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What the Election Says About Social CRM November 14, 2012 
I tried to wait a bit before commenting on the election and the Social CRM implications partly out of respect and in part to give everyone a chance to rev down. Besides, these observations have much more to do with social media than with any political party or policy initiative, so please believe me when I say, I come in peace.
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Sensewhere Goes Hyperlocal With Social Advertising November 09, 2012 
There's no better time to get an offer than a few steps into a store -- or so believes Sensewhere, a company focused on hyperlocal interactions with consumers. It just released Adwhere, a location-based mobile application that can position consumers who are indoors and otherwise out of reach of GPS.
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The New Marketing October 31, 2012 
I spent a day last week in Boston attending a conference called the "Inbound Marketing Summit" organized by my friend and former analyst Allen Bonde. Inbound marketing IMHO is taking off in some important dimensions. Inbound marketing is a cool idea that's been pushed by multiple companies recently. For instance, HubSpot held its user meeting early in the summer, and it was all inbound marketing all the time.
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Companies Quake Under Social Sword of Damocles October 29, 2012 
Forty-seven percent of all social media users have used their networks to get customer service from a company, with usage as high as 59 percent among 18-24 year olds, according to a new study from NM Incite. Almost one in three social media users said they preferred to contact a company that way, and companies have learned to respond in kind.
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Social Marketing: Right Idea for the Times October 24, 2012 
You might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry -- and pundits like me -- to generate more business. Well, you'd be right about some of that, but I'd like to argue that the idea is more than hype and is, in fact, in sync with the times. Conceptually, marketing and sales have not changed for a very long time.
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At a Billion, Facebook Is Still Figuring Things Out October 05, 2012 
This week CEO Mark Zuckerberg announced Facebook has reached 1 billion active monthly users. The number is a nice round one for the firm to publicize -- especially in light of the past few rocky months. However, like anything Facebook these days, the announcement was accompanied by a healthy dose of skepticism on Wall Street.
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Facebook Scans Private Conversations to Pad Likes October 05, 2012 
It isn't too hard to see what Facebook users Like, but on Thursday reports surfaced online about something few if any users would find likeable. It appears that sending links via private messages through the social network results in extra Likes for the link targets -- never mind that the link you're sharing may concern something you abhor. Call it a case of Like fraud.
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YouTube Grows Up: The Maturing of a Medium October 03, 2012 
Remember Charlie? YouTube isn't just about cat videos and basement productions anymore. Charlie's a big boy now, and YouTube has been growing up too. The site has evolved into a full-fledged social media platform, and entertainment companies and other businesses have begun to take note. "In a world of short attention spans, text is no longer enough," said Phil Starkovich, president of Sincell.
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F-Commerce: Business Boom or Bust? September 29, 2012 
Discussions on Facebook's IPO and inability to market successfully have been a topic of discussion for months. Sure, Facebook has a reach of nearly a billion users, but until it can be successfully monetized, is investing in Facebook commerce a boom or a bust? The real discussion is whether Facebook is a good vehicle for marketing.
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Facebook Jettisons Phony Likes September 28, 2012 
As promised last month, Facebook is beginning a purge of so-called fake Likes from its social network. These are Likes that have been generated by malware, fake accounts or bulk purchase services. When Facebook announced its initiative last month, it theorized that less than 1 percent of Likes on any given Facebook page would be removed.
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Twitter Travels to the Beat of a Different Drum September 27, 2012 
If Twitter were a child, it would be the last one at the dinner table, eating its food on its own schedule -- never mind that everyone else had finished. To wit: Not too long ago it was still resisting pressure to roll out advertising until it was good and ready. Now, that same stubbornness is on display again. The microblogging site has no plans to go public or put itself up for sale.
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EPIC Worries Facebook Could Follow You to the Mall September 25, 2012 
Facebook came under fire again on Monday as a privacy advocate called for the Federal Trade Commission to investigate the social network's relationship with data marketer Datalogix. This wasn't just another instance of what have become typical privacy concerns with Facebook.
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Bizo Gives Social a Twirl in B2B Target Marketing September 24, 2012 
Bizo, an online marketing provider that focuses specifically on the business segment, has introduced two new apps that refine its marketing reach. Bizo Company Targeting and Bizo CRM Retargeting are tightly integrated with Salesforce.com, although it is not necessary to be a Salesforce.com client to use them. "Bizo helps marketers reach business audiences across the Web," said CEO Russell Glass.
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Lead Generation in the Social Revolution September 21, 2012 
To grow a business, you need leads. So how do you fill the funnel, especially if you're a small business that no one has heard of yet? Ten years ago, the formula was pretty simple. It was all about driving traffic to your website, getting people to fill out a form, and then following up with them using sales reps or email marketing.
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Facebook's Poor Aim May Cost It Display Ad Lead September 20, 2012 
Google is poised to climb past Facebook and be this year's top earner in display ad revenue, according to new research from eMarketer. Google is expected to earn $2.31 billion in display ad revenue this year, a 38.5 percent jump from last year, just ahead of Facebook's expected $2.16 billion in earnings, up 24.4 percent from a year ago.
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Sage Act Hones Social, Mobile Tools for Small-Biz Marketers September 10, 2012 
Sage North America has rolled out Sage Act 2013, a new iteration of its flagship application that has been enhanced with mobile, social and email marketing capabilities, as well as new smart task automation functionality. The focus is on contemporary trends of interest to SMBs, said Brandon Balsley, director of Sage Act product management.
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Twitter Flutters Above Facebook in Mobile Ad Income September 07, 2012 
Twitter is ahead of its social networking competitor Facebook in mobile advertising revenue, but that lead could reverse given Facebook's recent ad initiatives, according to new research from eMarketer. The study includes a tally of U.S. mobile advertising revenue for major companies including the competing social networks, and offers projections for future revenue.
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Microsoft Makes Staffing Push Into China September 06, 2012 
Microsoft plans to hired an additional 1,000 employees in China over the next year, bringing the company's total in the country to 4,500, according to Reuters. The move is designed to tap into what Microsoft sees as an integral market for future growth. The company has struggled to gain ground in China's IT market, which is flooded with cheap software.
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Twitter Helps Advertisers Home In August 31, 2012 
Twitter is rolling out new ad-targeting capabilities that will allow marketers to identify and send messages to consumers based on their interests or likes. So, a consumer who has indicated an interest in gardening would be shown ads for gardening and outdoor-living products.
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Google Study Dives Into Multiscreen Marketing Madness August 30, 2012
It has been clear for some time that consumers are using multiple devices to access the same content. Sometimes they will access a particular piece or type of content only from a mobile device -- say, a website optimized for mobile news while commuting to work on public transportation. Sometimes they will shift from screen to screen.
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