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Samsung Phone Captures Golden Moment at the Oscars
March 03, 2014
Several members of Hollywood's elite walked out of LA's Dolby Theatre clutching golden statues on Sunday, but it might have been Samsung that landed the largest victory at the event. Early in the show, host Ellen DeGeneres stopped to capture the moment by using a Samsung phone to take a selfie while on stage. She later repeated the gimmick from the audience -- surrounded by a bunch of stars.
4 Ways to Waste Great Marketing Opportunities
February 28, 2014
CRM has always purported to be about relationships, but it's often used primarily for sales. That's kind of a good news, bad news situation. The bad news first: CRM got a bad rap when it didn't become a sales panacea (mostly for adoption issues). The good news: It exposed a void in the mix that marketing automation rushed to fill. The key to successful relationships is communication.
Windows XP to Live On in China
February 25, 2014
A handful of Chinese Web companies are banding together to provide user support -- system upgrades, security services and the like -- to domestic users after Microsoft turns out the lights on Windows XP. Microsoft announced that it's going to punt on Windows XP in early April. Alas, an estimated 25-plus percent of China's computers run on the operating system. But fear not!
How Facebook Got Snookered in WhatsApp Deal
February 24, 2014
It's not often I see news that surprises me, but Facebook paying nearly $20 billion for an instant messaging app had me scratching my head. People have been paying too much for properties for some time, but this is crazy money for a class of product that stopped being trendy nearly a decade ago. I've come up with three reasons, none of which are mutually exclusive, as to how Facebook was tricked.
Facebook Wins WhatsApp Gold
February 20, 2014
Facebook on Wednesday announced the acquisition of WhatsApp in a $19 billion deal geared toward increasing its global connectivity. The company paid $4 billion in cash, $12 billion worth of Facebook shares and an additional $3 billion in restricted stock to acquire WhatsApp. Facebook was drawn to the company's ability not only to connect mobile users worldwide, but also to sustain rapid growth.
LinkedIn Beats the Bushes for Quality Content
February 19, 2014
LinkedIn is making a fresh push into the original content market by opening up its publishing platform. The company until now allowed only selected "influencers" to use the service's long-form publishing tools to craft posts offering professional advice, insights and inspiration to other users. Such influencers have tended to be well-known figures, including President Barack Obama.
Microsoft Dynamics CRM Gets a Fuel Injection
February 18, 2014
Microsoft on Tuesday unveiled a set of Microsoft Dynamics CRM features that will be generally available in the second quarter of this year. There are three main areas of change in this latest iteration: new marketing functionality; enhanced customer service options; and the introduction of a unified service desk for call centers. There are also additional social listening features.
New Gender Identity Options Let Facebook Users Be Themselves
February 14, 2014
Facebook on Thursday added custom gender options for users to identify themselves other than "male" and "female." Users now can identify themselves as bigender, androgynous, cisgender, or in one of more than 50 ways. The move initially applies only to the company's 159 million monthly users in the U.S. Facebook plans to provide the additional options to users outside the U.S. as well.
Twitter Struggles to Stay Aloft on Wall Street
February 06, 2014
Twitter on Wednesday announced Q4 2013 revenue of $243 million, up 116 percent year over year, and a 30 percent YoY increase in average monthly active users. Wall Street reacted by sending its share prices down 21 percent, and analysts promptly downgraded the company. That could be because Twitter's forecast was less than sanguine. It expects next quarter's revenue to decline.
The 3 Ages of CRM
February 05, 2014
I have written often about the connection between CRM and economics, almost as if one explains the other. While I still believe it in part, my thinking has evolved and become more nuanced over the last 15 years to the point that today I want to discuss my evolution. Social science is for me the obvious metaphor for CRM, but which social science? The first era of CRM can be explained by economics.
Facebook at 10: All Mobile Systems Go
February 03, 2014
This week in 2004, Harvard undergrads became the first group to use Facebook -- the social network launched at the college. Fast-forward a decade, and the company is a technology mammoth, with 1.23 billion users and profit of $1.5 billion for 2013. Facebook is by most accounts a gargantuan success, and it is putting the pieces in place for its next decade and beyond.
Aussie Prime Minister's YouTube Video Blocked as 'Spam'
February 03, 2014
A YouTube video posted by Australian Prime Minister Tony Abbott was blocked after what national media described as "mischievous" spam reports. The video, "Delivering on our Promises," was replaced with a boilerplate YouTube message saying that the video had been removed because of "a violation of YouTube's policy against spam, scams and commercially deceptive content."
Managing Big Data: Audience Measurement and Ad Targeting
February 03, 2014
The interaction of connected consumer electronics and digital media is creating vast and limitless amounts of user data, now commonly coined "Big Data." Many new business models are forming around these data, but for advertising, data have always been at the core of its business. Data of all varieties and volumes enable stakeholders to invest proportionally to the value of their media assets.
On Paper, Facebook's a Different Story
January 31, 2014
Facebook on Thursday announced next week's launch of Paper, a free app for iOS that combines user and curated content into a personalized news medium. Users can create stories as well as receive stories based on their interests and organized into sections. The sections cover everything from sports, world news and animal pictures to business, photography and food.
Slipshod Security, Human Frailty Made @N Ripe for Plucking
January 30, 2014
GoDaddy reportedly has admitted one of its employees handed out customer information to a scammer who carried out a scheme to obtain a prime Twitter account. Naoki Hiroshima, a developer at Echofon, this week detailed how the scammer was able to force him to hand over his prime Twitter account, @N. The scammer used social engineering to accomplish his goal.
Marketing Automation Report Card
January 29, 2014
After two years of fairly hectic activity in the marketing automation space, it might be useful to ask where all the commotion has gotten us. Once a captive of finance, which was concerned with reeling in marketing's costs and rationalizing expenses with known -- or at least knowable -- benefits, marketing automation emerged in the last couple of years as a powerful tool.
Twitter Cards Users Get to Play With a Full Analytics Deck
January 27, 2014
Twitter has launched analytics for Twitter Cards to help users determine how well their media-rich tweets are performing on the network. Twitter Cards allow developers, brands and publishers to add photos, videos, deep links, content previews, and other rich media to their tweets. The analytics service is intended to help Cards users gain deeper insights into how their content is spreading.
India's Tech Tax Complaints Deepen
January 23, 2014
Perhaps foreshadowing a sequel to their much-publicized tiff with Nokia, tax authorities in India are claiming that Infosys and HP each owe oodles in unpaid taxes. India is irked about deduction claims made for software and manpower that was, as The Register reported, "developed and deployed on clients' premises." If such deductions relate to clients' premises, they are disqualified.
Nextbee Gives B2Bs CRM Integration Links
January 20, 2014
NextBee has spent the last several months developing integration links to connect its referral and customer service products to the major CRM applications, including Salesforce, NetSuite and Microsoft Dynamics. The general idea of the integration is to combine NextBee's ability to track activities and provide incentives with the CRM system's customer service touchpoints.
Facebook Gets More Topical
January 17, 2014
Facebook on Thursday announced Trending, a new product designed to surface relevant and timely conversations occurring on the network. Displayed to the right of the user's News Feed, Trending will feature a list of topics that have recently spiked in popularity, personalized according to subjects of interest to the user. It will include topics that are trending across Facebook in general, as well.

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