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2011's Most Momentous Moments for Apple
December 15, 2011
2011 was a big year for Apple fans. Maybe not as big as the introduction of the iPhone or iPad, but a lot of amazing things happened, and the company gathered an astounding amount of momentum. Of course, 2011 was also the year Apple CEO Steve Jobs died.
Steve Jobs Saw What So Many Missed
October 11, 2011
I got interested in personal computing before I became interested in technology, and I used my Mac SE 20 almost entirely as a word processor. I'd tried using PCs, but the arcane command and file structures seemed more of a hindrance than a help to my writing. In contrast, the Mac was a revelation that fully deserved its "the computer for the rest of us" sobriquet. Quite simply, it worked.
Apple - Sit Down, You're Rocking the Boat
September 21, 2011
New announcements surrounding the hotly anticipated iCloud service and speculation on the success of iPhone 5 sales helped Apple soar to the top of the market again this week, but looming patent lawsuits and a critically praised Windows 8 OS preview are keeping the company on its toes moving forward. Apple once again topped big oil in market valuation Monday, closing at an all-time high of $411.63.
Parallels 7 Swings In
September 09, 2011
A new version of Parallels Desktop, the software that allows you to run multiple operating systems on your Mac simultaneously, was released this week. This latest edition of the popular virtualization software, which is on more than 3 million desktops worldwide, has more than 90 new and enhanced features, as well as a new mobile app that runs on the iPhone, iPad and iPod touch.
Taming the Lion: A Week With Apple's Latest Mac OS X
August 04, 2011
I'll admit, for a few hours, especially when TextEdit and Preview were crashing upon launch and I was having trouble adjusting to the new "unnatural" direction of mousing, I thought I had made a terrible mistake upgrading to Mac OS X Lion on launch day. How was I going to get any work done? With 250 new features, Lion offers a solid upgrade, especially when you consider the price is just $29.99.
Apple Comes In Like a Lion
July 23, 2011
Apple finally pushed out a much-anticipated raft of new products this week. Its new desktop OS, OS X Lion, had been promised for a July release last month at the Worldwide Developers Conference, and some Mac followers had been getting downright antsy for a new MacBook Air, which also touched down.
Lion's Roar Is Powerful - and Disorienting
July 21, 2011
There's a lot to love and like about Mac OS X Lion, but it's far more disorienting and confusing than I ever imagined. I've been using Macs since the early 1990s, and I faithfully upgrade to new versions of the operating system quickly. The original Mac OS X was a pretty big leap, but Lion, it sure seems now, offers more in the way of interaction transformation than I ever expected.
Apple Unleashes the Lion and Electrifies the Air
July 20, 2011
Apple released its long-awaited Mac OS X Lion operating system Wednesday, together with a lineup of new MacBook Airs, a refresh to the Mac mini line, and the world's first display using the next-generation Thunderbolt port. Thunderbolt technology will offer up to 10 Gbps of access speed in each direction simultaneously over one cable.
Lions and Updates and Airs, Oh My!
June 15, 2011
There's been quite a bit of good news for Apple investors over the past week, with two possible exceptions: the announcement Tuesday that Ron Johnson, the company's head of retail, is leaving for JC Penney; and survey results from ABI Research that suggest roughly half of all consumers don't find tablet computers to be much of a turn-on.
The Softer Side of Apple
June 11, 2011
The WWDC keynote has come and gone, but strangely enough, Apple gave us no new toys to go out and buy. There were no new iObjects gracing the stage this time around at the opening of its developer conference -- guess iPhone 5 will just have to wait until fall. But WWDC is technically a software conference, and there was a lot Apple wanted to talk about in that category.
Apple's Hard-Driving Software Splurge
June 08, 2011
Monday's announcements at Apple's World Wide Developer Conference in San Francisco cheered up Wall Street analysts. "We believe these innovations are laying the foundation for the next round of share gains in mobile phones, tablets and computers, especially with 4G connectivity going mainstream next year," Barclays Capital analysts Ben Reitzes and Jennifer Thorwart wrote in a note to investors.
iCloud Blankets Apple's Entire Ecosystem
June 06, 2011
On one level, there were few surprises Monday as Apple kicked off its World Wide Developers Conference in San Francisco. As expected, it made announcements regarding iCloud, iOS 5 and OS X Lion. On another level, though, the company provided a great deal of new information about these products, exposing broad and deep sets of new features for each.
New Malware Variant Jukes Apple's Bug Fix
June 01, 2011
As promised, Apple on Tuesday released a security update to combat MacDefender, a type of fake antivirus malware that had targeted the Mac OS X platform over the last few weeks. On Wednesday, however, hackers apparently managed to figure out an end-run around its solution. Apple's fix updates its malware definition list daily, and it searches for and removes known variants of the MacDefender malware.
Apple Confirms iCloudy Forecasts for WWDC
May 31, 2011
Apple on Tuesday gave a thumbnail sketch of what will be demoed at its World Wide Developers Conference, scheduled to kick off June 6. On opening day, CEO Steve Jobs will deliver a keynote address together with a team of company executives, Apple said. The keynote will include the unveiling of iCloud, Apple's cloud services offering, as well as information about Mac OS X Lion and iOS 5, Cupertino stated.
Apple Gains Strength as Google Rattles Its Cage
May 11, 2011
Apple seems to be getting stronger over time, despite competition from Google and, now, Amazon. Older Apple iOS products sold at a discount such as the iPhone 3GS and the first-generation iPad are reportedly selling better than new Google Android devices. The debut last week of the iPad 2 in China drew huge crowds, the inevitable scalpers and, at one Apple store, reportedly resulted a beatdown of some customers.
Mac OS X Honcho Logs Off
March 23, 2011
Bertrand Serlet, senior vice president of Mac software engineering and the man often regarded as the father of Mac OS X, is leaving Apple. Cupertino announced his departure in a prepared statement but did not respond to requests for further comment by press time. Serlet will be replaced by Craig Federighi, currently Apple's vice president of Mac software engineering.
Lion Scopes Out Territory in Apple Ecosystem
February 25, 2011
Apple may be hoping that Mac operating system release number eight becomes the eighth wonder of the technological world. The company released a developers preview of the OS, code-named "Lion," on Thursday. However, Lion is primarily a "user interface evolution rather than a back-end functionality upgrade," according to Appitalism founder and CEO Simon Buckingham.
Apple Opens Mac App Store... Meanwhile, at CES...
January 06, 2011
Apple opened the virtual doors of its Mac App Store on Thursday as scheduled. There are more than 1,000 free and paid apps in the store, the vendor claims. These apps will run on Mac OS X v10.6.6. Prices range from about $15 to about $80. Meanwhile, AT&T also announced on Thursday that it's slashing the price of the iPhone 3GS to $49.
No Demos? No Big Deal: Mac App Store's Still a Net Gain for Devs
December 07, 2010
While the latest rumors suggest that Apple may open its new Mac OS X App Store as soon as next week, controversy still abounds: Last week Apple told its developer community not to submit demos, trials, or beta software to the Mac OS X App Store for review. If you read this as a developer, this might spark outrage at Apple's overt control of the applications it's willing to peddle.
Apple to Devs: No Half-Baked Goods in the Mac App Store
December 03, 2010
Apple released the latest build of Mac OS X 10.6.6 Thursday and also announced new restrictions on application developers who want to sell their wares on the upcoming Mac App Store. It has barred developers from offering demos, trial versions or betas of their products on the Mac App Store. Apple has also issued instructions on file system usage requirements and the creation of custom controls for Mac apps.
Adobe Huffing and Puffing to Push Out Flash for Macbook Air
November 19, 2010
Adobe is in the process of optimizing Flash for the Mac, and the project has already reached the beta stage, CEO Shantanu Narayen announced at the Web 2.0 summit in San Francisco earlier this week. He indicated that Apple's problems with Flash were Cupertino's fault, saying that Adobe didn't get early access to hardware acceleration.
For Apple, a Week of Hot Air and Market Share
October 23, 2010
Apple held its big Back to the Mac event this week, showing previews of software and hardware to come. On the hardware side, it has a new, aluminum body MacBook Air. Weighs less than three pounds and boasts up to 30 hours of standby time, five to seven hours of actual use. It comes in two sizes: 13.3 inches and 11.6, which teeters right on the brink of netbook territory.
Apple Decides the Desktop Shall Be App-ified
October 21, 2010
Apple announced Wednesday it will debut the Mac App Store, an online store through which users can purchase, download and install Mac OS X applications, within 90 days. Looking ahead further, the vendor said it will incorporate the Mac App Store in Mac OS X Lion, the eighth major release of its operating system for computers, which is scheduled to ship next summer.
Apple Hints at a Lion, Delivers Fresh Air
October 20, 2010
What would happen if a MacBook and iPad hooked up? Apple's answer is the new MacBook Air. "It's one of the most amazing things we've ever created," Apple CEO Steve Jobs declared Wednesday at a company event held at its headquarters. "We think it is the future of notebooks." What does the future look like? It comes in two models -- one with an 11.6-inch display and the other with a 13.3-inch screen.

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