Facebook made its first acquisition, picking up Parakey, a startup founded by Blake Ross and Joe Hewitt, a pair who created Mozilla's Firefox browser. Although specifics about what exactly Parakey is are few, it is described as a way to bridge the gap between desktop applications and Web functions.
How Much is 'Free' Costing You? Learn how DaveRamsey.com saw a 567% uplift in ROI with Omniture. This complimentary guide and webinar cover the most important factors in selecting an analytics solution. Download Now.
You can't label it a Web operating system. Don't refer to it as a simple platform or a bunch of applications. Yes, you can accurately call Parakey "acquired."
The hard-to-describe startup, created by Mozilla Firefox cofounders Blake Ross and Joe Hewitt, is now owned by Facebook. The deal is the first acquisition for the social networking utility based in Palo Alto, Calif.
Ross and Hewitt, the two men who've become famous for creating the Firefox open source browser, are now employees of Facebook.
Widgets on Steroids?
Financial details of the acquisition were not revealed; nor were technical details about Parakey, other than a vague description of it being "a platform bridging the gap between information on the Web and the desktop."
On its Web site, Parakey is described as being "both a platform and a set of applications," written in Python, C++ and JavaScript, that "offers a means of building applications that merge the best of the desktop and the Web."
When Ross initially revealed Parakey in an interview with IEEE Spectrum Online writer David Kushner, he said that he was designing a way to unify the desktop and the Web to radically simplify filing, storing, publishing and accessing material.
"Like desktop apps, these apps work offline, offer more privacy than pure Web sites, run quickly, and integrate with the system," reads the Parakey Web site. "But like Web apps, they are also more creative, visually alluring, accessible from anywhere and potentially accessible by anyone. In short, Parakey apps are designed to be both useful and social, a combination that is too rare today."
Fit Right In
In a tongue-in-cheek entry in his blog, Ross revealed his and Hewitt's thoughts about joining Mark Zuckerberg's young-at-heart company.
"When making the important decision about whether to join Facebook, Joe and I weighed the key socioeconomic aspects of the company that the media has been investigating, such as: What sort of footwear does Mark prefer?" wrote Ross. "When we got the answers we hoped for ('sandals,' respectively), we knew we'd found our place."
Zuckerberg, in announcing the acquisition, noted Ross and Hewitt "fit right in" at Facebook. "Blake and Joe built the Firefox web browser and then turned to the developer community to build on top of the foundation they'd established, not unlike what we've done with Facebook Platform," Zuckerberg said.
What It Isn't
Parakey is "a Web operating system that can do everything an OS can do," Kushner quoted Ross as saying. However, in a November 2006 blog entry, he backed away from that description.
"I will say that Parakey is not any of the three concepts that tend to fall under the loose banner of 'Web OS' these days," he wrote.
Ross portrayed Web operating systems as being either "portals that aggregate information from multiple sources into a grid of draggable boxes" replicas of the "desktop metaphor, windowing model and all" or "Web-based versions of Windows Explorer."
Parakey basically turns a home computer into a local server, according to Kushner's article.
The Facebook acquisition means Parakey can now possibly turn a home computer into a revenue generator, said Rob Enderle, principal analyst at the Enderle Group.
Always On
"It's the idea that you an connect a Web property directly to your computer and use the resources on your computer regardless of where you are," Enderle told TechNewsWorld. "In theory, now with the acquisition, you would see a much harder connection between Facebook and PCs and, probably, other devices."
While it's unlikely people will be booting up computers with a Facebook/Parakey "operating system," they will have few reasons to use any other application once their systems are up and running.
"You might log into Facebook in the morning and you might stay in Facebook throughout the day," said Enderle. "They'll kind of own your overall experience. If you can actually live in the property, it becomes the platform and from within it you can do almost everything you want to do."
Meanwhile, he noted, Facebook will be serving up advertising. "So, the more face time you give them, the more money they make," Enderle said.
Sprint Puts Pals on the Map July 17, 2007
Sprint customers will soon be able to use their cell phones to locate their friends' exact locations via Loopt's social mapping service. The service, which is 100 percent permission-based, lets users turn the location-sharing function on or off at will for select friends or for everyone.
Related Stories
Facebook to Offer Big Cash Prizes for Best Apps July 11, 2007
Bay Partners is going to pony up the cash to fund 50 awards -- ranging from $25,000 to $250,000 -- for developers who come up with the best Facebook innovations. "Bay wants to find the killer apps, whatever they may be, for this new social OS," said Salil Deshpande of Bay Partners. "With the AppFactory, we will help entrepreneurs discover, build and monetize them."
MySpace Is Bart, Facebook Is Lisa June 26, 2007
MySpace tends to attract younger teens from lower-income families, and Facebook draws college and college-prep crowds, according to a recent report by Danah Boyd, a researcher at the University of California, Berkeley. Some of Boyd's observations are to be expected, as Facebook started off as a Web site for college students.
Facebook Rubs New Interface in MySpace's Face May 25, 2007
Facebook is creating a new markup language and giving developers the ability to create their own applications that work alongside the social network's own platform. Users can then choose apps they like to appear on their Facebook profile pages. The new Facebook Platform, the network said, will give developers the opportunity to make money through advertising.
Related News Alerts
More by Fred J. Aun
Intel Feels Fury of OLPC Scorned January 09, 2008
"Over the entire six months it was a member of the association, Intel contributed nothing of value to OLPC," said OLPC. "Intel never contributed in any way to our engineering efforts and failed to provide even a single line of code to the XO software efforts even though Intel marketed its products as being able to run the XO software."
Yahoo Pumps Up Mobile Effort in Bid to Get a Jump on Google January 08, 2008
"Yahoo's ultimate goal is to bring the best possible Internet experience to the billions of mobile consumers around the globe," said Marco Boerries, executive vice president of Yahoo's Connected Life division. "We believe that to succeed on such a scale, the best strategy is to open up our mobile platform in order to tap the innovation and talent of the world's developers and publishers."
Wikia's Search Philosophy: It Takes a Village to Challenge a Giant January 07, 2008
"What you see here is our first alpha release," says a greeting on the Wikia Search site. "We are aware that the quality of the search results is low. Of course, before we start, we have no user feedback data. So the results are pretty bad. But we expect them to improve rapidly in coming weeks, so please bookmark the site and return often."