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ECT News Community   »   E-Commerce Times Talkback   »   Re: New Google Tool Tots Up a Mobile Ad's ROI



Re: New Google Tool Tots Up a Mobile Ad's ROI
Posted by Breeny on 2013-03-30 21:48:04
In reply to Enid Burns
They had to do this. Their analytics for mobile advertising ROI have sucked since Google got into this game. Google is really falling behind in a lot of ways. Why weren't they talking about ROI at MWC congress like Airpush was? (Airpush made a deal with Apsalar on in-app analytics - huge!) Where was Google last year when Millennial Media and Tapjoy grew like wildfire while expanding their ad formats and targeting capabilities? Everything Google does now is the result of having to play catch up!




 * Topic  Author  Date
Re: New Google Tool Tots Up a Mobile Ad's ROI  Enid Burns  2013-03-29 21:39:05
Re: New Google Tool Tots Up a Mobile Ad's ROI  Breeny  2013-03-30 21:48:04
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