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Analysts Recrunch Numbers as iPad Rockets Past 2M Mark

Analysts Recrunch Numbers as iPad Rockets Past 2M Mark

Apple's iPad sales numbers had market analysts scratching out their estimates yet again as Cupertino reported that 2 million of the devices had been sold within the product's first 60 days of availability. During most of those 60 days, the iPad was only available in the U.S.; now that it's expanding to more markets, sales may grow faster still.

By Richard Adhikari MacNewsWorld ECT News Network
06/01/10 11:30 AM PT

Apple said on Monday that it's sold 2 million iPads since the device's U.S. launch April 3. The device has only recently started to ship to countries outside the U.S., and demand for the tablet computers could accelerate as they're made available to new markets.

Meanwhile Adobe, whose clout in digital publishing may be shaken by Apple's refusal to allow its Flash technology to run on the iPad, has unveiled a new digital publishing platform that supports HTML5, which Apple backs, in addition to Flash.

That Voodo That Steve Do

Demand for the iPad is so strong that analysts are revising their sales expectations yet again.

"Due to better than expected demand trends, we are raising our iPad units to 2.5 million in June 2010, 10.0 million in calendar year 2010, and 17 million in calendar year 2011," Brian Marshall, an analyst at Broadpoint Amtech, told MacNewsWorld.

His original estimates were 1 million iPads sold in June, 6 million for calendar year 2010, and 12.2 million for calendar year 2011.

"Every time I come up with new figures they become obsolete," Marshall said.

Marshall expects iPad sales will "easily" account for more than 10 percent of Apple's total revenue for the quarter ending in June. That means about US$1.6 billion out of $14.6 billion, he said.

Demand for the iPad will continue to grow as Apple opens up new international markets, Marshall said.

Apple basked in the strong demand for the iPad. "Customers around the world are experiencing the magic of iPad and seem to be loving it as much as we do," said Apple CEO Steve Jobs.

Burning With iPad Desire

Demand for the iPad is not limited to consumers alone; some enterprises are also snapping them up.

Salesforce.com, for example, is providing all its top executives with iPads because it thinks they are the wave of the future, said Kendall Collins, the company's chief marketing officer.

ITIC found that 23 percent of 600 respondents to a global survey it conducted have either ordered an iPad or purchased one, for either personal or corporate use.

"Part of the reason for the demand is that Apple is cool, and there's such a buzz around the brand that consumers, particularly, feel this is a must-have product," Laura DiDio, principal at ITIC, told MacNewsWorld. "But people in business are already trying to figure out how to adapt the iPad to their environment for business use as well."

Winning the Digital Magazine War?

Meanwhile, Adobe, which has been locked in a bitter battle with Apple for control of the digital publishing market, appears to have accepted the encroachment of the iPad, which does not work with Adobe's Flash, in a field Adobe once dominated.

Recall that Apple's Jobs had sparked a war of words with Adobe after harshly criticizing Flash and that Apple and Microsoft have lined up behind HTML5, calling Adobe's Flash technology outdated and proprietary.

Both sides have lined up backing from players in the digital publishing field, with several large media firms including Time Warner and NBC Universal reportedly refusing to reformat their video libraries for the iPad and sticking with Adobe Flash instead.

On Tuesday, however, Adobe announced a new digital publishing platform that was developed with the help of Wired magazine. The app for Wired's June edition was built using that technology.

The technology was created with Adobe InDesign CS5 and other Adobe technologies. Adobe will release the technology on Adobe Labs later this year.

"We thought it important to signal that our work with Wired will benefit the entire publishing community and that, over the next few months, we'll reveal more about the workflow involved as we bring the software to market," Adobe's Russell Brady told MacNewsWorld.

However, Adobe is not abandoning Flash.

"For our work with Wired, we complied with Apple's legal requirements," Brady said. "For other devices and operating systems, Flash Platform technologies will continue to provide rich authoring solutions and unparalleled reach."


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