By Nora Macaluso E-Commerce Times Part of the ECT News Network
06/20/01 3:33 PM PT
President George W. Bush has ordered federal
agencies to make their Web sites accessible to people with disabilities.
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An executive order signed Tuesday by U.S. President George W. Bush aims to make
computers -- and the Internet -- more accessible to people with
disabilities, beginning with new requirements for government Web sites.
"The Internet brings a world of information into a computer screen, which
has enriched the lives of many with disabilities," Bush said in a speech
Tuesday at the Pentagon, which has a technology center devoted to people
with disabilities. "Yet technology creates challenges of its own."
Among those challenges, the president said, are the growing use of "brilliant
graphics" in Web sites, which make it difficult for visually impaired people
to navigate the sites, video technology that is put on the Web but does not
include closed captioning, and "complex keyboard commands" that are hard for
people with impaired motor skills to use.
Those obstacles mean that computer use and Internet access for disabled people is about
half that of the rest of the population, the government says.
Bush said the modified equipment at the Department of Defense has helped more than 20,000
Pentagon employees gain access to communications and the Internet. The department is using
voice-recognition software and screen-reading technology, among other things, to help
employees communicate with their co-workers.
E-Shopping for the Blind
In the UK, brick-and-click retailer Tesco last month
unveiled a special page on its Tesco.com Web site
that lets visually impaired people shop there without using special
equipment. The system, which the company developed along with the Royal
National Institute for the Blind (RNIB), uses technology that converts text
to speech, describing products and guiding consumers through the buying
process.
Advocates for the blind say existing software often does not work with
flashy Web sites that use lots of links and graphics. Lorraine Marchi,
founder and chief executive of the National Association for the Visually
Handicapped, told the E-Commerce Times last month that her group's members
would rather have Web sites address their needs directly than rely on
third-party technology.
Tesco said that by bringing its e-commerce services to the blind, it is
tapping into a potentially lucrative market, as many disabled people are likely
to benefit from shopping at home.
More Accessible
In the United States, companies including America Online (NYSE: AOL) are
also working on making their products and services accessible to people with
disabilities. According to the U.S. Census Bureau, more than 1.5 million
blind or visually impaired people already have access to the Internet.
Bush's executive order, which stems from a bill introduced by Sen. Jim
Jeffords (I-Vermont), takes effect next Monday. The law requires federal
agencies to make their Web sites and other information technology accessible
to people with disabilities.