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A Lot to Like in the Midwest
October 01, 2014
There was a lot to like at Salesforce ExactTarget's Connections 2014 user conference in Indianapolis last week. Now all that's needed is a shorter name. The words "marketing cloud" need to be fitted in there too, but I forget how. Perhaps it's ExactTarget's Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well.
Apple and Oracle - Are We Suckers or What?
September 29, 2014
"There's a sucker born every minute." What's kind of funny about that famous quote is that there is no record of P.T. Barnum ever saying it, and there's a lot of evidence he was too smart to have done so. Whether Barnum made the observation or whether those words were uttered by any number of con men instead, the fact remains we are often excessively gullible.
Debunking the Lead Numbers Myth
September 29, 2014
Sales people love leads. They want lots of them, and they want them now. The more leads, the more money -- because sales is a numbers game, right? Well, yes and no. Some believe in an equation that says X number of leads will produce Y number of closed deals. If you make X greater, Y will be greater, too, right? That's a quaint thought, but it's not the way it works.
Where Apple Watch Leads, CRM Will Follow?
September 25, 2014
CRM system users are a versatile bunch. Some 29 percent of participants in a recent survey accessed CRM through four devices: laptops, desktops, tablets and smartphones. Twenty percent said they used a combination of three of the aforementioned form factors, and about 81 percent said they used multiple devices to access CRM, according to Software Advice's report.
Self-Driving Car Security: No Room for Error
September 25, 2014
Walk into any electronics store and you will find antivirus software from companies like Norton, ESET, McAfee and Kaspersky. In the last few years, the risk has spread from our computers to our smartphones and our tablets. The next thing we will have to protect may be our cars -- and our lives could depend on it. We used to think the computer was the only device that needed virus protection.
Giving Your B2B Customers an Experience That Fits
September 23, 2014
Just as businesses used to fool themselves into believing they controlled the customer conversation, many businesses today think they define the customer experience. They think that by assembling the right combination of processes, environment and people, they can develop an experience that will delight the customer. The B2B customer, however, typically has a well-defined experience in mind.
The Coming Virtual Lifestyle Revolution
September 22, 2014
Uplinq, Qualcomm's big -- and it was big -- developers' conference, took place last week. There were two parts that were particularly interesting. One was its new robotics effort, and the other was the announcement that it's pushing Vuforia, its augmented reality platform, into wearable head-mounted displays -- think Google Glass on steroids -- that we may end up wearing every waking moment.
What Is the Apple Watch if Not a Watch?
September 18, 2014
The Apple Watch is not a watch. So what exactly is it? Or for that matter, what is any smartwatch from any other maker? No one has done a good job of creating a brand identity for the new segment yet. That leaves the space wide open. Rather than think of the smartwatch as a watch, we should think of it as a smartphone extension. It just happens to be strapped to your wrist and looks like a watch.
The Wearables Revolution
September 18, 2014
The wearables market heated up last week with Apple's introduction of its Watch and Apple Pay, and the implications for CRM are interesting. First off, the announcement shows how very young the wearables marketplace is and how far it has to go. Second, even though wearables are by nature devices intimately connected to us and our motivations, they are still devices, which should concern us.
Early iPhone 6 Reviewers Might as Well Be Rating Vacuum Cleaners
September 18, 2014
With every new iPhone release, Apple delivers a handful of new iPhones to a select few industry journalists to review. How are those journalists and publications selected? First, they are known to appreciate the Apple aesthetic -- they have written dozens of positive reviews. No Apple haters allowed, which makes sense. It's important to set the stage for positive vibes.
Analytics: The Tie That Binds Sales and Marketing
September 15, 2014
If you want to make an old-school salesperson flinch, just bring up the idea of data-driven selling in conversation. To sales pros, especially those who started in the game more than 10 years ago, the idea of data driving the sale is sacrilege. It minimizes the sales person's talent, and it suggests that sales are driven by a bunch of desk bound propeller-heads who never talk to customers.
If Google Were French
September 11, 2014
Europeans are relentlessly attacking Google: A German official called for its breakup, a French minister charged it was a threat to sovereignty, and a publisher compared it to a dragon, according to a report. Really? I would have thought the euro and the draconian austerity program needed to keep it functioning threatened sovereignty more than Google.
Apple's Cook Hits It Out of the Park
September 11, 2014
Apple made its annual iPhone announcement Tuesday, and there were several surprises, including one of those Steve Jobs "one more thing" moments. Now the question is, will the two new iPhones, Apple Pay and Apple Watch be a home run? Generally speaking, yes -- but with some caveats. The iPhone is coming in two new sizes. One is larger, meaning longer. The other is even larger, meaning even longer.
Monetizing the IoT From A to Z
September 10, 2014
There is no question that one of the hottest topics in the tech industry is the rapidly evolving world of the Internet of Things. The seemingly infinite variety of use cases for capturing data from a widening array of connected devices and objects is inspiring the imaginations of corporate decision makers and fueling a new wave of innovation among established and emerging players.
Apple Brings It
September 09, 2014
Apple on Tuesday rebuilt its iPhone foundation by introducing two new models with Retina HD displays: the iPhone 6 at 4.5 inches, and the iPhone 6 Plus at 5.5 inches. It launched Apple Pay, which promises to become the catalyst NFC mobile payment technology needs to become mainstream. Plus, it introduced the drool-worthy Apple Watch in two sizes, three style collections, and six choices of straps.
Salesforce's Investment Bodes Well for the Mobile IoC
September 08, 2014
Salesforce.com's vision of the Internet of Customers is getting clearer, and it has a decidedly mobile orientation. The company on Monday announced the launched the Salesforce1 Fund -- a dedicated fund in its newly renamed investment unit, now called "Salesforce Ventures" -- that will pour $100 million into companies building mobile apps and connected products based on the Salesforce1 Platform.
Celebrities Are Fools to Use Apple Products
September 08, 2014
"Celebrities are stupid" seems to be the message Apple delivered last week as it attempted to recover from the release of an impressive number of nude pictures of celebrities on the Web. Fans of BlackBerry, which used to be the preferred platform for celebrities, had a field day over this. Apple has the most loyal customer base, but without Jobs, it seems clear it has no clue how to protect it.
Beginning of a Paradigm
September 04, 2014
I've been following the wearables space with great interest over the last year, from the first steps of products like Fitbit and Jawbone to the current wave of activity by a growing list of device makers and, importantly, app tool vendors. This has a great deal to do with CRM, both because of the customer-tracking angles and the fact that vendors like Salesforce.com are rushing in.
We Can Fly to the Moon, but We Can't Secure the Cloud?
September 04, 2014
The entire freaking tech industry is falling down on the job, and Apple, my favorite company in the world, is stumbling around too. What's worse is that it doesn't seem to care. Apple is the most profitable consumer tech company in the world, with billions of dollars in the bank. Yet the company can't seem to be bothered to imagine how easily iCloud user accounts could be compromised.
Sizing Up the Cloud's Risks
September 04, 2014
The iCloud security issue that's been in the headlines all week should be a great big wake-up call to everyone. The cloud is coming; however, we are still in the very early days. Security threats keep growing, so it is important for both individuals and companies to be prepared. The news this week suggested an iCloud security flaw allowed private nude photos to be stolen.
Alibaba's IPO Will Blast Mobile Retail Into Hyperdrive
September 03, 2014
It seems the long-awaited, much anticipated IPO of Chinese e-commerce giant Alibaba Group Holding is imminent. Granted, similar rumors this spring turned out to be groundless, but this time the drumbeats for the IPO are louder and more insistent. Whenever the IPO launches, it is clear that it will have a huge impact on the U.S. e-commerce space -- and the mobile retail subsector.
Digital Clone: You Won't Be Able to Live Without One
September 01, 2014
A very interesting book just hit the market. Written by Martine Rothblatt -- apparently she is America's top paid female CEO -- its title is Virtually Human: The Promise -- and the Peril -- of Digital Immortality. The subject is digital clones, and Rothblatt goes into depth about what they are, when they are coming, and the likelihood they eventually will have equal human rights.
Stop Missing the Big Goal
August 29, 2014
Why do you go to work each day? Some people may claim it's love of the work. What they do is so rewarding and wonderful that they'd do it for free. "Don't tell my boss!" they joke. Hardy-har. However, even the most fulfilled, self-actualized and altruistic person lives and works in a world where money talks. It takes money to keep a roof over your head and food on the table.
Apple's About to Kick Mobile Payments Into High Gear
August 29, 2014
Rumor has it that when Apple reveals its much-hyped iPhone 6 on Sept. 9, one of the features it will be trumpeting -- finally -- is near field communication. The NFC tech will enable mobile payments, Wired reported, citing sources "familiar with the matter." Wow. If this is true, it could be the catalyst that propels mobile payments into the mainstream.

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