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Twitter Flies Advertiser API February 21, 2013 
Twitter launched an API for advertisers Wednesday, a move designed to help the social network boost revenues to better compete with its Internet ad competitors. The company has had an ad structure in place since 2010, when it launched its Promoted Tweets program, which allows advertisers to push 140-character ads on user feeds.
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Burger King Grilled, Jeep Sideswiped During Twitter Hacks February 19, 2013 
The Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media. Burger King was the first brand to report problems Monday.
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Building Social Into the Customer Service and Support Infrastructure February 19, 2013 
Surprisingly, many customer service organizations have yet to put their toes in the water when it comes to social media engagement. In fact, fewer than half of them actively respond to consumer complaints via Twitter and other social media channels. For companies that do actively engage in social media for customer support purposes, the average response time is an estimated 24 hours.
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Facebook Hopes Friends Will Let Friends Promote Posts February 15, 2013 
Facebook is allowing users with a little extra money to promote the status updates, photos or videos of a friend on the social network, according to multiple media reports. The world's largest social network uses certain algorithms to determine which posts get the most traction on Facebook.
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IntelliBuzz Helps Brands Keep an Eye on Social Media Mentions February 15, 2013 
Intelliverse has rolled out a new cloud-based tool that monitors social media for brand mentions and responds when appropriate. IntelliBuzz is simple enough that a company with minimal IT resources in-house -- that is, a computer and an Internet connection -- can manage this outreach just using the app.
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Twitter Buys Bluefin to Solidify Hold on Second Screen February 06, 2013 
The tweets were flying this week, and not just about Beyonce and blackouts at the Super Bowl. Twitter was itself the subject of tweets following the announcement late Monday that it had inked a deal to buy social TV analytics firm Bluefin Labs. Terms were not disclosed.
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Online Warm-ups: Super Bowl Advertisers' New Game Plan February 01, 2013 
As the U.S. prepares for kick-off of Sunday's Super Bowl, advertisers already have their plays in motion. Many of the commercials are already viewable online, and ads get support from online components. Over the past few years, the brands who buy air time for the Super Bowl have begun posting their commercials online in advance.
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Pinterest Plays With More Prominent Pics January 31, 2013 
Pinterest, the social scrapbooking site that has quickly captured the Web's attention, this week rolled out a beta test of a redesigned look that features larger pictures and a new way of navigating pages. The biggest change to Pinterest is that images are larger, and there's more information on pins.
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Fruit of Twitter's Vine Could Be Rotten for Business January 29, 2013 
This week's revelation that a pornographic video briefly made the "Editors Picks" recommendations for the new Twitter app Vine is raising questions about whether the ultra-short form video-clip sharing app is at risk for more such content -- and whether this could scare users away from the service. The app, now available for iOS devices, was recently purchased by Twitter.
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Should Businesses Like a Facebook Graph Search Built on Likes? January 16, 2013 
So now we know why Facebook and Mark Zuckerberg have been so busy recruiting
former Google big brains: They coveted their mastery of algorithms, their sure-footedness in navigating mountains of Web-based data. The result? Facebook Graph Search, announced Tuesday by Zuckerberg. Those who were quick to ask for invites will soon get to play with the beta version.
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Turn Your Marketing Inside Out January 12, 2013 
When asked why he robbed banks, Willie Sutton famously replied "because that's where the money is." Many e-commerce businesses adopt Willie's strategy by focusing their marketing efforts where all the people are. That may work for robbery, but it's a poor strategy for e-commerce. Instead, adopt an inside-out strategy by focusing where the fewest people are. Here's why, and how.
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'Going Native' Boosts Mobile Ad Outlook December 20, 2012 
The U.S. mobile advertising outlook is a bit rosier, according to eMarketer's latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising -- which includes display, search and messaging-based ads served on mobile phones and tablets -- is expected to see a 180 percent increase this year.
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Fans Willing to Pony Up for M&M's Tasty Advergame December 17, 2012 
Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid being eaten, the new game has the group -- and all M&M's -- in peril of being dropped into hot milk chocolate.
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Getting Out There: Strategies for Social Media Advertising December 05, 2012 
When the first banner ads came out in the 1990s, they attracted lots of attention -- and lots of click-throughs. Since then, though, their effectiveness has plummeted, forcing businesses to think creatively about the future of online advertising. This future is likely to include a mix of social media influencing, content marketing, and in-depth storytelling.
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Facebook May Win Sponsored Stories Settlement - but the Ads Don't Work December 05, 2012 
A U.S. district judge has given preliminary approval to Facebook's attempt to settle a class action lawsuit alleging the company violated members' privacy rights by using their images in Facebook's Sponsored Stories ad format. The settlement would give $10 each to those who objected to their images appearing in the ads.
Privacy advocates were less than enthused.
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Social Media Ripe for Savvy Advertising December 04, 2012 
In just a few short years, social networks have become deeply entrenched as a means for consumers and businesses to connect online. Consumers spend more time on social networks than on any other category of sites, according to the latest social media report from NM Incite/Nielsen. That amounts to roughly 20 percent of their total time online using personal computers and 30 percent using mobile devices.
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Study: Many Shades of Like in Brand-Consumer Engagement November 29, 2012 
A Like on Facebook goes a long way. Seventy percent of consumers who engage in social media make purchases from brands they are connected to, according to a new study released by SocialVibe. Connections form when a consumer clicks Like on Facebook, Follows a brand on Twitter or interacts with a brand's presence on other social networks including YouTube, Pinterest or Google+.
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Report: The Big Money Is on Social Ads Going Native November 28, 2012
Social media advertising revenues will double by 2016, and native ads -- such as sponsored stories on Facebook and promoted tweets on Twitter -- will be its fastest-growing segment, according to a forecast from BIA/Kelsey. The channel will grow from $4.6 billion in 2012 to $9.2 billion in 2016, predicts the report.
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Mobile Makes Its Mark on $1.5B Cyber Monday November 27, 2012 
Cyber Monday online sales broke records this year, clocking in at 30 percent higher than 2011, according to IBM Smarter Commerce. Sales are expected to reach $1.5 billion for the day, making Cyber Monday 2012 the biggest online shopping day in history, comScore projects. Including high online sales over Thanksgiving and Black Friday, 2012 is shaping up to be a robust online holiday season.
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A Matter of Timing: Seasonal Marketing Strategies for SMBs November 27, 2012 
It makes sense to watch the calendar when putting together a marketing plan. Holidays, seasons and events, after all, drive sales. "There's good reason to ride the coattails of seasonal events and holidays," said Shannon Byrne, marketing coordinator at BlueGlass Interactive. "When done right, it provides fresh ideas, generates buzz, and improves SEO."
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