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Stock Watch: Analyst Recommendation Boosts PurchasePro

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Entering European Markets: A Challenging but Real Opportunity
Although the U.S. has a large Internet population, 79 percent of all Web users are now outside the U.S. Online retailers have viable options for entering into international expansion mode, particularly with respect to European markets. [Download PDF: 6 pgs | 686k]

PurchasePro (Nasdaq: PPRO) rose 6 7/8 to 46 1/2 Friday following a reported recommendation from Prudential Volpe Technology Group.

Prudential analyst Tim Getz believes the stock is undervalued, the reports said. Earlier in the week, the B2B company won a contract to help USAutoNews.com set up a group of online exchanges for auto dealers.

PurchasePro's online exchange serves more than 25,000 businesses. The company also provides browser-based services to about 160 private-label online marketplaces.

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