Google does have a voice search project in the works, Google Voice Search. It lets users use the telephone to call an automated phone number, follow the prompts, and search by speaking the terms, with results delivered to them on the Internet.
Google (Nasdaq: GOOG) may be planning to allow users to search the
Internet or computer files simply by asking out loud, based on a U.S. patent on a voice-activated
search engine technology the search giant was awarded recently.
Google gained on buzz and speculation with the publication of the patent, however the company downplayed any connection to a pending product announcement.
Early Stages
Google, as well as rivals Yahoo (Nasdaq: YHOO) and MSN, may still be far from ready to release voice-operated services to search Internet and other electronic data. However, Google's primary aim may be improve its competitiveness with Microsoft's (Nasdaq: MSFT) Office suite by putting its many search-related pieces together, according to Grey Consulting Founder and Principal Analyst Maurene Caplan Grey.
"It's another component in Google's movement toward developing an entire suite for the enterprise," Caplan Grey told TechNewsWorld.
Google does have a voice search project in the works, Google Voice Search. It lets users use the telephone to call an automated phone number, follow the prompts, and search by speaking the terms, with results delivered to them on the Internet. In the past, demos of the technology have been available via the Google portal.
Patently Premature
Caplan Grey, who indicated voice technology is already widely used for automated phone systems working with simple search engines, downplayed the significance of Google's patent published this week.
"Forget about the patent," she said. "Everybody has patents on everything."
Even with a patent, Google competitors are still likely to have something very similar, and the patent does not necessarily represent something unique for Google, Caplan Grey added.
Benefits of Beta
Nevertheless, Google is apparently gearing up for the enterprise market,with something to match Microsoft's Office software, she reiterated.
Caplan Grey praised Google's approach of keeping its applications in Google Labs and beta form, thereby lessening the burden on what the company delivers to the market. Microsoft, on the other hand, tends to overpromise on its software and then suffers the consequences of user disappointment, she added.
"They keep every single component 'beta,' and position themselves very nicely because they're not committing to anything," she said, adding that Google also gains good user feedback and media attention from its many Google Labs efforts.
Finding a Voice
When voice-enabled search is finally brought to market, it will be useful in two settings in particular: where people cannot or do not wish to type, such as in the car; and where the voice-enabled search provides results that would not be available with other methods, Gartner Research (NYSE: IT) Vice President Whit Andrews opined.
"The idea of using speech to search is interesting and exciting, because it takes you out of that search box," he told TechNewsWorld.
Furthermore, verbal cues such as intonation and stress on certain words or syllables may be able to add meaning to a search by speech, he said.
Google Acquires Orion Search Algorithm April 10, 2006
"This is part of Google's ongoing attempt to maintain the best relevance algorithm. The search industry is incredibly competitive. Google's decision to buy this algorithm could be as much to take it away from its competitors as it is to help Google," Greg Sterling, principal analyst with Sterling Market Intelligence, told the E-Commerce Times.
Google Launches Finance Site in Latest Portal Play March 21, 2006
"I frankly think that we won't be seeing a mass migration of people from other finance sites to Google anytime soon," Forrester Research analyst Charlene Li told the E-Commerce Times. "I believe that most mainstream financial site users will stick with their current sources for now, primarily because it's simply a pain to have to re-enter your detailed portfolio information again."
Google Analytics Challenged to Stay Unbiased March 14, 2006
"It is not in Google's best interest to be biased, and it's difficult to lie with a statistics program," Pedro Sostre, principal of Sostre & Associates, a Web development, marketing and consulting firm, told the E-Commerce Times. "If Google does not remain unbiased, then everyone will find out."
Report: Majority of Web Sites Lack Search Savvy March 09, 2006
"Google has trained us not only that search can be very good but that it can be very easy," Chris Sherman, executive editor of SearchEngineWatch.com told TechNewsWorld. "The problem with most e-commerce sites is that they don't have Google-like site search tools," he added.
Microsoft Targets Google With Live Search Rollout, Acquisition March 08, 2006
Microsoft is obviously aiming at Google's huge market share, said Charles King, principal of Pund-IT Research. "The success of Google's toolbar has forced Microsoft to offer something similar. Now we get to watch the war of the dueling tool bars."
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