By Erika Morphy E-Commerce Times Part of the ECT News Network
09/30/08 3:23 PM PT
RealNetworks and the MPAA beat separate paths to the courthouse on Tuesday, within hours of the launch of Real's DVD-ripping software. Real maintains that consumers have a right to store their purchased DVD content on their own PC hard drives, while the MPAA maintains that the software violates copyright law.
Increase Customer Sales with VerticalResponse Email Marketing! Quickly and easily send email newsletters, coupons & sales announcements to your customers – no technical expertise needed. Sign up for your Free Trial today and send 100 emails on us!
RealDVD, which became available on Tuesday, violates the Digital Millennium Copyright Act, the MPAA maintains.
It is hardly surprising that the MPAA would take this stance. Using RealDVD, people can copy DVDs of movies and other content onto their PCs. This type of software is not new -- but RealNetworks is the first large company to attempt to legitimize it.
RealNetworks is holding its ground. Indeed, it anticipated the MPAA's response to the RealDVD launch and beat it to the punch by a few hours. In its own filing in the United States District Court for the Northern District of California, Real is asking the court to rule that RealDVD complies with the DVD Copy Control Association's license agreement.
That license agreement puts the company on solid legal ground, RealNetworks spokesperson Bill Hankes told the E-Commerce Times. "We are hoping that court will address the DMCA issue, which is federal, as well as the matter of the license, which is a contract issue."
The MPAA did not return a call to the E-Commerce Times by press time.
What's in the License?
The main legal argument appears to focus on what the license granted under the DVD Copy Control Association really provides. The DVD Copy Control Association is a not-for-profit corporation that oversees licensing CSS (Content Scramble System) to manufacturers of DVD hardware, discs and related products. CSS is built into DVDs to prevent the unauthorized reproduction and distribution of copyrighted material released in DVD format.
MPAA is arguing that through the manufacture and distribution of RealDVD, RealNetworks has attempted to leverage its license improperly by permitting users to circumvent the protections of CSS.
The intent of the CSS license is not to authorize such a product, the MPAA contends.
For its part, RealNetworks insists that it fully complies with the DVD Copy Control Association's license agreement.
Furthermore, Real points out, the DVD CCA previously lost a lawsuit over the same issues: In DVD Copy Control Association v. Kaleidescape, the trial court allowed the distribution of a product similar to RealDVD.
Explaining Technology, Not Law
Clearly, the license will be at the heart of both sides' arguments, Paul Arne, who heads the Web 2.0 group at
Morris, Manning & Martin, told the E-Commerce Times.
"I am sure they will delve into the nature of the license that has been granted: Is it a valid license? Does it cover the particular tech at issue here? Is RealDVD using the technology in accordance with the license granted? Basically," Arne said, "there are all kinds of permutations to this questions that may or may not exonerate the defendant."
The case is also sure to focus on the underlying technology of the product, since there is a clause in the DMCA that outlaws the creation of a device that is specifically designed to circumvent DRM technology.
"It is up to the courts to decide whether that 'device' is, for example, a Grokster or a BitTorrent or a RealDVD," said Arne.
With two layers of its own DRM technology in place -- plus the fact that it does not break encryption -- RealDVD does not violate the DMCA, RealNetworks argues.
A law doesn't have to be very technical to describe its end goal -- in this case, prohibiting the circumvention of DRM technology, noted Arne. "It is up to the courts to decide whether this particular technology fits that description."
Wii 'Rock Band' Downloads: Opening Act for a Hard Drive? September 30, 2008
While the video game "Rock Band" has been a hit with gamers on all major platforms, those with Nintendo Wiis have so far not been able to augment the game by buying additional songs online. That will change in November, when the Wii version of "Rock Band 2" is released. The move may suggest the arrival of an external Wii hard drive for data storage.
Related Stories
MTV, RealNetworks, Verizon Gun for iTunes August 21, 2007
Yet another venture has Apple's iTunes/iPod music-download monolith in its sights: Rhapsody America, a merger of RealNetworks' Rhapsody and MTV's Urge download services. The new store will be accessible through Verizon Wireless' V Cast service for mobile devices as well as via computers, and the content will be free of DRM software, meaning it will be playable on any device.
RealNetworks Launches Partnership Barrage at CES January 08, 2007
RealNetworks Monday unveiled a slew of partnerships at International CES including: a deal to integrate its Rhapsody music service into the digital video recorder service from TiVo; an alliance with the maker of the iRiver portable music player and with hand-set and smartphone maker Nokia to build Rhapsody into hardware; and a deal to integrate its service with products from Logitech.
RealNetworks Takes Wraps Off New Rhapsody Version October 06, 2006
RealNetworks on Friday revealed the latest version of its digital music download service, Rhapsody 4.0. The new version adds a more customizable user interface, easy-to-use music transfer features and adds the firm's own digital rights management technology, Helix.
Related News Alerts
More by Erika Morphy
Ballmer Gives Shareholders - and Dell - Cause for Optimism November 20, 2009
Microsoft CEO Steve Ballmer was all smiles at the company's shareholders meeting, as he touted the early success of Windows 7. Ballmer's cheer may have been contagious; after posting a massive earnings decline for the third quarter, Dell needed some good news to latch onto, and the prospect of broad enterprise adoption of Windows 7 could spur PC sales.
AA.com Sucks the Fun Out of Trip-Planning November 20, 2009
Using AA.com to book a flight was a painful experience. Densely packed, disorganized information was displayed in an unattractive format. On the plus side, it did seem as though the deals American Airlines advertised were real and not mere bait-and-switch lures. For anyone who wants a travel-planning Web site to inject a little pleasure into the experience, though, I say look elsewhere.
Salesforce.com Pumps Up Volume of Workplace Chatter November 19, 2009
Salesforce.com has developed a collaboration platform that puts social networking to work. Salesforce Chatter facilitates employee collaboration on projects through Facebook-like profiles, status updates, feeds and groups. The question remains whether employees will be as open to social networking in the workplace as they are in their personal lives.