APPLE JUICE

Apple Takes the Gold for Tech Support

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Apple won kudos from Consumer Reports for its technical support, taking the top spot in the widely respected publication's latest rankings, based on a survey of more than 10,000 computer owners. Among its conclusions is the somewhat surprising advice to purchase Apple's extended warranty -- an exception to the general rule that warranty plans usually aren't good buys.


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Based on 10,099 notebook and desktop computer owners who contacted customer support between January 2006 and January 2006, Consumer Reports found Apple (Nasdaq: AAPL) Latest News about Apple to be No. 1 in technical support.

Lenovo Latest News about Lenovo came in second for notebook computers, and Dell (Nasdaq: DELL) Latest News about Dell was second for desktops.

The findings will be published in the June 2008 issue, and a copy was obtained by TMO.

Buy the Extended Warranty

Consumer Reports made the following observations in its report:

  1. Apple's tech support solved the problem more than 80 percent of the time. This was much higher than the typical 60 percent achieved.
  2. Apple's Genius Bar solved the problem 90 percent of the time, and the assistance is free.
  3. In general, extended warranty plans "generally aren't good buys." Except for Apple. Consumer Reports recommends Apple's AppleCare primarily because free call-in technical support ends after 90 days (though the warranty is one full year) and because Apple's track record for solving problems under its extended warranty is "significantly better than for support without a plan, which is already a standout for Apple."
  4. There were clear differences between computer manufacturers in technical support. Apple scored 83 for notebook computers while Lenovo scored only 66 and Dell 60. HP (NYSE: HPQ) New HP LaserJet P4014n Printer Starting at $699 after $100 instant savings. Latest News about Hewlett-Packard was last, scoring 48. With desktop computers, Apple scored 81, while Dell was second with a score of 56. HP/Compaq was last with a score of 47.

Too Long, Too Much, Doesn't Work

Consumer Reports noted that data from a different survey showed that customers who had their computer repaired out of warranty were highly satisfied only about half the time.

One in four were dissatisfied, complained about repairs taking more than two weeks, the repairs being excessively expensive, and being unsuccessful on the first try.

As a result of the scores, only Apple and Lenovo were cited as "Top Supporters" by Consumer Reports.

© 2008 The Mac Observer. All rights reserved.
© 2008 ECT News Network. All rights reserved.

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