Results 1-2 of 2 for Jim Dicso.

The True Measure of a Marketing Campaign’s Worth

Last-click attribution assigns the entire value of a conversion to the last campaign the consumer clicked prior to converting. Naturally, last-click attribution favors campaigns that influence the lower-end of the funnel. In contrast, first-click attribution favors campaigns that influence earlier i...


Peering Into the Future of Online Video

2010 saw many large retailers experiment with online video. According to eMarketer, nearly three quarters of all U.S. retailers featured video on their sites in Q4 of 2010, which is up 55 percent from a year earlier. They created homepage videos, how-to videos and select product videos on their webs...

Will Elon Musk ultimately purchase Twitter?
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