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Crafting an Online Strategy, Part 4: Homegrown Marketing
April 27, 2016
As a maker in an e-commerce world, you have to get the word out about what you're creating. Whether you're crafting candles or jewelry, marketing leads to sales. It's one thing to set up a booth at a craft fair and meet customers face to face, but it's another thing entirely to market online. Becoming comfortable with digital marketing techniques needs to be one of your primary priorities.
Sports Fans and Social Media, Part 2: Perils, Pitfalls and Best Practices
April 22, 2016
This fall will see a 10-game pilot of professional football streamed on social media -- Twitter, to be specific. It's a continuation of the NFL's search for gold in the veins of digital broadcasting and an opportunity for sports brands to forge new and deeper relations with fans. For teams looking to bolster their brands, social networks have evolved into a critical channel.
Chatbots Drive Shopify's Kit CRM Deal
April 15, 2016
Shopify on Wednesday announced that it has agreed to purchase Kit CRM, whose Kit chatbot automatically sends out marketing text messages for online stores. It also lets businesses run targeted ads on Facebook and Instagram, make recommendations based on store activities, post on social media and use functionality provided by other social media apps, Shopify CMO Craig Miller said.
Oculus' Controversial ToS a Stark Reminder of Its Facebook Parentage
April 4, 2016
Oculus last week updated its terms of service to accompany the release of the Oculus Rift virtual reality headset, raising privacy and content ownership concerns. Software will be installed to monitor how the device is used, and the usage data will be sent back to Oculus and its parent company, Facebook, according to the terms of service. Collected data could be shared with third parties.
For Many Users, Instagram Algorithm Is Not a Pretty Picture
March 30, 2016
Instagram on Monday moved to calm concerns among some users about a proposed change in the way content appears in their feeds. Celebrities such as Kylie Jenner and Cindy Crawford fueled the anxiety by urging their followers to enable a feature on their mobile devices that would notify them whenever those celebrities post to Instagram. The company assured users that their feed weren't changing yet.
Scientists Track Sloshed Tweeters in Real Time
March 21, 2016
Applied machine learning techniques can identify tweeters' behaviors in real time and locate them to within 100 meters, according to a paper Rochester University computer scientists published earlier this month. The team focused on discovering patterns of alcohol use in urban and suburban settings to better understand where and how people drink.
Instagram's New Algorithm Promises Most Favorable Sorting
March 17, 2016
Instagram on Tuesday announced plans to dump chronological posts in favor of algorithmic recommendations. Users miss about 70 percent of the content that flows through their feeds, which the company attributed to its growth and its system for ordering content. The new algorithm, which will begin rolling out in the coming months, will weigh the content by relevancy to the user.
A Future Without Work?
March 17, 2016
Periodically, a blatantly silly idea gains currency, spreading throughout society, and it has one of two effects: Either it scares the heck out of people, or they become enraptured with its seeming plausibility. Last week, The New York Times published a piece set as a dialog between two economics writers, titled, "A Future Without Jobs?" I thought it fell into the silly category.
Generation Customer: Defined by Attitude, Not Age
March 7, 2016
I hate the idea of chopping our population into generations: the Greatest Generation, the baby boomers, Generation X, Generation Y, millennials and so on. The assumption is that everyone born during an arbitrarily selected time period shares certain traits. It also results in people projecting ideas -- often romantic ones -- onto huge groups of people.
Facebook May Launch Risky Messenger Ad Program
February 22, 2016
Facebook has been preparing to push personalized ads through its Messenger app, according to a report last week. The company will allow brands to send their own marketing materials through the popular chat app, suggests a leaked document apparently intended for Facebook's advertising partners. The changes could go into effect during the second quarter of the year.
Facebook Takes On Yelp, Angie's List
January 2, 2016
Facebook recently launched a service for members that provides recommendations and ratings on shops and service providers, a move that puts it in direct competition with Yelp. The tool provides star ratings on local service providers, including doctors, veterinarians and event planners. Users can leave references that detail their experiences with merchants or service providers.
Forecasting 2016
December 23, 2015
My favorite Boston FM radio DJ was Charles Laquidara, who would end his show with the words, "If the creek don't rise, if the good Lord's willing, if there ain't no meltdown, we'll do it all over again tomorrow right here on The Biiiiig Mattress!" It impressed me that even one day out, he'd caveat his prediction of being there tomorrow. Unlike my hero, I will attempt to forecast the year ahead.
CRM Predictions: Spotting the Critical Connections
December 22, 2015
At this time of the year, there's a clamoring among the business publishing class for predictions. That is partly because prediction stories are considered easy to write, and once they're done the staff can go celebrate the holidays while their publication continues to deliver content. However, having written a lot of prediction stories in the past, I can tell you that they are not easy to write.
Twitter Sics Promoted Tweets on Logged-Out Users
December 11, 2015
Twitter on Thursday revealed it's testing the expansion of promoted tweets aimed at logged-out users. The company has been searching for ways to monetize the patronage of the roughly 500 million logged-out users per month who hop off Google for a moment to read tweet or two. The glue here is more tweets, more content. The test will enable logged-out users to view promoted tweets.
Facebook Lets Ordinary People Try Out Live Video
December 7, 2015
Facebook last week launched a beta of its Live Video service for a small percentage of iPhone users in the United States. Live Video reportedly will be available for the Android platform at a later date. Facebook also has launched a pilot to make it easier to share videos from mobile devices. Some iPhone and Android device users can tap the "What's on your mind?" prompt to trigger a drop-down menu of the options they can share.
How to Go Viral: E-Commerce Marketing Strategies
December 1, 2015
Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important to have a balanced and far-reaching strategy -- one that's just as focused on reaching long-term goals as it is on going viral.
Hootsuite Adds Social Chops to Microsoft Dynamics CRM
November 17, 2015
Hootsuite on Tuesday announced an integration with Microsoft Dynamics CRM, Microsoft SharePoint and Microsoft Yammer. The collaboration will let enterprises use social content in meaningful ways for social marketing, social selling, social customer support, and internal collaboration, noted Kevin Zellmer, Hootsuite's vice president of corporate and business development.
Channel Choosing: Where and How to Sell Online
November 10, 2015
Selling products online requires answering one basic question: where? Beyond traditional business websites, entrepreneurs have a cornucopia of choices, including Etsy, Amazon, eBay and Facebook. Making use of these alternatives can be a vital part of a business' sales strategy. Choosing where to sell products online requires evaluating the fit between channel and product.
SAP's New Jam Communities Promise Stickier Customer Experience
October 23, 2015
SAP this week released SAP Jam Communities edition for Hybris, which delivers real-time product and service information to customers on company websites. The software can display personally relevant recommendations and reviews directly to customers in e-commerce stores. In essence, it lets companies embed access to relevant material and include a buy button in online customer community pages.
Twitter Talks Up New Storytelling Tools
October 22, 2015
Twitter announced two tools, a Collections API, and an ecosystem of partners designed to let publishers organize tweets to better tell a tale. The API creates a single Collection ID that can be used to edit, update and publish a story from any tool in the Twitter ecosystem. Publishers can find tweets and organize them into a single story, then display them on their own websites or in their apps.
Fantasy Sports: Socializing Betting
October 16, 2015
It passes through the channels of federal laws, spills across state lines and even bleeds into the protected realm of college sports. The multibillion-dollar industry that is fantasy sports has stood up to legal challenges so far, but the surging sector still battles problems with perception and faces questions about its future. Allegations of insider trading recently aren't the only issue.
Facebook Sets New Lures for Video Viewers
October 15, 2015
Facebook on Tuesday revealed it's experimenting with making video clips easier for users to find in its mobile and desktop applications. In coming days, a limited number of users will see the new format. "We look forward to seeing how people use it to discover, watch and share videos with their friends," said Will Cathcart, vice president of product management at Facebook.
Customer Engagement in the Age of the Silent Traveler
October 9, 2015
The rise of social media has given customers a new platform for interacting with travel and hospitality companies, from airlines to car rental agencies. Today's travel customers primarily use these digital technologies to coordinate logistics and log complaints; gone are the days of calling a reservation specialist to book flights or running through seating options at the check-in counter.
Benioff Flees Facebook in Search of Peace
October 2, 2015
Salesforce CEO Marc Benioff has quit Facebook and shut down his account, sparking speculation as to his motives. Is Salesforce at odds with Facebook? Is Facebook COO Sheryl Sandberg no longer Benioff's BFF? Is Salesforce planning something with Twitter? "I'm on a FB pause," Benioff posted on Robert Scoble's Twitter account, in response to his query. "It was too overwhelming to keep up to date."
Spredfast Gets Something to Shout About
August 25, 2015
Spredfast last week announced its acquisition of Shoutlet, a social data aggregator. Shoutlet has been a "huge innovator" in the social CRM space, said Spredfast CEO Rod Favaron. "With this acquisition, Spredfast gains that technology as well as the team that built it. It's a game changer. ... Customers will have more ways to understand their audiences and impact the customer journey."
Twitter Goes Long With Historic Tweet Access
August 13, 2015
Twitter on Tuesday announced a search API that will give business users instant and complete access to every historical public tweet about a subject of interest. Based on the Historical PowerTrack and 30-Day Search API tools developed by Gnip, which Twitter purchased last year, the API lets users search tweets back to March 2006, when the first one was posted.
Facebook's Place Tips May Lead Advertisers to Pot of Gold
February 2, 2015
Facebook last week announced Place Tips for iPhones, a feature that will give subscribers location-based recommendations at the top of their News Feeds. No mention was made of launching Place Tips for Android or Windows Phone devices. Tapping on Place Tips will call up the information, which will include posts and photos friends have shared about a particular place.
Google Sets Its Sights on the Under-12 Set
December 8, 2014
Google soon will begin targeting kids 12 and under with tailored versions of its products, likely including its search functionality, along with offerings such as YouTube and Chrome. The company is pushing to change make its products fun and safe for children, Pavni Diwanji, Google vice president of engineering, said last week. The new initiative reportedly will begin next year.
Hear, Hear: The Rise of Social Listening
November 24, 2014
Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets. To pull it off, Evian coordinated its social listening efforts and its marketing strategy -- a valuable combination for brands that want to make use of what they hear online.
Twitter Opens Entire Multibillion-Tweet Gold Mine to Searchers
November 20, 2014
Twitter this week began indexing every public tweet posted since it began operating in 2006. "Our long-standing goal has been to let people search through every tweet ever published," said Yi Zhuang, who led the project team. Use cases Zhuang cited for the new infrastructure include results for entire TV and sports seasons, conferences, industry discussions and long-lived hashtag conversations.
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What do you think about Hillary Clinton's use of private email servers during her term as Secretary of State?
She broke the law and should go to jail.
She violated guidelines -- the issue is overblown.
She placed important state department information at risk.
Her servers might have been more secure than the government's.
I really don't care one way or the other.