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As we move into market recovery, marketing budgets once again are being funded, and I thought it would be good to look at the mistakes made by technology companies in the past. While this is a painful trip down memory lane for many, my hope is that this will keep the firms from making the same mista...
It's deja vu all over again. Napster 2 in Europe reloaded as the mainstream media players fell over each other to carry Big Music's message that the joyless online music stores it supplies and backs are all there is to online music. Only this time, instead of Napster 2, it's Apple's iTunes. Not to b...
High-speed wireless provider Wayport will be serving wireless access alongside Bic Macs and Happy Meals to McDonald's customers as the two companies team to roll out 802.11b and 802.11g technology throughout hundreds of the fast-food restaurants. The companies said that after testing with a pilot pr...
Last week I flew down to the launch of the new Starbucks music service and got far more out of the event than a cup of coffee and some free music. I got a sense of why Starbucks is as successful as it is and why HP is suddenly emerging as the company to beat in the technology space. I also went away...
Move over, pop-ups. There is a new Internet advertising format that promises television-quality video and audio without the usual stutters that typically have been associated with streaming media. Online advertising company Unicast unveiled this week its "video commercial" online ad format, which th...
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