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ECT News Community   »   CRM Buyer Talkback   »   self-service must be part of a multi-channel approach!

self-service must be part of a multi-channel approach!
Posted by allenbonde on 2008-07-29 14:41:23
In reply to Erika Morphy
Self-service can clearly generate a big payoff. Yet, a recent study our team did shows that SS adoption is actually reaching a plateau. Why? Certainly there are still technical limitations and companies rarely *really* listen to user needs. But more importantly, there needs to be an easy way to get live assistance, whether in person, on the phone or online.

 * Topic  Author  Date
Re: Self-Service Kiosks: Bane or Boon?  Erika Morphy  2008-07-28 09:52:52
self-service must be part of a multi-channel approach!  allenbonde  2008-07-29 14:41:23
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How important is a candidate's knowledge of technology in winning your vote?
Extremely -- technology is at the center of most of the world's big problems and solutions.
Very -- a candidate who doesn't understand technology can't relate to young people.
Somewhat -- a general understanding is sufficient.
Not very -- choosing good advisers is more important than direct knowledge.
Not at all -- technology is often a distraction from more important issues.