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5 Ways to Use Snapchat to Target Millennials
September 18, 2017
Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you're trying to reach a younger demographic, it's somewhere you probably want to be. "Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active users," said Melissa Sanchot, head of marketing at MakeMeReach.
Russia, Fake News and Facebook: 24/7 Manipulation
September 11, 2017
Back when the Internet first came to be, there was the belief that the result would be more facts, less censorship, more intelligent discourse and less successful manipulation. Being able to converse with each other would lead people to be more honest, and our world increasingly would resemble a utopian ideal of peace and prosperity. Now, decades later, "fake news" has proliferated.
Ad Tech's Future Beyond Facebook and Google
August 24, 2017
Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value and grow? Advertising has gone through wave after wave of change over the decades.
What Tech Companies Are Doing Wrong With Extremists
August 21, 2017
It is starting to worry me how little the responses by tech firms will do to fix the problem of extreme views instead of just driving them underground. This is largely due to the excessive focus firms now have on how they are run. Companies tend to be run tactically, with officials more likely to make decisions that will seem to make a problem go away but do not deal with the cause of the problem.
Facebook Takes Another Stab at Neutralizing Fake News
August 4, 2017
Stung by charges that it allowed fake news stories to proliferate during the 2016 election cycle, Facebook on Thursday began rolling out broadly a feature meant to regain the trust of its members. The tool effectively will surround questionable stories with related news stories offering different perspectives -- a strategy intended to help readers discern where the truth lies.
Why Facebook's Willow Beats Apple's Saucer
July 31, 2017
Facebook knocked it out of the park with its financials last week, and a lot of its success comes from Zuckerberg's unique focus. Unlike other firms that jump from project to project, ranging widely from what makes them money -- like Google -- Facebook stays close to what made it successful. There is no stronger evidence than when you compare the two office projects from Apple and Facebook.
Facebook Adds Hardware, Software Vetting and 4K to 360 Live
July 26, 2017
Facebook has announced several updates to its live-streaming platform, including a new hardware and software vetting program used to create 360-degree video. Through its new Live 360 Ready Program, Facebook will review hardware and software and approve products that work well with its Live 360 offering. Products deemed "ready" for Live 360 will be allowed to display a Facebook Live logo.
Facebook to Launch Paywall in Response to Publisher Pushback
July 26, 2017
Facebook last week confirmed its plan to launch a paywall for content providers, a move that could ease longstanding tensions with traditional publishers who objected to giving away their print stories for free. Campbell Brown, former CNN and NBC News journalist and current head of Facebook's news partnerships unit, announced the plan at a New York digital media forum.
Google Launches Go-To Job Aggregation Site
June 21, 2017
Google has announced the launch of new job search aggregation technology. The new initiative will allow Google users to search for jobs either on mobile devices or personal computers, and to use a set of filters to obtain highly targeted results pulled from many different sites across the Web. Google aims to use its machine learning capabilities to make an immediate impact on people's lives.
Facebook's Original Programming Plans Take Shape
May 31, 2017
Facebook last week signed agreements with several content firms -- among them Vox, Buzzfeed, ATTN and Group Nine Media, according to reports. The deals are widely viewed as part of the company's strategy to attract millennials to its live-streaming Web content. Facebook will offer multi-tiered programming, according to a report that cited sources familiar with the plans.
Leaked Docs Spotlight Complexity of Moderating Facebook Content
May 23, 2017
The public got a rare view into how Facebook tries to keep offensive and dangerous content offline in a report published Sunday. Leaked confidential documents exposed the secret rules by which Facebook polices postings on issues such as violence, hate speech, terrorism, pornography, racism and self-harm, as well as such subjects as sports fixing and cannibalism.
New Deals Turn Twitter's Content Stream Into a River
May 2, 2017
Twitter has announced a partnership with Bloomberg to launch a 24-hour streaming news service -- one of a dozen new content deals Twitter has entered to drive user engagement. CEO Jack Dorsey and a group of top executives announced the slate of programming agreements -- which include concerts from Live Nation, sports from Major League Baseball and the WNBA, and a morning news show from BuzzFeed.
Instagram Snaps Up Rivals' Users
April 28, 2017
Instagram has reached a milestone of 700 million members while enjoying the fastest-ever growth rate in its history. The network has grown by more than 100 million members in the last four months. Its burgeoning growth can be credited to new features like Stories, live video and disappearing messages, the company said. User engagement with Stories has grown to more than 200 million people per day.
Internet Giants Ramp Up Fake News Defenses
April 27, 2017
Three major Internet brands this week announced initiatives to combat "fake news" online. Google revealed that it had tweaked its search processes to help bring high-quality content to the top of search result pages. Wikipedia founder Jimmy Wales announced a new online publication that aims to fight fake news by pairing professional journalists with legions of volunteer community contributors.
Facebook Builds a VR Space, but Will Anyone Come?
April 19, 2017
Facebook has announced the beta launch of Facebook Spaces, a new app that allows users to connect with friends and colleagues in an interactive virtual reality environment. It provides a way for social media users to hang out as they might otherwise in person -- even bridging great distances -- noted Rachel Franklin, head of social VR at Facebook. An avatar represents each user in the VR world.
Cleveland Murder Intensifies Scrutiny of Facebook Live
April 18, 2017
Video footage of a senseless murder in Cleveland, posted after the fact on Facebook Live, has attracted national attention to the role of the platform in criminals' minds. Authorities Tuesday morning announced that Steve Stephens -- the 37-year-old suspect wanted for the cold-blooded shooting of Robert Godwin Sr. -- shot himself to death after a short pursuit by Pennsylvania State Police.
Too Much Communication
March 28, 2017
The world is a smaller place because we have so many ways to connect and communicate, but it has created a generation gap, a gap of classes and perhaps even a culture gap. This may seem like a serious contradiction; after all shouldn't more means of communication bring us closer together? The obvious answer is yes, but unfortunately this is not the case.
LinkedIn Burnishes Sales Navigator for the Enterprise
March 23, 2017
LinkedIn on Tuesday launched an enterprise edition of its Sales Navigator product, with strengthened links to CRM. LinkedIn Enterprise Edition lets users send 50 emails on LinkedIn a month; adds Single Sign-On and other management features; and introduces TeamLink Extend, a tool that pools the networks of all the Sales Navigator users in an enterprise.
Trending Storylines Hone LinkedIn's Relevance
March 22, 2017
LinkedIn has begun rolling out Trending Storylines, offering curated feeds of the most interesting developing stories in a member's industry. Storylines are personalized for members through a combination of algorithms and the choices of LinkedIn's editorial team. The feeds may include perspectives from relevant influencers and news sources, as well as individuals in the member's network.
Pro-Turkey Hackers Hit Prominent Twitter Accounts
March 16, 2017
Hundreds, if not thousands, of Twitter users, many of them high-profile, were hacked Tuesday by someone who appeared to support Turkey in its diplomatic row with the Netherlands. Their accounts displayed a Swastika -- reversed to face to the right -- as well as the Turkish flag and hashtags to the Nazialmanya and Nazihollanda accounts, which displayed comments on the attack.
Facebook Gets Tough on Spy Apps
March 15, 2017
Facebook has updated its Facebook and Instagram policies to prohibit developers from using data obtained from those platforms in surveillance tools, according to Rob Sherman, deputy chief privacy officer. Facebook already has taken enforcement actions against devs who created and marketed surveillance tools in violation of the company's previous policy, he noted.
WhatsApp Field-Trials Business Chat
March 14, 2017
WhatsApp reportedly has been conducting tests of a business chat system with a number of companies that are part of the Y Combinator startup incubator. The API gives companies a direct line of communication with WhatsApp users. WhatsApp CEO Jan Koum last year said the company would seek to monetize the free chat service by providing businesses with direct access to consumers.
After Blowout IPO, Is Snap a Keeper?
March 3, 2017
Shares of Snapchat owner Snap Inc. soared higher on Friday, following Thursday's successful initial public offering. After debuting at $17.00 on the New York Stock Exchange, Snap shares rose 44 percent to $24.48 on Thursday, well above analyst expectations, placing the company's value at $28 billion. The stock continued to trend upward on Friday, trading at $27.16 by mid-day.
Twitter Adds Heft to Anti-Harassment Toolbox
March 2, 2017
Twitter on Wednesday announced that over the next few months it will roll out changes designed to increase the safety of users, including the following: Its algorithms will help identify accounts as they engage in abusive behavior, so the burden no longer will be on victims to report it; and users will be able to restrict their tweets to followers for a set amount of time.
Google's Jigsaw Launches Troll-Thwarting API
February 27, 2017
A new tool is available to check the persistent harassment of online trolls. Google's Jigsaw think tank last week launched Perspective, an early stage technology that uses machine learning to help neutralize trolls. Perspective reviews comments and scores them based on their similarity to comments people have labeled as toxic, or that are likely to result in someone leaving a conversation.
Snap Sells Itself as Camera Company as IPO Nears
February 27, 2017
As it approaches its IPO, Snap, maker of the popular Snapchat messaging app, is positioning itself as a camera company. "We feel like we're really at the beginning of what cameras can do," said Snap CEO Evan Spiegel. "Before, cameras were the best way to perfectly save or record something that you saw. They sort of helped augment memory -- but now, you know, cameras augment the way that we talk."
Social Marketing Grows Up
February 23, 2017
Before there was experimental data to support various contentions, it made perfect sense to believe that the likes and endorsements posted to friends on social media would drive more business. After all, didn't we all subscribe to the idea that a disgruntled customer would tell many more people about a brand's shortcomings than a happy customer would sing its praises?
Rich Content Makes WhatsApp Look a Lot More Like Snapchat
February 22, 2017
Facebook has rolled out a WhatsApp update that could threaten Snapchat's share of the mobile app messaging market. The update allows WhatsApp users to share photos and videos through the app's status area. Moreover, like WhatsApp text messages, content shared through status updates is protected by end-to-end encryption -- a key distinction between WhatsApp and its competitors.
Facebook Puts More Work Into Social Networking
February 21, 2017
Facebook last week launched new features for advertising job openings on the network. Although many companies already have been using Facebook to find workers, the new functionality formalizes its job search capabilities, the company said. U.S. and Canadian businesses can use the company's new jobs bookmark to list open positions and allow users to apply directly from the site.
Facebook Gets More In-Your-Face
February 17, 2017
Facebook this week announced new features for News Feeds videos, along with an app for TV. News Feed videos now have sound turned on by default in mobile devices. This can be disabled in the Settings menu. A larger format to present vertical videos now is standard on iOS and Android devices. The feature became available as a preview last year. A Watch and Scroll feature lets users minimize the video they're watching and drag it to any corner of the screen.
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