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Results 1-3 of 3 for Neil Rosen.
EXPERT ADVICE

Don’t Let Your Holiday E-Marketing Plans Run Off the Rails

In the holiday selling season, the most frantic and exciting time of the year, it's a good time to put aside your marketing plan and your email strategy and just blast out mailings to everyone you've ever had on any list you've ever put together. Right? Wrong. What we just described is a mistake tha...

EXPERT ADVICE

Boosting Customer Loyalty With Transition Marketing

Transition marketing is an often-overlooked but extremely powerful online marketing strategy that welcomes prospects and optimizes their conversion to customers while increasing the likelihood of a lifetime relationship. By creating a transition window comprising a set period of time and a program o...

EXPERT ADVICE

Round E-Marketing in a Flat World

Thomas Friedman, in his 2005 book, "The World is Flat," introduced a concept he calls "triple convergence." Three key factors, he says, help businesses take advantage of the new technologies available: Increased connectivity and collaboration, increased capabilities in a single device, and process a...

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