OpManager: A single console to manage your complete IT infrastructure. Click here for a 30-day free trial.
Welcome Guest | Sign In
TechNewsWorld.com
The Sales Process Starts With Retention
April 5, 2016
Despite the numbers that show how lucrative retention is in an increasingly subscription-driven economy, the emphasis has been on new customer acquisition. That is still true, according to a recent study. Forty-two percent of the firms surveyed said they were increasing their budgets for customer acquisition, while only 33 percent said the budget for retention would increase.
The Hololens Academy: How I Became a Novice Wizard
April 4, 2016
At last week's Microsoft Build conference, I attended the Hololens Academy -- a whirlwind effort to turn me into a master programmer able to create things out of thin air. It failed. Apparently it takes longer than an hour to teach someone who hasn't coded in decades to be a master programmer -- go figure. However, by the end of the class I was gleefully throwing fireballs.
CPQ's Challenge
March 31, 2016
Virtually every CPQ -- configuration, price and quote -- software vendor on the planet has a credible solution for the processes from which the category gets its name. That's the good news. Unfortunately, the world has moved on. Most CPQ is effective for helping promote transactions, especially the sales transaction, in which a buyer or buying entity makes a one-time purchase of a bill of goods.
Gadget Ogling: Honey, I Shrunk the iPhone
March 31, 2016
The iPhone SE packs almost everything from the iPhone 6s into a handset that looks almost identical to the iPhone 5. The only thing that's really missing is Force Touch. It's a smart play, trying to convince iPhone 4 and 5 owners that they can still upgrade to -- almost -- the latest model without the need to take on a device with a larger screen.
A Dramatic 16 Years for 4 Tech Titans
March 28, 2016
Following Apple's latest announcements, I noticed a number of reports on how disappointed customers were that there was nothing they wanted to wait in line for hours to buy. I personally thought they should have been excited about that, because I hate to stand in lines. I've never really figured out an Apple fanatic's penchant for pain. Still, it is very clear that today's Apple is very different.
Commoditizing Software
March 24, 2016
For more than 50 years, the IT industry has followed a well-known script associated with emerging and evolving paradigms: First a product or category is introduced, then it gains wide acceptance (or dies on the vine), followed by a long period when vendors and customers seek out more efficient ways to produce the thing. Ultimately, the category becomes so important that all must have it.
Gadget Ogling: Bathroom Bots, Bedroom Bulbs, and Doorbell Detectives
March 22, 2016
Can you imagine a time before robot vacuum cleaners? The world was a messier place, certainly in the homes of those with too little impetus to pick up a broom or vacuum cleaner once in a while. Thankfully, for those of us who don't mind sweeping but are less enthused about using the mop, robotic help is on its way in a more affordable model: the Braava Jet from iRobot.
Could Anonymous Get Trump Elected?
March 21, 2016
Much of the analysis that I've seen regarding the U.S. presidential election season concludes that it is progressing like the Goldwater vs. Johnson election in the 1960s, when the Republican Party torpedoed its own candidate, ensuring a Democratic Party win. This is happening despite statistics that suggest Hillary Clinton is an extremely weak candidate.
A Future Without Work?
March 17, 2016
Periodically, a blatantly silly idea gains currency, spreading throughout society, and it has one of two effects: Either it scares the heck out of people, or they become enraptured with its seeming plausibility. Last week, The New York Times published a piece set as a dialog between two economics writers, titled, "A Future Without Jobs?" I thought it fell into the silly category.
Is Donald Trump Batman?
March 14, 2016
There's an old rather funny movie called The Mouse That Roared. Basically, it is about a little no-name country that decides to go to war with the U.S. and lose, so that the U.S. will pay it reparations. Only it somehow wins, to everyone's surprise. It isn't clear whether Donald Trump declared war on Silicon Valley or the other way around.
Through the CRM Lens
March 9, 2016
This is delicate and I will be scrupulously neutral in these paragraphs so as to offend no one, but I thought it would be fun to attempt an interpretation of the current political climate from the perspective and sensibilities of CRM. It will be different from any other analysis you might have come across because I do not wish to discuss candidates. I am all about the customer.
Mainstream Industries Form IoT Vanguard
March 9, 2016
Although the consumer implications of the IoT have generated plenty of public attention, the real growth in the embryonic market is coming from less visible industrial environments and business applications. The early IoT advancements may come as a surprise to some, but in these industries, organizations moving quickly to deploy more connected products and services makes sense.
Generation Customer: Defined by Attitude, Not Age
March 7, 2016
I hate the idea of chopping our population into generations: the Greatest Generation, the baby boomers, Generation X, Generation Y, millennials and so on. The assumption is that everyone born during an arbitrarily selected time period shares certain traits. It also results in people projecting ideas -- often romantic ones -- onto huge groups of people.
One of Amazon Echo's Babies Might Outshine the Parent
March 7, 2016
Amazon launched two new versions of Echo last week: the Echo Dot and the Amazon Tap. I've actually had the chance to look at both, and they flesh out the line nicely -- but I think the Dot actually could outshine the original Echo. I'll share some of my reactions to both devices and speculate about what could come next as Amazon expands this product line.
Gadget Ogling: Playful Projectors, Star Wars Sounds, and Spotify-to-Go
March 1, 2016
Sony's Xperia Projector Concept turns any surface into an interactive display. One can, for instance, check the latest temperature, play games, edit documents, or make video calls. It is a self-contained system, and it does not need to connect to a smartphone or a computer to operate. It seems that Sony has designs on turning this into a portable device as well.
Google Killed the Laptop Star
February 29, 2016
Anyone who went to business school recognizes the basic tenet that you use marketing to build demand in order to sell products. Through the 1990s, there was impressive marketing surrounding laptops. Apple aggressively marketed this class, as did Microsoft, and it seemed every other brand on TV was trying to convince us we needed a new PC. PC marketing dropped off a cliff in the last decade.
Mining the Customer Base
February 24, 2016
One of the biases inherent in CRM is its orientation toward new business. This might sound strange to most people, but really, I think of it as the startup echo chamber. It's a bias in part because CRM was invented by new companies for new companies. However, the "C" part, customer, involves more than simply acquiring new ones, especially for established companies.
The Right Sales Technology Buys Time to Turn B Players Into A Players
February 24, 2016
In sales, A-B-C does not simply refer to the Alec Baldwin scene in "Glengarry Glen Ross." It's the system that sales managers (and salespeople themselves) use to categorize performance. A players smash their quotas on a regular basis; B players battle to deliver results, and usually do; C players have a history of missed objectives and should consider work in another field.
Gadget Ogling: Gaming Revivals, Clever Cameras, and Smartphones for All
February 22, 2016
Sir Clive Sinclair helped popularize video games as a viable home entertainment option with the ZX Spectrum. After reviving the brand a little over a year ago with the introduction of the Vega microcontroller, which plugs into televisions, Sinclair and Retro Computers now have launched a handheld version, the Vega+. The Vega+ design is aligned with other current handheld consoles.
The FBI's iPhone Problem: Tactical vs. Strategic Thinking
February 22, 2016
I'm an ex-sheriff, I've been in and out of security jobs for much of my life, so I've got some familiarity with the issues underlying the drama between the FBI and Apple. Law enforcement officials would like an easier way to do their jobs. Wouldn't we all? If they could put cameras in every home and business on the planet, they'd find a way to do it. That would solve a lot of tactical challenges.
CRM and GDP
February 17, 2016
I was gobsmacked when I read this in Robert Gordon's The Rise and Fall of American Growth: The U.S. Standard of Living Since the Civil War: "Electric light, the first reliable internal combustion engine, and wireless transmission ... were all invented within the same three-month period at the end of 1879." It's a book full of surprises emanating from an analysis of major inflection points.
Fiorina's Presidential Road Not Taken
February 15, 2016
One of the most amazing and frustrating things about this year's U.S. presidential race is that no one learned Obama's lesson on how to make effective use of technology to win an election. It was a powerful lesson, too. Largely using a mix of analytics and social networking, a young inexperienced politician was able to roll over the anointed candidate for his party.
Gadget Ogling: A Personal Padlock, a Grown-Up Desk, and an Informative Mirror
February 10, 2016
Tapplock is a padlock that unlocks when you press your finger against a sensor to let it read your print. There are other smart padlocks on the market you can unlock using your smartphone via Bluetooth, though there are a couple of points that help Tapplock stand out. First, the price for backers of the crowdfunding campaign is reasonable, at $29 for the basic version and $49 for the larger model.
Marketing Quantification
February 10, 2016
It has been fun watching the rapid improvement of the marketing function over the last decade. The advance was in no small part due to the advances in marketing automation, and the marketing revolution is not over by a long shot. However, I think we're bumping up against a ceiling, and the improvements we can expect that make marketing faster will plateau.
Smart Email and the Path to Digital Immortality
February 8, 2016
I attended IBM Connect last week, where I checked out one of the most interesting new products you've likely never heard of -- IBM Verse. While there was a lot of discussion about how it better integrated social networking, what really intrigued me was the idea of putting cognitive computing inside an email client. "Cognitive computing" is the new way of saying "artificial intelligence."
Birth of the Modern
February 5, 2016
Nearly every generation sees the birth of what, for it, will define modern life going forward. As uncertain as the twenty-teens have been, in retrospect economists may point to this decade as being as important as the tipping points of the 1870s and 1920s. If so, there may be no better event to symbolize the beginning of the era than the Salesforce fiscal-year kick-off this week.
Gadget Ogling: Babe-Friendly Smartwatches, Pretty Routers, and Automated Aromas
February 2, 2016
If I were a parent, I assume I would have a strong opposition to giving a smartphone to an under-14 child of mine. Don't get me wrong. I would, I surmise, be all in favor of my offspring being able to tap into the Internet to explore, learn, and communicate. I'd also want my kid to be reachable at all times -- but, ideally, in a more-controlled way than by carrying a typical smartphone.
Why Is Sales-Marketing Alignment Getting Worse?
February 1, 2016
We're almost a quarter century removed from the coining of the phrase "sales and marketing alignment." Businesses have been wrestling with the idea of coordinating two teams of people with different skill sets, ideas and goals since the emergence of marketing as a profession. Meanwhile, business leaders often cite the need to use data to unite sales and marketing around a single mission.
How Analytics Could Upset the Presidential Frontrunners
February 1, 2016
Given all the campaign drama, there was little else on my mind when I started to write my column at the end of last week. The also-rans really didn't understand how suicidal Trump's comments were about fans supporting him even if he shot someone in New York. Also, Clinton's use of a nonauthorized BlackBerry revealed what she really thought of the Obama administration.
An Idea Whose Time Has Come... Again
January 27, 2016
Whether you call it "industry CRM," "vertical CRM" or something else, the concept is gaining altitude. Not that it's new or ever been gone, but today's vertical CRM is different -- a constellation of quantitatively and qualitatively different and better CRM solutions than we've ever seen. Vendors like Veeva, Vlocity and Salesforce are getting into the act.
See More Articles in Tech Blog Section >>
Facebook Twitter LinkedIn Google+ RSS
Live streaming video...
is the next big thing.
is a passing fad.
will dramatically improve citizen journalism.
will feed a lot more disturbing imagery to the Web.
doesn't interest me.