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ECT News Community   »   CRM Buyer Talkback   »   Re: 5 Innovative Ways to Inspire Customer Loyalty



Re: 5 Innovative Ways to Inspire Customer Loyalty
Posted by: Vivian Wagner 2017-11-07 08:12:05
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Getting customers -- and keeping them -- is the name of the game in e-commerce. "The e-commerce market is crowded and noisy, and brands need to do everything they can to differentiate themselves from the pack," said Eric Hansen, CTO of SiteSpect. "Loyalty programs do just that, giving a brand the edge they need to stay a step ahead of their competitors." Inspiring loyalty to your brand and your products is a vital part of e-commerce, but the best loyalty programs go beyond offering rewards and points.


Re: 5 Innovative Ways to Inspire Customer Loyalty
Posted by: ShepHyken 2017-11-12 16:25:22 In reply to: Vivian Wagner
Great article with practical ways to improve loyalty. It doesn’t matter if the business is online or onsite. These principles work for virtually any type of retailer.
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How does the tech industry compare to other industries when it comes to diversity?
Tech firms have been working much harder than others to achieve diversity.
Tech is rife with sexism, racism, homophobia and other forms of discrimination.
The tech industry would be more inclusive if there were more qualified applicants.
Tech firms have made superficial efforts but they're mainly for show.
The push for diversity is a cultural fad, and there is no real problem.