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Facebook Asks Users to Bare Souls Over Ad Hiding
September 12, 2014
Facebook has updated its ad policy with two changes. One gives users the option of explaining why they don't want to see a specific ad in their News Feed. The second update takes this new policy a step further by giving more weight to the feedback provided from users who rarely hide ads. Facebook's goal is to identify ads that aren't good fits or are generally offensive.
Twitter Cautiously Experiments With Buy Button
September 09, 2014
Twitter on Monday began testing a new Buy button with a small percentage of its users in the U.S. -- one of the first steps in a larger initiative to build purchase functionality into the service. A small group of brands, including Burberry, Home Depot, Keith Urban, the Nature Conservatory and Soundgarden, are participating by sending offers that are unique for Twitter users.
YouTube Does Social Media Marketing Best
September 08, 2014
It is a given that a marketing campaign must include a social media element -- especially when a brand is rolling out a new product. What is less certain is on which channel the brand should focus its time and resources. An answer was provided last week by Aol Platforms, which released the results of a study that tracked social purchase interactions through Convertro.
Twitter Lets Ordinary Users Get Analytical
August 29, 2014
Twitter this week announced that its analytics tool now can be used by everyone. Twitter's analytics tool lets users click on any tweet to see how people engage with it in real time. They can compare their tweet activity month over month and see how they trend over time. Users also can click on a tweet to see the number of retweets, replies, favorites, follows or clicks received.
Facebook Trains Sights on Clickbaiters
August 26, 2014
Clickbaiting may soon come to an end on Facebook, which has launched an effort to deal with the problem. Posts with clickbait headlines get higher placement in News Feeds, pushing down more desirable content. Eighty percent of the time, users prefer headlines that help them decide whether they want to read a full article before having to click through, a Facebook survey indicated.
Amazon Aims to Skewer Google's Cash Cow
August 26, 2014
Amazon appears to be readying an advertising platform to compete with Google's AdWords. It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google currently found on Amazon Web pages. They also would be sold outside the Amazon universe.
Amazon Pulls a Twitch on Google
August 25, 2014
Amazon has inked a deal to acquire Twitch Interactive, a real-time video platform for gamers. Prior to the disclosure, rumors had been building that it was on track to snatch Twitch from Google, which reportedly had been very close to buying it. The pending acquisition was rumored to be for upwards of $1 billion. However, Amazon said it was buying the company for $970 million cash.
Twitter Tromps on Spammers
August 25, 2014
Twitter has reported success with its BotMaker spam-prevention system. Because Twitter operates in real time, BotMaker is designed to work fast to eliminate spammers. Its main goals are to bar spam accounts from being created, to reduce the time they spend on Twitter if they do show up, and to reduce Twitter's reaction time in responding to spammer workarounds that bypass its protection systems.
SoundCloud to Run Ads, Share the Loot
August 22, 2014
SoundCloud on Thursday launched On SoundCloud, a program that will facilitate advertising on the site. Membership initially is by invitation only; SoundCloud will roll it out to a select number of artists. It later plans to bring on more advertisers and make the program available to the general membership. The announcement sparked a mixed response. "Really dude?" wrote "creator 1,000,001. "Ads?"
Google Pinpoints Ads That Get Customers on the Horn
August 19, 2014
Google has launched a new service that lets advertisers track their ads' success at generating phone calls following user clicks. Website Call Conversions is designed to help marketers tweak their online ads to prompt more valuable phone inquiries. The tool works by generating a unique phone number that appears on a company's website after a user arrives there by clicking on an ad.
The Many Faces of Multivariate Testing
August 14, 2014
When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged. What the companies were doing was simply a form of multivariate testing -- albeit in the case of OKCupid, it was particularly aggressive. The practice itself has been around for years.
Vevo Music Videos Get Pinned
August 14, 2014
Pinterest said Wednesday that it has signed a deal that will allow users to create boards that include their favorite Vevo music videos. They now will be able to share, search for and watch Vevo videos on Pinterest, as well as pin videos to Pinterest straight from Vevo.com or the Vevo iOS app. The move is an indication that Pinterest is serious about providing a broader social platform.
When It Comes to Technology, Humans Are Idiots
August 04, 2014
There are a lot of things going on at the moment. Israel is tactically defending itself against Hamas -- winning the battles but losing the war, because the Israeli government can't see the big picture. The U.S. is still blaming Snowden for leaks, even though Russia clearly is able to pull damaging information pretty much anytime it wants without Snowden's help.
Twitter Claims Legions of Uncounted 'Users'
July 30, 2014
Twitter posted healthy revenue for the second quarter -- US$312 million, up 124 percent year-over-year. Its profit? Not there yet. However, even though the company reported a net loss of $145 million, investors are likely to overlook the lack of profit for some time. Financials aside, what Twitter really wants everyone to know is that it is big -- as in average monthly user big.
Bubblews Will Give You a Penny for Your Thoughts
July 29, 2014
Bubblews, a social media platform that offers to pay users for their posts, last week moved out of its testing phase, which began in 2012. It emerged with a new look designed to attract users who might be dissatisfied with other social media offerings. Bubblews is attempting to build a self-sustaining ecosystem in which users who create engaging posts are paid for their work.
Google May Give YouTube a Sibling
July 25, 2014
Google apparently is adding another prominent streaming video service to nestle alongside YouTube in its stable. It reportedly has acquired Twitch for around $1 billion. When the deal will be announced and the official purchase price are not yet clear, though Twitch investors are said to be pleased with their return. Twitch allows gamers to stream their gameplay and commentary to others.
'Buy' Button Could Turn Facebook Into Impulse-Shopping-Ville
July 18, 2014
Facebook is testing a function that would allow users to buy products without leaving the site or app. Small and medium-sized businesses in the U.S. that are taking part in the trial can add the Buy button to ads displayed in users' News Feeds or in posts on their pages. Users will see the Buy button in relevant ads whether they're on the Facebook website or using their mobile device.
Google AdWords Nixes the Raunchiest Stuff
July 07, 2014
Google has kicked explicit pornographic advertising from its ad network. The company said it made the AdWords change, which it announced in March and recently brought into effect, "as an effort to continually improve users' experiences with AdWords." Advertising policies were updated to reflect the updated stance on sexually explicit content. The policy still allows advertising for strip clubs.
Yahoo Saves Greendale in 'Community' Rescue
July 02, 2014
Fans of the sitcom Community have cause to celebrate after Yahoo renewed the show for a sixth season. Creator and showrunner Dan Harmon has signed on, along with seven core cast members. The season will have at least 13 episodes and will air weekly starting this fall. NBC ran the show, which centers on the fictional Greendale Community College, for five seasons before canceling it.
YouTube Adds More Tools to Creators' Belts
July 01, 2014
YouTube last week announced the addition of new bells and whistles for videographers, apparently to encourage them to create more high-quality content. Among the new tools is a creator studio smartphone app for viewing analytics and managing channels, among other things. An updated audio library offers thousands of royalty-free sound effects, along with more free songs.
SnappyTV Could Amp Up Twitter Amplify
June 19, 2014
Twitter just announced a new addition to its social-TV arsenal: SnappyTV, an online service that allows content owners to clip, edit and share video from live broadcasts in near-real time. "As we continue to invest in video, it's important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos," said Twitter's Baljeet Singh.
Facebook Plunges Into Online Ad Mainstream
June 12, 2014
Facebook on Thursday announced it will soon move to interest-based advertising, almost three years after archrival Google, and well after other major players such as Yahoo and Amazon. It also will introduce "ad preferences," a tool accessible from every ad on Facebook that will explain why users were served an ad, and let them remove interests that form the basis on which that ad is served.

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