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ECT News Community   »   CRM Buyer Talkback   »   Re:, Google Take Baby Steps Toward Integration

Re:, Google Take Baby Steps Toward Integration
Posted by francisc on 2008-03-16 07:21:56
In reply to Louis Columbus
Perfect timing for this. OpenSpan ( has just built an interface to allow, not just salesforce but any legacy application, inclduding CRM to interface and collaborate with any of the Google API's. From any CRM package now, you can pull up related "google" docs for that account, send Gmails, return a list of documents, update Google spreadsheets real-time, send Google Docs as shipping notes. Google API's are inherently hard to decipher and certainly extremely hard to integrate in SAAS, homegrown or customer CRM packages. OpenSpan is a fully GUI, drag and drop integration tool.
So Louis, good timing all around on the article. Google lacked integration for the enterprise, we believe that is changing and it needs to, to help bring Google into the enterprise (integration) world.

 * Topic  Author  Date
Re:, Google Take Baby Steps Toward Integration  Louis Columbus  2008-03-16 07:13:54
Re:, Google Take Baby Steps Toward Integration  francisc  2008-03-16 07:21:56
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Salesforce Commerce Solution Guide
What do you see as the biggest obstacle to mainstream adoption of video calling?
Too many steps are required to reach a contact.
Video quality is often poor -- dropped calls, frozen images.
There's no advantage to face-to-face communication in most cases.
Too many people feel uncomfortable on live cameras.
There are too many security and privacy issues.
The trend is away from personal engagement and toward texting.
The obstacles are fading, and video calling is well on its way to adoption.
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