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Results 1-2 of 2 for Mark Smith.
EXPERT ADVICE

Marketing ROI: No Downside to Uplift Modeling

Most successful companies invest in marketing. Marketing budgets are utilized differently depending on factors such as industry and company goals, and results are contingent on how well an organization understands and interacts with its customers. However, what many organizations don't know is tha...

EXPERT ADVICE

Real-Time Analytics Makes for Happy, Loyal Customers

For businesses serving the public, employees are the face of the company. Likewise, the manner in which employees interact with customers shapes their perception of the business and its brand. Ultimately, customer loyalty is built through positive interactions and high-quality customer service that ...

Will Elon Musk ultimately purchase Twitter?
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