Apple Lets Mini Be All That It Can Be
The Mac mini has a new look, some welcome extra options, and a price tag that's not so mini: $699 and up. Although it started out as a less-expensive computer option, the mini has been adopted primarily for home entertainment purposes and to serve as a home or small business server.
Apple has updated its Mac mini with a redesign and under-the-hood computing overhaul.
The computer, which starts at US$699 -- an increase of approximately $100 -- also comes with Mac OS X, iLife or Mac OS X Snow Leopard Server.
From Low-End Desktop Alternative ...
The addition of HDMI is "a clear indication that Apple recognizes that the Mac mini has been used mostly as a PC-connected to video outputs in large screen televisions," Steven Baker, VP of industry analysis for NPD, told MacNewsWorld.
Indeed, it is one of the few Apple products that carries as HDMI, he added.
Apple had originally intended the Mac mini to be an alternative low-end desktop for consumers, Baker said, but consumers didn't go along with that story line, in part due to other alternative desktop options Apple has offered.
"Most Apple fans use a MacBook as their alternative desktop," he said.
... to Living Room Server
The Mac mini didn't fade by the wayside, though. Consumers have been using it as a de facto server for the home, especially after last year's upgrade; Apple equipped it with Snow Leopard Server and removed the optical drive, replacing it with a second hard drive.
"Apple is trying to move the mini into the living room, Michael Volchok, owner of Mike's Tech Shop, an authorized Apple sales and service provider, told MacNewsWorld. "That is how I see it being used -- in high-end apartments for home theater systems."
Besides serving as a home media center, the mini is popular with small businesses and as part of a clustered server system, Volchok said. "There are several mini server farms for Mac and Linux hosting. It will be interesting to see how those guys like the improvements."
They probably won't like the $100 price increase, he speculated, but the mini is still attractively priced compared to comparable server products.
Small Is Beautiful
There is also a chance that consumers could rediscover the mini as a computing alternative, Laura DiDio, principal with ITIC, told MacNewsWorld.
The iPad has inspired a passion for small-sized computing, she said, and it has become the must-have computer product of the day.
Some consumers or small businesses, though, might not have their needs met by the iPad -- and they could well turn to the sleek mini.
"More and more, we see companies come out with products that are targeted at one audience but then get used for another purpose that the vendor never envisioned," observede DiDio. "That is what happened, after all, when the mini was first introduced," she said. "I think it could happen again."