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The Terrifying Numbers Behind a Whopping Marketing Failure
November 17, 2014
There are lots of scary things out there -- killer viruses, Earth-smashing meteors, the possibility of yet another Real Housewives show. But those are easy to dismiss and push to the farthest corner of the back of your mind. What's really distressing? Numbers. Numbers are really scary -- specifically, the numbers around things marketers know they should be doing but aren't.
SBA Proposal Could Change Landscape for IT Resellers
November 17, 2014
Doing business with the U.S. government is always a challenge. In addition to uncertain budgets, political infighting, and the seemingly endless procurement terms of the Federal Acquisition Regulations, there are many other special provisions that come into play in government contracting. One of them is the small business set-aside policy designed to ensure that smaller companies can participate.
LinkedIn Faces More Litigation for Doing What its Contracts Say It Will Do
November 17, 2014
LinkedIn has been a wildly successful social media business site for many years. It provides a free platform for millions of members to share professional experiences and for businesses to promote themselves. However, LinkedIn's financial success also makes it a target for lawsuits -- even suits that don't seem to make much sense. LinkedIn members voluntarily post their employment history.
Nvidia Launches a New Mobile Device Age
November 17, 2014
There was an announcement last week that I think is far bigger than folks realize: Nvidia announced a free Netflix-like streaming gaming service for its Shield products. I think this is a precursor to an event that is similar to what cable did to TVs years ago, and that it will change not only how we use these devices, but also what we use them for.
Facebook Lubes PR Gears to Dampen Privacy Worries
November 14, 2014
Facebook on Thursday announced Privacy Basics, a set of interactive guides to answer the most commonly questions about how users can control their information on its site. It also aired proposed updates to its terms, data policy and cookies policy; improvements to ad targeting; and expansion of user control over ads. "This is mostly a messaging exercise," said tech analyst Rob Enderle.
Who Knew Tim Cook Would Fight for the American Way?
November 14, 2014
Ninety-one percent of Americans believe they have lost control of their personal information -- and many also don't trust companies that buy, sell, barter, and combine their habits and activities to better "serve" -- aka "manipulate" -- them, a recent Pew Research survey found. Along similar lines, they don't particularly trust governments either.
Charting the Course for the Channel in the Cloud
November 14, 2014
While most people view Salesforce.com's annual Dreamforce event as the largest user conference in the cloud industry, it is also the biggest gathering of cloud companies and their growing assortment of business partners. In many ways, Dreamforce is the best demonstration that the channel isn't dead and actually is prospering in the cloud. This year's Dreamforce was preceded by a Partner Summit.
Amazon, Hachette End E-Book Squabble
November 13, 2014
Amazon and publisher Hachette on Thursday made peace after months of slugging it out toe to toe over e-book pricing, which split the authors' community and saw Amazon pulling some Hachette authors' books off its promo list and slowing delivery of others. Neither company disclosed the specific terms of the deal. However, Hachette will have the right to set the price of its e-books.
Americans Flip-Flop on Personal Data Privacy
November 13, 2014
Despite the publicity about Edward Snowden's controversial leaks, only 43 percent of 607 English-speaking adults surveyed in January had heard a lot about government surveillance efforts, and another 44 percent had heard a little, according to the Pew Research Internet Project. However, 80 percent of the respondents registered concern about government surveillance of communications.
FCC Chair Asserts Independence in Net Neutrality Fracas
November 13, 2014
FCC Chairman Tom Wheeler has responded to the White House's proposal for Net neutrality rules by reasserting his agency's independence in a meeting with executives of Google, Yahoo and other Internet companies following President Obama's Monday call to action. The president urged the FCC to ensure Net neutrality by interpreting Title II of the Telecommunications Act to govern ISPs.
AT&T Paves the Wireless Future's Way
November 13, 2014
AT&T shared plenty of powerful information and insights about growth for the company and the industry in general at last week's industry analyst meeting. The wireless, telecom, television and Internet businesses will continue to grow and to change in 2015 and beyond. Whether you are a customer, a worker, an investor or a partner, understanding how change will come will be key to success.
The US Government's Tenuous Relationship With Open Source
November 12, 2014
The amount of open source software used by the U.S. government might be one of the biggest secrets in Washington. Not even purveyors of FOSS, as in free and open source software, know the extent of federal agency adoption of nonproprietary software. Some in the Beltway Loop contend that open source is very prevalent. Others suggest that it's avoided because its code is exposed for anyone to see.
Journey Map
November 12, 2014
The journey map and the tools used to make one might be the sleeper part of CRM in the year or two in front of us. The reason is simple: Journey maps enable you to figure out your processes, and they are useful in much more than just marketing. The key element of the emerging customer science idea is that the random and highly reactive approach to front-office business rapidly is being eliminated.
Bankrupt Sapphire Supplier Blasts Apple in Court Document
November 12, 2014
GT Advanced Technologies, in a document made public last Friday, alleged that it "incurred losses ... due to Apple's inordinate control over GTAT's liquidity, operations ..., and decision making." The U.S. Bankruptcy Court of New Hampshire unsealed the document, in which GTAT CEO Daniel W. Squiller accuses Apple of using a "bait and switch" strategy in its dealings with the company.
Money Makes the World Go Round on Singles Day
November 11, 2014
Nov. 11 is Singles Day in China -- aka the "11.11 Shopping Festival" -- and the country's millions of unhitched celebrated the event by spending some quality time with online retail giant Alibaba. So far, the event has generated $9.3 billion in sales and 278 million orders shipped, the retailer reported. Slightly less than half, or 43 percent of those orders, were placed from mobile devices.
Bringing Luxury Online
November 11, 2014
More shoppers are turning to websites as a way to connect with brands and make purchases, and companies are investing heavily in their online presence to ensure that they are delivering a top-notch experience. While the majority of retailers recognize the power of e-commerce, there remains a specific subset of sellers that are hesitant to hop on the online bandwagon: luxury brands.
5 Promises CRM Can't Keep
November 10, 2014
Don't get me wrong -- I think very highly of CRM. I've been making a living writing about it for almost a decade, and I would highly recommend it to anyone. Still, covering CRM is a little bit like writing an honest biography of a complex person. Yes, there were moments when your subject achieved great things and was covered in glory, but there were also times when he didn't behave so well.
Are Tiny Internet Satellites Twinkling in Musk's Eyes?
November 10, 2014
Elon Musk, CEO of both SpaceX and Tesla Motors, soon may be venturing into new territory: the Internet satellite sector. Musk reportedly is working with ex-Googler Greg Wyler, founder of WorldVu Satellites, on a $1 billion project to develop a fleet of 700 relatively small and inexpensive models that can be used to provide Internet access around the globe.
Obama Bangs Drum for Net Neutrality
November 10, 2014
President Obama on Monday leaped into the controversy surrounding Net neutrality, calling on the U.S. Federal Communications Commission to ensure and protect it. "I believe the FCC should create a new set of rules protecting Net neutrality and ensuring that neither the cable company nor the phone company will be able to act as a gatekeeper, restricting what you can do or see online," he said.
Texting Drivers Willing to Play With Fire
November 10, 2014
Texting while driving is dangerous. We know that intuitively; we know it because the statistics say so; we know it because we have seen any number of public service announcements warning of its hazards. A whopping 98 percent of respondents in a recent survey of people who text at least once a day acknowledged the danger of texting while driving -- yet most admitted to doing it anyway.
Dell: Using Technology to Change the World
November 10, 2014
I was at Dell World last week, and it is kind of amazing how far the company has come since it went private. Interestingly, much of the big tent content was less about Dell's technology and more about how technology was being used to change the world. This was kind of a scary event in some cases, because we are far from ready for some of the changes.
Phishers' Attacks Pay Off Nicely: Report
November 10, 2014
The most successful phishing attacks manage to dupe their victims a full 45 percent of the time, according to a study released last week by Google. On average, phishing's success rate is about 14 percent, but even the most obvious scams still manage to lure 3 percent of the people targeted to a fake website and convince them to turn over personal information, the report found.
The Law Scores a Victory Against Dark Net Denizens
November 07, 2014
Europol on Friday announced that agents from ICE, the FBI and Eurojust have taken down more than 400 cybercrime services accessible via the Tor browser. They include the dark market Silk Road 2.0. Its operator, Blake Benthall, was arrested, along with six Britons. Europol coordinated the effort. "Almost all crime now has an international nexus," noted ICE Special Agent Gary Hartwig.
Webrooming Takes the Sting Out of Showrooming
November 07, 2014
Showrooming, the bane of retailers, is the consumer practice of visiting a brick-and-mortar store to test out merchandise and then buying the same model online at a cheaper price. Now there's "webrooming" -- a new buzzword for a trend that's been gaining momentum. Webrooming is the consumer practice of using the Internet to research a purchase and then going to a physical store to buy it.

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