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Predictive Analytics Digs Deeper Into CRM

Predictive Analytics Digs Deeper Into CRM

"Bringing full predictive analytics into a CRM environment ... makes data actionable," said Predixion CEO Simon Arkell. "Marketers can apply historical data from other campaigns, for example, to create predictive models to determine which prospects on a new list are most likely to purchase, and which will not."

Predixion Software has introduced Predixion Insight 2.0, the latest version of its collaborative predictive analytics solution. The new release includes enterprise collaboration features, interactive visualizations and automated workflow capabilities, as well as an on-premises version of its predictive analytics solution.

With Predixion Insight 2.0, business intelligence professionals can deploy predictive analytics in the common interfaces of Microsoft Excel 2010 and SharePoint. Users can share models, datasets and results, as well as set permissions for shared items, by simply sending them to other users or setting up "collections" to which multiple users subscribe. Users can then comment on items within the collection, score models with new or existing data, share the results within the collection, or publish them into SharePoint or other portals.

"We have already completed integration with Microsoft Dynamics CRM," Simon Arkell, CEO of Predixion, told CRM Buyer. "By bringing full predictive analytics into a CRM environment, it makes data actionable. Marketers can apply historical data from other campaigns, for example, to create predictive models to determine which prospects on a new list are most likely to purchase, and which will not."

M5 Networks Introduces Live Answer Service Metric

M5 Networks has introduced Live Answer Service Metric, a new, cloud-based analytic tool that provides actionable intelligence about call-answer rates. With Live Answer Service Metric, M5 clients will be able to determine the exact number of calls that reach an employee, regardless of which line the customer calls or how many auto-attendants are used to direct the call. In addition, users of this feature can take advantage of the following capabilities:

  • Use an easy-to-read dashboard to identify abandoned call rates
  • Compare results between main lines and employee extensions
  • See how the company's live answer rates compare to others
  • Drill down on specific calls to understand each caller's experience
  • Find problems and correct them immediately

Extraprise Unveils i2i Corporate Marketing Service for Eloqua

Extraprise premiered its i2i Corporate Marketing Service for Eloqua's Marketing Automation Platform at the Eloqua Experience 2011 user event in San Francisco. This comprehensive lead generation and nurturing service includes a pre-built, Eloqua-connected marketing data mart that will support customer intelligence and multichannel marketing campaigns to increase campaign performance.

Marketers using the Eloqua Marketing Automation Platform can now have a complete closed-loop marketing and sales system, using any type of customer interaction data, with sophisticated segmentation and profiling capabilities, in less than 90 days.

"With this offering, we're able to extend the Eloqua automation marketing environment so customers can have much more sophisticated data to do segmentation and profiling," Joe Cordo, chief marketing officer, told CRM Buyer. "It's a cost-effective way to integrate hundreds of different sources -- internal or external, on or offline -- and apply customer intelligence to drive marketing campaigns at different stages of a customer buying cycle."

NexJ A Top North American Performer

NexJ Systems, a provider of enterprise private cloud-based CRM solutions, has been ranked the sixth fastest growing technology company on Deloitte's 2011 Technology Fast 500 list. Rankings are based on a company's percentage growth over five years.

"What we deliver is next generation CRM," William M. Tatham, chief executive officer, NexJ Systems, told CRM Buyer. "What makes us stand apart is the ease with which NexJ can integrate with other systems to allow organizations to add transactional history for a more comprehensive view of their customers to determine next actions. More importantly, it's seamless to the user, so everything looks like one application, adding to a user's productivity." NexJ's customers include leading finance, healthcare and insurance organizations.

Avaya Adds Speech Analytics With Aurix Acquisition

Avaya has made a play in speech analytics and audio data mining with the acquisition of Aurix. Aurix's patented technology enables real-time identification, as well as search and data mining of large volumes of audio and audio-visual material.

The company's applications integrate with Avaya Aura a,s well as applications from other vendors. The technologies will be incorporated into Avaya's and Unified Communications portfolios.

STR Partners With newBrandAnalytics

STR, a provider of hotel industry benchmarking and research, has named newBrandAnalytics as its social media analytics partner.The joint venture will launch a product suite for the hospitality industry,integrating Social GuestSatisfaction and revenue performance. newBrandAnaltyics' Social Guest Satisfaction harvests credible guest feedback from an array of social media sites and synthesizes it into rich, location-level customer insight.

After collecting the feedback, the newBrandAnalytics patent-pending algorithms analyze, interpret, categorize and qualify each customer mention to pinpoint urgent issues and anomalies and generate comprehensive performance metrics, comp set benchmarks and opportunities for growth.


Denise J. Deveau is a seasoned freelance writer based in Toronto, Ontario. She has more than two decades of experience in business- and technology-related subjects.


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