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How to increase buyer confidence and sell more online
Google's Rebuttal Against EU May Be in Vain
September 3, 2015
Google has responded to the EC's statement of objections regarding its search practices by rejecting outright the Europeans' argument that its innovations were anticompetitive. The SO, published in April, doesn't support the claim that the company's displays of paid ads diverted traffic away from shopping services, Google said. Nor does it counter major advantages to consumers and advertisers.
The Pichai Era: Google's New Age of Innocence?
August 13, 2015
"A" is for new Google parent company "Alphabet," for Sundar Pichai's "ascension" to CEO, and for a slimmed-down search engine company that seeks to become more "agile." Consumers may wonder if that "A" also stands for "altruism." Pichai's work ethic and congeniality helped drive his ascension to the top, and he'll need both to redirect the mounting mistrust of Google -- his greatest challenge yet.
Will Google Win the Alphabet Game?
August 13, 2015
Google suddenly announced something much bigger. It is splitting itself into several different companies under one master brand called "Alphabet." Splitting up is what Google has needed to do for several years. The idea of creating a master brand makes enormous sense for a company like Google, which is an octopus with many arms. However, it is only right if it is done correctly.
Now Google Knows Its ABCs
August 11, 2015
Google on Monday announced a restructuring that will make it a wholly owned subsidiary of a new umbrella company called "Alphabet." Product Chief Sundar Pichai will take over as CEO of Google, while Google cofounders Larry Page and Sergei Brin will be CEO and president, respectively, of Alphabet. Pichai "is ... the right person to lead the core Google search effort," said Covestor's Barry Randall.
Google on Universal Right to Be Forgotten: Fuhgeddaboudit
August 7, 2015
Google last week asked French regulators to withdraw a demand to universally delist from search results links to information about French citizens who wish to be forgotten on the Internet. Any European can ask to have certain links about them removed from search results that appear in Europe, and Google will grant those requests if they meet specific criteria.
The Art of E-Commerce Site Search
July 6, 2015
Providing an effortless shopping experience is a key driver to the success of any e-commerce business. E-commerce search is a big factor in this experience and when done right can provide a significant competitive advantage. An effective on-site search experience leads to higher sales and increased customer loyalty. A substandard search experience can lead to the permanent loss of a customer.
Microsoft Is Looking More Like the House Nadella Built
June 30, 2015
Some aspects of CEO Satya Nadella's vision for Microsoft are becoming more clear. For one thing, the company's interest in advertising is seriously on the wane. Microsoft reportedly has handed off most of its digital advertising sales business to AOL. Microsoft will retain control of its search advertising sales, however, and Bing will replace Google as the engine powering AOL's consumer searches.
Yelp Study Blasts Google for Screwing With Search
June 30, 2015
Google has been tampering with the responses its search engine gives to queries and, as a result, has been hurting social welfare, alleges a survey conducted by Michael Luca, a Harvard Business School economist, and Tim Wu, a professor at Columbia Law School and former FTC advisor. Yelp sponsored the research. The team last week sent a paper reporting the results to the European Commission.
Google Makes It Easier for Online Hunters to Gather Food
May 12, 2015
Google last week added an option that lets users place a food order directly from search results. Six providers are participating in the service: Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com. More are expected to join later this year. This could provide Google with an entry into the growing food-delivery market. Consumers increasingly are searching online for food options.
Twitter Takes It on the Chin
April 30, 2015
Twitter's stock took a hit when investors got an early look at first quarter earnings, leaked just ahead of closing time on Tuesday, ahead of the company's Wednesday announcement. Shares plummeted about 18 percent from Tuesday's opening price of $51.84. The slide continued on Wednesday, with the loss of a couple more percentage points, and the share price hovered near that level through Thursday.
Google Unleashes Mobilegeddon on Unprepared Websites
April 21, 2015
Google on Tuesday initiated changes to its search algorithm to address increased use of mobile devices, and there is about a week left before the full impact of its new metric is felt in full. Due to its ability to seriously hurt the revenues of small and mid-sized sites, the change is being referred to as "Mobilegeddon." About 60 percent of all Web traffic arrives on the wheels of mobile devices.
Mayer Wins Concessions in Rejiggered Microsoft-Yahoo Deal
April 17, 2015
Microsoft and Yahoo on Thursday said they were altering a search partnership that has been in place since 2009. Under the amended agreement, Yahoo no longer will exclusively serve Bing ads and search results for its desktop traffic. That means Yahoo can sell some of that desktop traffic to another party. "Yahoo has an opportunity for greater revenue from the deal," said tech analyst Jim McGregor.
EC Officially Tosses Google Into Hot Soup
April 15, 2015
The European Commission on Wednesday began official antitrust proceedings against Google, alleging abuses of its dominance in Internet search. The EC further opened a probe into Google's Android mobile operating system. In a Statement of Objections sent to Google, the EC notes that its preliminary investigation indicates the company has infringed European antitrust rules by stifling competition and harming consumers.
FTC Blasts WSJ's 'Misleading Narrative' on Google
March 26, 2015
FTC Chairwoman Edith Ramirez, along with Commissioners Julie Brill and Maureen Ohlausen, on Wednesday released a statement reaffirming the agency's decision not to prosecute Google over its search practices, and insisting it was in line with the recommendations of the FTC's staff. The statement refutes "recent press reports" suggesting Google got special treatment due to its political influence.
Cortana Could Edge Out Siri, Google Now
March 13, 2015
Microsoft later this year will offer its Cortana personal assistant as a standalone app for iOS and Android devices. The engine behind Cortana is "arguably better than [Siri or Google Now] simply because it's far more mature and comprehensive," said tech analyst Rob Enderle. The Cortana personal assistant evolved from the AI character Cortana in the Halo video game series.
Yandex Asks Russian Authorities to Drop the Hammer on Google
February 18, 2015
Yandex has asked Russia's antitrust authorities to look into whether Google is breaking the country's laws by not allowing preinstallation of third-party services on Android devices. Three smartphone vendors told Yandex last year that they couldn't install its search engine as the default, the company claimed. Yandex is seeking to have the Android OS unbundled from Google Search.
Is Paltrow More Qualified Than Mayer to Run Yahoo?
February 16, 2015
While working on a piece about bad decisions recently, I revisited Yahoo CEO Marissa Mayer's decision not to hire Academy Award winner and successful lifestyle author and blogger Gwyneth Paltrow for a lifestyle editing position...because she didn't have a college degree. Let's explore the idea of Paltrow running Yahoo -- and we'll also take a look at my product of the week: an amazing new curved phone from LG.
Is an Apple Maps Upgrade in the Works?
February 9, 2015
The ad on Apple's job site is innocuous enough, seeking an engineering project manager for Apple Search. However, that raises questions about whether Apple has plans to further improve its Maps app, possibly by strengthening local listings, which are increasingly important to businesses. "Apple may well revamp its street maps, as that application has far more value in an increasingly mobile world," noted Alan Pelz-Sharpe, a research director at the 451 Group.
Facebook's Place Tips May Lead Advertisers to Pot of Gold
February 2, 2015
Facebook last week announced Place Tips for iPhones, a feature that will give subscribers location-based recommendations at the top of their News Feeds. No mention was made of launching Place Tips for Android or Windows Phone devices. Tapping on Place Tips will call up the information, which will include posts and photos friends have shared about a particular place.
Auto Insurance? Just Google It
January 12, 2015
Google reportedly is gearing up to launch a shopping and comparison site for auto insurance in the United States. The company has been operating such a site in the UK, dubbed "Google Compare," for the past two years. Although it apparently has been beset by delays, an entity called "Google Compare Auto Insurance Services Inc." now is licensed to do business in 26 states.
Google Joins Charlie Hebdo Solidarity Movement
January 9, 2015
Google has donated nearly $300,000 to help French satirical weekly Charlie Hebdo make its largest print run ever, following Wednesday's massacre at the magazine's Paris office. Its normal production run numbers about 60,000 copies, but the surviving staff plan to print a million issues next week. A number of media outlets also have pledged to help keep the publication alive.
No News Is Google Spain News
December 11, 2014
Google on Thursday said it will close Google News in Spain, as of Dec. 16. That's in reaction to a new law that will take effect in Spain in January. The law requires all Spanish publications to charge content aggregators for publishing any part of their content. Spain's new law is "a perverse policy," said Ronald Gruia, director of emerging telecoms at Frost & Sullivan.
Facebook Search Tool Finds Posts in a Haystack
December 9, 2014
Facebook has made it possible for users to perform keyword searches for individual posts on the social network. "With a quick search, you can get back to a fun video from your graduation, a news article you've been meaning to read, or photos from your friend's wedding last summer," said Tom Stocky, Facebook's vice president of search. Users still have the option of using search phrases as well.
Google Sets Its Sights on the Under-12 Set
December 8, 2014
Google soon will begin targeting kids 12 and under with tailored versions of its products, likely including its search functionality, along with offerings such as YouTube and Chrome. The company is pushing to change make its products fun and safe for children, Pavni Diwanji, Google vice president of engineering, said last week. The new initiative reportedly will begin next year.

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How to increase buyer confidence and sell more online