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ECT News Community   »   E-Commerce Times Talkback   »   Re: Virgin Mobile: The Wireless Road Less Traveled

Re: Virgin Mobile: The Wireless Road Less Traveled
Posted by Leslie Cauley on 2008-07-19 23:58:45
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Virgin Mobile USA definitely walks to its own, very hip drumbeat. Big cell phone carriers such as AT&T and Verizon Wireless are famous for herding customers into long-term service contracts. Virgin specializes in prepaid plans that allow its customers -- half of them under 35 -- to pay as they go, by the minute or by the month. That difference is what distinguishes Virgin, CEO Dan Schulman says. It's also what keeps Virgin on its toes. Because there's no contract, there's nothing to prevent people from leaving, Schulman says.

 * Topic  Author  Date
Re: Virgin Mobile: The Wireless Road Less Traveled  Leslie Cauley  2008-07-19 23:58:45
PR Puff Piece  jbelkin  2008-07-20 00:00:40
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