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Will Your Shopping Cart Roll to Where Your Customers Are?
April 20, 2013
Can I be everywhere my customers want to shop? The good news is that this rhetorical question is not all that far-fetched any longer. In its day, the Sears catalog revolutionized the consumer shopping experience and ruled the market. Decades later, it has been rendered obsolete by the ultimate, innovative consumer shopping medium -- the Internet -- and its current lead innovator, Amazon.
EA Spurns Social Game Wallflowers
April 16, 2013
Electronic Arts will shut down three of its less popular games on Facebook, citing waning interest in some of the company's social network offerings. Starting June 14, The Sims Social, SimCity Social and Pet Society will not be available to Facebook users. It was a difficult decision to kill the games, EA said, but user interest had plunged despite an initial positive response after the games launched.
What We Think We Know About Twitter Music: Presumably Uncondensed
April 15, 2013
Twitter has officially announced its forthcoming push into the digital music space. After weeks of rumors, including one that promised such a service would officially launch over the weekend, Twitter has announced that something, indeed, is coming. On Friday, Twitter made public its music website. Then it slightly revised the wording over the weekend to say "coming soon." There is a link inviting users to sign in.
Google, EU Reach Meeting of the Minds
April 15, 2013
In an effort to appease European regulators, Google for the first time has agreed to make legally binding changes to its search results. The changes stem from a two-year investigation into whether Google abused its online search dominance in Europe. The changes will not force Google to amend its algorithm, but instead will require it to clearly label search results from its own properties.
VCs Throw Foursquare a Hail Mary Pass
April 13, 2013
Foursquare, the poster child for check-in tech when the trend was hot, announced this week that it has raised $41 million in a new financing round. The funding was provided by private-equity firm Silver Lake and existing investors Andreessen Horowitz, O'Reilly AlphaTech Ventures, Spark Capital, and Union Square Ventures. What is striking about this transaction is that the funding was debt -- specifically convertible debt -- rather than equity.
LinkedIn's Mobile Strategy Gets a Pulse
April 12, 2013
LinkedIn on Thursday announced the $90 million acquisition of newsreader app Pulse, as the professional social networking site looks to add to its content and mobile strategies. Pulse, launched in 2010 by two Stanford University students, allows users to browse multiple media sources, including social networks, to choose the content they want to read.
Who Gets LinkedIn When an Employee Is Kicked Out?
April 10, 2013
After almost two years of litigation, a federal judge has ruled on a dispute between an employer and former employee over control of a LinkedIn account. The case turned on a specific Pennsylvania law about using the likeness of another individual, so the impact may be limited, but since there is so little litigation concerning LinkedIn or other social media sites, it is important to understand the issues and implications.
Tweets Added to Bloomberg's Financial News Portfolio
April 06, 2013
The Bloomberg business and financial news service has begun streaming Twitter feeds to the 310,000 subscribers to its Bloomberg Professional service, including many who work in front of the media company's terminals that are widely used on Wall Street and in the finance industry. Bloomberg classifies tweets by company, asset class, person and topic. Its Twitter filter lets users control and specify what they want to monitor.
Facebook Home Will Roll Out the Welcome Mat for Ads
April 05, 2013
Facebook fans will get the chance to have the social network take over their lock and home screens on certain Android phones as of April 12, thanks to the introduction of the company's Home apps. That prime mobile phone real estate will also serve as comfortable surroundings for advertisements when ads start cycling through Home's Cover Feed.
Facebook Stretches Out on Android's Couch
April 04, 2013
Facebook on Thursday announced a family of Android-based smartphone apps called Facebook Home, which can be downloaded from Google Play. "We're going to talk about how you can transform your Android phone into a great social phone," Facebook CEO Mark Zuckerberg said at a company event. He added that the company doesn't want to build "a phone or operating system that only some people are going to use."
SEC Lets Companies Go Social With Market-Moving News
April 03, 2013
The Securities and Exchange Commission released a new set of disclosure rules Tuesday that allow executives to use social media sites such as Facebook and Twitter to update investors about significant corporate announcements that fall under Regulation Fair Disclosure mandates. As long as executives alert their investors about which blog or social networking sites will be used to post announcements, CEOs can fill those online venues with news about their companies.
Facebook's Android-Themed Event Invite Redials Phone Chatter
March 29, 2013
Facebook is inviting the media to "come see our new home on Android" during an April 4 event, sparking speculation that the social network may indeed be getting ready to introduce a branded smartphone. There is also speculation that Facebook will unveil a modified version of the Android operating system with added social functionality.
Amazon Adds Goodreads to Its Library of Social Networks
March 29, 2013
Amazon announced Thursday that it had acquired Goodreads, the social networking site for bibliophiles. Goodreads will join Amazon's other online book communities, Shelfari and LibraryThing, as the retailer looks to expand its social insight into what book lovers are buying and sharing. Since its launch seven years ago, Goodreads has grown to include more than 16 million worldwide users.
Zynga and Facebook's Chill Turns Icy
March 22, 2013
Zynga announced Thursday that it will be rolling out the full version of Zynga.com next week as part of the gaming company's ongoing process of decreasing its dependence on Facebook's social platform. Currently, gamers looking to play Zynga offerings such as Farmville have to sign in with their Facebook login.
Netflix, Facebook Integration Brings Back the Water Cooler
March 13, 2013
Movie and TV buffs will soon be able to share what they've watched on Netflix more easily, the service announced Wednesday. Users in the United States will be able to take advantage of "frictionless sharing" with their friends on Facebook in the coming days. The sharing will be available only on Netflix by default. Users will be able to allow their friends to see which titles they viewed and to see their friends' ratings.
Pinterest Analytics Lets Marketers Pin Down Who's Sharing What
March 13, 2013
The social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users -- especially businesses and marketing professionals -- can do a better job of tracking traffic and sharing aspects of the site.
Likes Can Tell the Story of Your Life
March 12, 2013
It is possible to predict intimate personal characteristics such as sexual orientation by studying a person's Facebook Likes, according to findings released Monday by University of Cambridge researchers. Just by studying Likes, the team was able to determine a person's race, age, IQ, personality type, level of substance use and political views with a surprising degree of accuracy.
HTC May Be Taking Another Swipe at a Facebook Phone
March 09, 2013
A day after Facebook announced a mobile-centric makeover of its News Feed, rumors have resurfaced that HTC may be working on a phone that features special integration with the social network. The spark for speculation is the Friday publication on the Web of the device's specifications.
Facebook's Rejiggered News Feed: The Ads Have It
March 09, 2013
Facebook unveiled its new look this week, providing bigger photos and more links in users' News Feeds, along with additional ways to view specialized streams based on topics of interest, such as music. This is apparently an attempt to corral all the random musings and disjointed pictures users are accustomed to sorting through. Facebook's move seems geared toward bringing order to the chaos.
Facebook Denies Promoted Post Hanky-Panky
March 05, 2013
Facebook has flatly denied the suggestion by a New York Times columnist that it might be gaming its own system -- that is, that the way it pumps up views of fee-based promoted posts could be by limiting the sharing of ordinary posts. "This is not true," Facebook says in a post labeled "Fact Check."

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