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Marketers Now Get to Slap G+ Posts All Over
September 11, 2013
Facebook and Twitter both added embedded-post capabilities to their platforms last month, and now Google has brought similar functionality to Google+. Both embedded posts and an author-attribution feature were unveiled by Google earlier this week, in fact, giving individuals and businesses a way to gain greater visibility. The changes help retain the identity of the person who originally posted on Google+.
Twitter Gets Serious About Shopping
August 28, 2013
Twitter has hired former Ticketmaster CEO Nathan Hubbard as its first head of commerce, with the goal of adding an online shopping component to its offerings. Twitter plans to give partners tools to more effectively offer their goods and services, perhaps then taking a commission on sales. Twitter's entry into the online commerce space is a logical next step, said Ignite Social Media's Jim Tobin.
Failed Funding Effort Blunts Canonical's Ubuntu Edge
August 23, 2013
Canonical raised more than $12 million over 30 frantic days of crowdfunding its ambitious Ubuntu Edge superphone project, but it was still short some $20 million by the time the effort closed on Wednesday. The company's target was $32 million. "We raised $12,809,906, making the Edge the world's biggest ever fixed crowdfunding campaign," wrote Canonical founder Mark Shuttleworth.
In Mobile Video Ads, Good Things Must Come in Small Packages
August 20, 2013
When the expected surge in mobile video advertising arrives, it's not just consumers who will have adjustments to make. Rather, marketers will also have to make some changes to accommodate the growth in this up-and-coming format. In this new world, the motto will be "short and sweet" -- as in 15 seconds, said Anthony Iacovone, founder and CEO of AdTheorent.
Google to Microsoft: No HTML5, No YouTube App
August 16, 2013
The war of the words between tech giants Microsoft and Google heated up considerably this week when Google blocked a relaunched YouTube app for Windows Phone, causing Microsoft to lash out and question the validity of Google's complaints. "It seems to us that Google's reasons for blocking our app are manufactured," wrote Microsoft's David Howard.
Starstruck Facebook Preps New Celebrity Come On
August 15, 2013
Facebook reportedly is testing a VIP-only mobile app that would encourage celebrities to choose it over other social networks for posting photos and updates, as well as interacting with fans. The mobile app would make it easier for celebrities or their staffs to post content and status updates, as well as drive user engagement by quickly responding to fan comments, questions and reactions.
Al-Qaeda Mocked After Seeking Suggestions on Twitter
August 15, 2013
A recent tweet from Al-Qaeda asking for ideas on the "development of jihadist media" set off a deluge of responses mocking the extremist group. Terrorism expert J.M. Berger, who has more than 13,000 followers, tweeted about Al-Qaeda's call for ideas along with the Islamic hashtag the group wanted to use. After that, the trolls took over.
An Obstacle-Strewn Path Awaits Mobile Video Ads
August 13, 2013
As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared. Even more concerning, however, is that our wireless infrastructure is not ready for it, either. Perhaps worst of all, consumers do not appear eager to shoulder the burden of this ad format and the bandwidth it gobbles up.
Mobile Is About to Get Serious About Video Ads
August 06, 2013
Mobile marketers beware: A new ad format is poised to become very popular -- and there are questions whether the mobile ecosystem will be ready to handle it. That format is online ads. Of course, it is a channel that has been around for a while, and mobile sites have adapted to it. However, can mobile sites handle the scale and demand that a Facebook juggernaut will deliver?
Facebook Extends Its Reach With New Embedded Posts
August 01, 2013
Hard on the heels of its recent venture into mobile gaming, Facebook on Wednesday debuted its latest social networking innovation: embedded posts, a feature that allows users to add public posts from Facebook to their blog or website. Embedded posts can be most any type of content seen on Facebook, including pictures, videos, hashtags and news articles.
Rosy Q2 Report Sends Yelp Stock Skyward
August 01, 2013
Strong revenue figures helped Yelp beat analysts' expectations for the second quarter of 2013, sending its stock soaring by more than 20 percent following the Wednesday release of its earnings report. While the company reported a loss of 1 cent per share, revenue rose to $55 million, representing a full 69 percent increase from the same time a year ago.
VuPack Camera Mount Puts You Back in the Picture
July 26, 2013
One of the most fundamental keys to garnering interest in a democratically funded project is to propose something that people are going to seriously want. Wishy-washy concepts won't cut it -- it's got to be seductive. The svelte Pebble smartwatch is a good example of this funding technique, and it raised millions on Kickstarter. The Ouya video game console is another.
Twitter Says 'Our Bad' for Posting Fake Tweets by Real Users
July 25, 2013
When a tweet goes out on Twitter that a user didn't send, the concern is usually that the account has been hijacked by a malicious user. This week, however, three users on Twitter were surprised to find out that their user names and images had been used as examples in a marketing campaign created by Twitter itself. Fake tweets attributed to three real Twitter accounts were used in a graphic on the Twitter advertising blog.
Experian Steps Up Its Social Engagement Push
July 25, 2013
It can be difficult enough to market to consumers through one channel, but trying to work across channels compounds that difficulty considerably. Enter Experian Marketing Services, which recently upgraded its cross-channel marketing platform with several new features. Experian regularly updates its application, said the company's Jeff Hassemer.
Adobe Puts Marketers Into More Social Situations
July 19, 2013
Adobe has pushed further into marketing automation with the launch of Adobe Social, an application that expands the company's integrations with social networking sites and pretty much gives users a 360-degree view of their customers. Integrated with Flickr, Foursquare, Instagram and LinkedIn, Social will, in essence, enable real-time monitoring across thousands of social networks.
Crowdsourced Commerce: The Stunning Simplicity of Fancy
July 11, 2013
Social commerce website Fancy has racked up $53 million in funding from investors including American Express and actor Will Smith, according to press reports citing a July 3 SEC filing. The company currently is valued at $600 million. Fancy reportedly brings in about $3 million per month, and its backers include Twitter cofounder Jack Dorsey.
Digital Won't Kill the Book-Publishing Star
July 03, 2013
There's no question that books have gone digital. Sure, there are still paper books aplenty in a smattering of brick-and-mortar bookstores -- available through online outlets as well -- but there's no escaping the proverbial writing on the wall that book-selling behemoth Amazon.com now sells more electronic books than hardcover editions.
Local Firms Can Ignore Online Reviews at Their Peril
June 28, 2013
It's no secret that online reviews play a key role in consumers' purchase decisions, but that's increasingly true for local brands as well, according to a report published Tuesday by BrightLocal. More and more, consumers are using the Internet to find local businesses, according to the company's Local Consumer Review Survey 2013.
FTC Leans on Search Engines Over Ad Labeling
June 27, 2013
The Federal Trade Commission's Bureau of Consumer Protection on Monday issued a letter to search engines including Google, Yahoo and Microsoft, advising them to provide better labeling and notification of advertising that appears alongside search results. The letter is an update to guidelines issued in 2002. "We have observed a decline in compliance," the FTC explained.
Your Social Media Manager Needs to Know Your Business
June 20, 2013
We all know by now that social media is important for business success. It plays a role in sales, marketing and support. Then there's the idea of social CRM -- on a basic level, the inclusion of social media-generated data in the customer record -- which can help shift the way a business interacts with customers to a more intimate and effective level. That's common knowledge.
Instagram Video Could Be Facebook's Mobile Ace in the Hole
June 18, 2013
Buzz is building over Facebook's rumored plan to launch a mobile video app for Instagram at an event on Thursday. Video functionality in Instagram, the company Facebook purchased for $1 billion in April of last year, would be a direct challenge to Twitter's Vine app. Vine lets users take 6-second videos on iOS or Android devices and share them on Vine's own network, Twitter or Facebook.
Crowdsourcing Entertainment Marketing via Social Media
June 17, 2013
Movie studios and TV networks increasingly are turning to social media for help with generating buzz about their upcoming releases and programming. Communities are building around favorite movie franchises and TV shows. Have movie and show producers really been listening -- and if they have, has anything changed because of what they've heard? Yes -- and maybe.
Facebook Pushes Public Conversations with New Clickable Hashtags
June 13, 2013
Social media websites including Instagram, Pinterest and Tumblr have all adopted the "clickable hashtag" widely popularized by Twitter, and on Wednesday Facebook joined the proverbial club. "To date, there has not been a simple way to see the larger view of what's happening or what people are talking about," explained Greg Lindley, a product manager at Facebook.
Facebook Pares Down Its Menu of Ad Options
June 08, 2013
Facebook will simplify its advertising structure in an effort to make it easier for marketers to determine which products will help them best reach consumers, the company announced this week. Advertisers currently face a choice of 27 different formats on the social network, but the streamlining effort will cut that back to fewer than half that number.

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