared with the same time a year ago, beating Wall Street expectations. It posted net income of $2.97 billion, up from the $2.18 billion a year earlier. Google shares hit an all-time high of $1,015 on Friday.
Twitter Filing Spikes IPO Fever
October 04, 2013
Twitter filed documents with the SEC for its initial public offering, giving investors a first glimpse of its financials on Thursday. Trading under the ticker symbol "TWTR," it aims to raise $1 billion in its IPO. Since its launch in 2006, Twitter has grown from a microblogging novelty to a social network with 215 million monthly active users, 100 million of whom are daily active users.
It's Still Early Days for Real-Time Bidding
September 17, 2013
Real-time bidding holds numerous benefits for mobile marketers, but there are downsides as well. In particular, the dominant theme to that downside is that RTB -- at least for mobile ad formats and mobile platforms -- is still in its early days. While the technology has been around for several years, it's only recently that it has scaled to the point where mobile marketers can use it.
PayPal Lights Beacon for Hands-Free Payments
September 10, 2013
PayPal on Monday announced new technology that aims to make paying for goods as simple as walking into a store. Specifically, PayPal Beacon is a contactless payment system that uses Bluetooth Low Energy to connect with customer handsets to send offers and complete transactions. The mobile wallet-like payment system lets consumers pay for purchases hands-free.
Efficiency Leads the List of Real-Time Bidding's Lures
September 10, 2013
With its ability to match ad-inventory supply and demand in real time against the attributes of any given viewer, real-time bidding is starting to make its way into the delivery of mobile ads. For marketers, it can be a very good thing. When it works as it is supposed to, it makes mobile marketing more efficient and cost-effective, said Chia-Lin Simmons of Harman International.
Facebook Ascending in Mobile Ad Revenue
August 30, 2013
One short year ago, Facebook had virtually no presence on the mobile platform, at least in terms of ad activity and monetization. Today, it's not only flourishing but showing real signs of leading the pack one day. The latest indicator comes from eMarketer, which on Wednesday released upwardly revised projections for Facebook's ongoing momentum in this space.
Amazon Gives Devs 1-Click to Woo Them All
August 27, 2013
Amazon on Tuesday released the Mobile Associates API, new software that allows app developers to create ads for Amazon products with one-click purchasing. The new release is an extension of Amazon Associates, an affiliate program created by the online retailer in 1996. Under the mobile guidelines, developers can set up ads with specific Amazon products or categories that fit into the context of the app.
Real-Time Bidding Makes Its Way Into the Mobile Ad World
August 27, 2013
Real-time bidding is remaking the online ad industry with its approach of matching supply and demand of ad inventory in real time against the attributes of any given viewer. Now this trend is starting to creep into how mobile ads are delivered. First, the stats: There is little doubt that this technology is beginning to dominate the online ad industry.
In Mobile Video Ads, Good Things Must Come in Small Packages
August 20, 2013
When the expected surge in mobile video advertising arrives, it's not just consumers who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be "short and sweet" -- as in 15 seconds, said Anthony Iacovone, founder and CEO of AdTheorent.
Millennial Buys Rival Jumptap in Mobile Ad Push
August 15, 2013
Millennial Media announced on Tuesday that it will acquire competitor Jumptap in a stock transaction worth approximately $225 million. Under the terms of the agreement, Jumptap shareholders will receive approximately 24.6 million shares of Millennial Media. The combined company will be able to offer a number of services in this space that will be able to run across a variety of different screens.
An Obstacle-Strewn Path Awaits Mobile Video Ads
August 13, 2013
As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is that our wireless infrastructure is not ready for it, either. Perhaps worst of all, consumers do not appear eager to shoulder the burden of this ad format and the bandwidth it gobbles up.
Mobile Is About to Get Serious About Video Ads
August 06, 2013
Mobile marketers beware: A new ad format is poised to become very popular -- and there are questions whether the mobile ecosystem will be ready to handle it. That format is online ads. Of course, it is a channel that has been around for a while, and mobile sites have adapted to it. However, can mobile sites handle the scale and demand that a Facebook juggernaut will deliver?
Rosy Q2 Report Sends Yelp Stock Skyward
August 01, 2013
Strong revenue figures helped Yelp beat analysts' expectations for the second quarter of 2013, sending its stock soaring by more than 20 percent following the Wednesday release of its earnings report. While the company reported a loss of 1 cent per share, revenue rose to $55 million, representing a full 69 percent increase from the same time a year ago.
Facebook Flexes Its Mobile Muscles
July 25, 2013
Facebook's stock soared Wednesday following the release of its Q2 earnings report, which beat Wall Street expectations. Investors seemed pleased with the company's strong user growth and better-than-expected gains from mobile advertising. It reported $1.81 billion in revenue, a 53 percent year-over-year increase, with its biggest gains coming from mobile, which it has struggled to monetize.
SMS: The Energizer Bunny of Mobile Advertising
July 15, 2013
Like everyone else with a pulse, Paul Rand, president and CEO of Zocalo Group, has noted the phenomenal growth of mobile advertising. Statistic after statistic confirms such observations, including the latest from the Interactive Advertising Bureau, which earlier this week reported that mobile advertising revenue leaped an eye-popping 82.8 percent to $8.9 billion in 2012.
Mobile Ad Revenues Soar to $8.9 Billion Globally
July 10, 2013
Mobile advertising revenue skyrocketed by 82.8 percent in 2012 to reach $8.9 billion globally, according to a report released Tuesday by the Interactive Advertising Bureau Mobile Marketing Center of Excellence, IAB Europe and IHS. North America, in fact, saw an even bigger leap, with a 111 percent surge over 2011 figures to $3.5 billion, or 39.8 percent of the global tally.
Digital Won't Kill the Book-Publishing Star
July 03, 2013
There's no question that books have gone digital. Sure, there are still paper books aplenty in a smattering of brick-and-mortar bookstores -- available through online outlets as well -- but there's no escaping the proverbial writing on the wall that book-selling behemoth Amazon.com now sells more electronic books than hardcover editions.
FTC Leans on Search Engines Over Ad Labeling
June 27, 2013
The Federal Trade Commission's Bureau of Consumer Protection on Monday issued a letter to search engines including Google, Yahoo and Microsoft, advising them to provide better labeling and notification of advertising that appears alongside search results. The letter is an update to guidelines issued in 2002. "We have observed a decline in compliance," the FTC explained.
Mobile Privacy Laws Are on the Horizon
June 25, 2013
This past May mobile app developers dodged a bullet when a California state court sided with Delta Airlines in a dispute over its mobile app. California's attorney general had sued Delta, alleging that the company violated the state's mobile privacy law, which requires a company to clearly state that users' personal information is being collected.
Microsoft Challenges iAd With Ad Pano
June 18, 2013
In an effort to enable rich, interactive ads for its Windows 8 platform, Microsoft on Tuesday announced Ad Pano, a brand-new advertising platform that runs across Windows 8, apps, Bing, Xbox and Skype. Debuted at the Cannes Lions International Festival of Creativity being held this week in France, Ad Pano gets its name from the panoramic abilities of the ad format.

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